The relationship between marketers and households is radically evolving. Instead of relying solely on invoices, the focus is shifting towards applications that transparently illustrate what homes consume and how they can optimize their energy usage. At the forefront of this transformation is Clevergy, a Spanish startup founded in 2022 that recently secured €3.2 million in funding to support its expansion across Europe. Clevergy’s innovative proposal not only offers a tailored application for real-time monitoring, alerts, and savings recommendations but also provides a suite of solutions designed to digitize businesses. The end goal? Empower customers to better understand their energy consumption while enabling companies to modernize their offerings without starting from scratch.
Founded in Madrid in 2022 by entrepreneurs like Beltrán Aznar, Álvaro Pérez, and Juan López, Clevergy has quickly established its presence in a sector where digitalization is increasingly imperative. Within a mere three years, the company reports having reached “hundreds of thousands” of Spanish homes through partnerships with marketers. The startup operates under a B2B2C model—offering technology to companies that, in turn, deliver it to their end customers. This combination of rapid advancement and adoption has given Clevergy heightened visibility in a market experiencing significant transformation.
Clevergy Aims to Transform Energy Management into a Daily Experience
Clevergy’s proposition for marketers transcends simply providing an app for customers. The company has developed a comprehensive portal that centralizes operations while identifying business opportunities and reducing costs. Notably, it offers an API to integrate consumption data from smart meters, solar panels, or connected devices. Additionally, Clevergy provides white-label applications that can be customized to reflect the identity of each company, along with modular components that can be seamlessly integrated into existing platforms.
For households, Clevergy’s initiatives manifest through features that enhance visibility regarding energy consumption. Users are empowered to track real-time spending, receive alerts for detected inefficiencies, and adjust their consumption patterns. The system includes standards for comparisons with other users, potential savings calculations, and remote management of connected appliances. With these features, Clevergy helps marketers add substantial value to their offerings, fostering trust in a marketplace where price is no longer the sole determining factor.
Clevergy has successfully closed two rounds of financing: the first of €1.5 million in 2024 and the second of €3.2 million announced in 2025.
The recent funding round of €3.2 million was spearheaded by Racine2, which partners with organizations like Axon Partners Group, Satgana, and Wayra (the Corporate Venture Capital arm of Telefónica). With the newfound capital, Clevergy aims to accelerate its international expansion and enhance its platform’s capabilities. The company’s stated objective is to continually refine its technology and extend its reach to other European countries.
The challenge that lies ahead is determining how far Clevergy can extend its reach beyond Spain. While the company has demonstrated traction in the local market, entering Europe entails navigating varied regulations and competing with other technological and energy stakeholders. Observing how Clevergy successfully implements its platform in new territories and whether marketers effectively convey its benefits to end consumers will be crucial. The company’s ongoing evolution will ultimately highlight the viability of this digitalization model, paving the way for its potential success beyond the domestic market.
Images | Clevergy
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