OM’s New Era: Welcome to CEPAC Vélodrome
Stéphane Richard, the new president of Olympique de Marseille (OM), is making waves with a significant announcement: the Vélodrome stadium will now be named CEPAC Vélodrome. This change comes after the club’s previous sponsor, Orange, opted not to renew their naming rights contract worth €2.45 million per year.
Transition to CEPAC
In a recent interview with Provence, Richard highlighted the urgency of the naming transition. “We have known for six months that Orange would not renew its contract,” he stated. With an agency’s assistance, the club evaluated various candidates before decisively choosing CEPAC (Caisse d’Épargne Provence Alpes Corse) as its new partner. Richard expressed a strong belief in this collaboration, saying, “There was a real common desire to succeed. This partnership has real meaning, real logic.”
A Long-Standing Partnership
CEPAC has been connected with OM for 40 years, making them a fitting choice for this new chapter. Christine Fabresse, president of CEPAC’s board of directors, emphasized the significance of this relationship: “This year, we are celebrating our forty years of partnership with OM. Today, we are experiencing a new stage because everything else has been built before.” Her remarks reflect the organization’s commitment to the club through ups and downs, reinforcing CEPAC as a foundational element of OM’s structure.
A Strategic Move for Financial Stability
The new seven-year contract officially begins on July 2, 2026, and includes a renewable clause. Reports suggest that the financial terms are more favorable than those under Orange, a notable achievement given the current economic landscape. Richard articulated the strategic implications: “OM is going through a somewhat difficult period…but despite the challenges, we have loyal and committed partners.”
Resilience and Renewal
The announcement is more than just a name change; it symbolizes the dawn of a new era for OM. Under Richard’s leadership, alongside a new sporting director and potential new coaching staff, OM aims for financial stability after years of losses. This new collaboration with CEPAC marks a foundational step in the club’s long-term reconstruction efforts.
In acknowledgment of this historic partnership, OM’s official Twitter account stated, “During all these years of vibrating together, the CEPAC Savings Bank was there. And for the next few years, she will be there.” This sentiment captures the essence of continuity and commitment that CEPAC intends to uphold.
Looking Forward
As fans and stakeholders adjust to the CEPAC Vélodrome, this naming update is a fresh start for both the team and its long-time supporters. With the new branding come hopes for revitalization and a commitment to facing challenges head-on.
In conclusion, the transition to CEPAC Vélodrome signifies a renewed commitment to support and stability, vital for overcoming present challenges and fostering a brighter future for Olympique de Marseille. The future looks promising, and the foundations appear solid as the team embarks on this exciting journey.