Omnicom Appoints Joan Jordi Vallverdú as Global Client President in Spain
Updated on January 30, 2026
In a significant move within the marketing and communications landscape, Omnicom has announced the appointment of Joan Jordi Vallverdú as the new Global Client President in Spain. Vallverdú, who served as the CEO of Omnicom Media Spain since 2015, will begin his role immediately.
Key Responsibilities
As the Global Client President, Vallverdú will oversee a select portfolio of global clients situated in Spain, including the prominent financial institution, BBVA. His primary responsibility will be to integrate and supervise the company’s connected capabilities—spanning media, creativity, production, commerce, public relations, and precision marketing—tailored to meet the unique demands of each client.
The BBVA House Initiative
One of the standout elements of Vallverdú’s new role involves spearheading the innovative agency model known as “BBVA House.” This initiative aims to create a cohesive marketing strategy that aligns all stages of marketing for the financial services giant. The model will be deployed across all countries where BBVA operates, ensuring that strategy, creativity, media, and data management are seamlessly integrated under a unified approach, blending global vision with local execution.
Vallverdú’s Vision and Commitment
Upon accepting his new responsibilities, Vallverdú expressed enthusiasm for the role, emphasizing his commitment to delivering an integrated vision that harnesses the diverse talent and capabilities within Omnicom. “I assume this responsibility with great enthusiasm and with the firm commitment to providing an integrated vision, which allows us to connect all the talent and capabilities of our group, and generate real value for our clients,” he stated.
Moreover, Vallverdú will continue his collaboration with network clients from Omnicom Media, enhancing their access to top-tier technological capabilities. His focus will be on forging strategic relationships that promote innovative solutions grounded in intelligence, creativity, and technology, all while ensuring operational excellence across markets.
Experience and Background
Joan Jordi Vallverdú brings to his new role more than 30 years of experience within Omnicom, having held pivotal roles at BBDO and OMD. His extensive background positions him as a key player in driving growth and innovation for the organization.
Future Goals
In his position as Global Client President, Vallverdú aims to mobilize talent, platforms, and resources to provide integrated solutions that serve as strategic partnerships to client management teams. His leadership is expected to facilitate growth across the region, ensuring that Omnicom remains a front-runner in the competitive marketing landscape.
As Omnicom continues to evolve, Vallverdú’s appointment marks a crucial step toward enhancing client engagement and delivering comprehensive marketing solutions tailored to the ever-changing demands of the industry.