What innovative elements does Zendaya bring to the campaign for On’s new footwear collection? How do the contributions of Law Roach and Nadia Lee Cohen enhance the overall theme of the fictional film "Zone Dreamers"? What does Zendaya convey about the deeper messages of courage and friendship within the campaign? How does Alex Griffin describe the emotional connections portrayed in "Zone Dreamers"? Which products are featured in the SS25 drop, and what can customers expect to find?
In their most ambitious campaign to date, Zendaya and cult-classic footwear brand On drop a trailer-style video for a fictional film titled Zone Dreamers. The trailer and accompanying imagery, both starring the Golden Globe- and Emmy-winning actress, introduce On’s Spring/Summer 2025 Movement Lifestyle collection and the brand’s newest unisex shoe: the Cloudzone.
Co-created with Zendaya, styled by living legend Law Roach and directed by renowned visual artist Nadia Lee Cohen, Zone Dreamers seamlessly meshes fashion, film and fantasy.
“Zone Dreamers was such a joy to create,” says Zendaya. “I’ve loved working with On to bring something so creative and unexpected to life. Teaming up with Nadia for the first time brought such a unique energy to the set, and collaborating with Law — as always — made the experience even more special. This campaign is about courage, friendship, and the kind of trust that gives you the freedom to step outside your comfort zone and try something new.”
“Working with Zendaya, alongside Nadia Lee Cohen and Law Roach, allowed us to push the limits of creative storytelling,” adds Alex Griffin, Chief Marketing Officer at On. “With Zone Dreamers, we built a world that feels surreal yet deeply human — where movement becomes a metaphor for confidence, connection, and creative possibility. The campaign may live in an imagined universe, but its message is very real: everything is possible when we move together.”
Shop the SS25 drop now — including the brand-new Cloudzone sneaker — at on.com. Plus, see The Zendaya Edit for all the actress’s most-loved styles. For more insights on the best On running, training and walking shoes, check out The Hollywood Reporter‘s full breakdown of On sneaker models (which includes the brand’s best shoe sales).
Unleashing Style and Comfort: SS25 On Cloud Shoes and Clothes
As the world of fashion continues to evolve, the intersection of style and functionality has never been more pivotal, especially in activewear and athleisure segments. One brand that has adeptly navigated this landscape is On, the Swiss-based running shoe company known for its innovative designs and advanced technology. The SS25 collection of On Cloud shoes and clothes exemplifies this dedication to both performance and aesthetics, making it an essential lineup for runners, fitness enthusiasts, and fashion-forward individuals alike.
The Essence of On
Founded in 2010 by a trio of enthusiasts—former professional athlete Olivier Bernhard, David Allemann, and Caspar Coppetti—On has transformed the approach to running technology. The brand’s unique selling proposition lies in its patented CloudTec® technology, which offers excellent cushioning and support while maintaining a lightweight feel. This approach has set On apart in a saturated market, attracting a diverse customer base from elite athletes to casual runners and fashion lovers.
The SS25 Collection: A Closer Look
The SS25 collection showcases On’s commitment to innovation and style, featuring new models of shoes and accompanying apparel that blend performance with contemporary design. Here are some key highlights of this collection:
Cloudstratus Shoes
The Cloudstratus model stands out with its dual-layer CloudTec® system, providing superior cushioning for long-distance runs. Designed to absorb impact and propel the runner forward, this shoe is perfect not only for serious athletes but also for those seeking comfort in their daily lives. The elegant yet dynamic design makes it a versatile choice, easily transitioning from a workout to casual outings. Available in an array of colors, the Cloudstratus promises to appeal to different style preferences while maintaining a focus on performance.
Cloudmonster
For those looking for maximum cushioning and a thrilling running experience, the Cloudmonster is a game-changer. With a unique design that includes a wide footbed and an extended cloud element on the outsole, this shoe ensures optimal stability. The plush feel underfoot provides runners with a bounce that can transform their everyday runs into exhilarating experiences. Its sleek silhouette means it can shine on and off the track,making it a staple for any fashion-savvy sneakerhead.
Apparel That Completes the Look
The appeal of On Cloud goes beyond shoes; the SS25 collection also includes a range of apparel that complements the footwear nicely. The clothing line is designed with movement in mind, boasting breathable fabrics and ergonomic cuts that allow for ultimate flexibility and comfort.
Technical T-Shirts and Tanks: Made from moisture-wicking materials, these tops are perfect for high-intensity workouts or a casual day out. Their lightweight construction ensures that wearers remain cool, while stylish cuts and colors keep them looking good.
Running Shorts: The shorts in the SS25 collection feature quick-dry technology and strategically placed pockets for essentials. Whether you’re heading for a run or lounging at home, these shorts are versatile enough to suit both needs.
- Outerwear: On’s jackets and hoodies are crafted with weather-resistant fabrics to ensure that runners can brave the elements without compromising on style. The designs are minimal yet functional, providing the perfect layer for cool morning runs or post-workout hangouts.
Sustainability Matters
A crucial aspect of contemporary fashion is sustainability, and On takes this responsibility seriously. The SS25 collection has been crafted with eco-friendly materials and processes, ensuring that each product not only performs well but also minimizes its environmental impact. By prioritizing sustainable practices, On continues to align itself with the growing consumer demand for responsible and ethical fashion.
Consumer Reception
Since the launch of the SS25 collection, consumer feedback has been overwhelmingly positive. Athletes praise the Cloud technology for its performance-enhancing capabilities, while casual users appreciate the stylish aesthetic. Social media influencers and fashion bloggers alike are showcasing On Cloud shoes as a chic footwear option, further solidifying the brand’s status in both the sports and fashion categories.
Conclusion
The SS25 On Cloud shoes and clothes collection is a testament to what happens when innovation meets style. On has brilliantly merged functionality with fashion, making their products suitable for a myriad of occasions beyond just running. This blend of comfort, performance, and ecological consciousness ensures that On remains at the forefront of the industry, appealing to both fitness aficionados and fashion enthusiasts. As the lines between athletic and casual wear continue to blur, the SS25 collection offers a compelling solution for anyone seeking to elevate their wardrobe while prioritizing comfort and performance.
Whether you’re an athlete striving for excellence or simply a fashion-conscious individual, the SS25 On Cloud collection opens up a world of possibilities that promise to keep you stylish and comfortable every step of the way.
Sure! Here’s an overview of On Cloud Shoes and Clothing, focusing on their features, benefits, and brand philosophy:
On Cloud Shoes has gained popularity for their unique design and innovative technology. The shoes are known for their lightweight construction and cushioning, using a patented CloudTec® sole that provides a soft landing followed by an explosive takeoff. This design aims to enhance running performance while ensuring comfort.
The shoes are often praised for their breathable materials, which help keep feet cool and dry during workouts or everyday wear. Additionally, On Cloud offers a variety of styles and colors, catering to both performance-focused athletes and casual wearers.
On Clothing complements the footwear line, emphasizing functionality and style. The clothing is typically designed with performance in mind while ensuring a modern aesthetic. Features often include moisture-wicking fabrics, ergonomic cuts, and flexibility to support a wide range of movements, making it suitable for both training and leisure.
Overall, On emphasizes a blend of performance and style, appealing to those who seek high-quality athletic gear without compromising on design. Their commitment to sustainability is also noteworthy, with initiatives aimed at reducing environmental impact through responsible sourcing and production practices.
This combination has positioned On as a notable player in the athletic footwear and apparel market, attracting a loyal following among runners and fitness enthusiasts.