The skincare routines popularized by TikTok have no advantages for the younger generation. This has been demonstrated by one of the first studies on the topic.
With the rise of social media, especially platforms like TikTok, skincare routines have gained immense popularity . These routines attract not only adults but also teenagers who are looking to achieve a flawless complexion. Social media influencers often showcase their elaborate skincare rituals, featuring multiple products applied in intricate layers.
While some skincare habits may be effective for adults, a recent study indicates that popular skincare trends on TikTok offer little to no beneficial effects for younger users. Conducted by researchers from Northwestern University in the United States and published in the journal Pediatrics, this study sheds light on the potential risks of excessive skincare product use among adolescents.
An Average of Six Different Products
To conduct their research, the team created fabricated TikTok accounts supposedly belonging to 13-year-old children and gathered a sample of 100 skincare routines featuring minors. A significant majority of the content was posted by girls , ranging in age from seven to eighteen years. The study revealed that these young influencers tend to use an average of six different skincare products , with an average cost of €147 per regimen.
High Risk of Irritation and Allergies
The implications of following such expensive and extensive skincare routines are not merely financial. The majority of these products harbor a high risk of causing skin irritations and allergies , and a mere 26% of daytime products included sunscreen , a vital component for all age groups, particularly children.
“The risks associated with using these products, particularly for young girls, far outweigh any marginal benefits they might derive from active ingredients,” stated Molly Hales, the lead author of the study, in an interview with The Guardian.
The UK-based media outlet also spoke with dermatologist Tess McPherson , who was not involved in the study. She highlighted that the research findings confirm a rising trend of young individuals seeking consultations for skin irritations . “We’ve seen an enormous increase in the number of individuals aspiring for perfect skin, devoid of any imperfections. We know that this is impossible and, in many ways, unnecessary—it doesn’t lead to greater happiness,” she added.
To promote safer skincare practices for the youth, Molly Hales recommends using a gentle cleanser one to two times a day, along with the application of sunscreen . This streamlined routine minimizes the risk of potential skin issues while still providing adequate care for delicate skin.
The Impact of Social Media on Skincare Choices
The findings of this study prompt a critical discussion about the responsibility of social media influencers when it comes to promoting skincare routines. Many young people look up to these influencers, which places them in a powerful position to shape skincare perceptions among their followers. With their significant reach and influence, it’s paramount that these individuals promote safe and effective practices rather than overwhelming their audience with complex routines that may do more harm than good.
Ultimately, it’s essential for parents, educators, and healthcare professionals to educate the younger generation about the risks associated with following extensive skincare guidelines blindly, particularly those publicized on platforms like TikTok. Ensuring that young people have a healthy view of skincare—one that emphasizes simplicity and safety over trends—could make a significant difference in their overall skin health and self-esteem.