Naver Acquires Wallapop for €600 Million: A Closer Look at the Implications
Naver, the South Korean company known for its popular Messenger app, Line, has made headlines by acquiring Wallapop for €600 million. This amount equals the total investments made by Wallapop over its twelve-year history. The acquisition has sparked conversations about valuation dynamics within the startup ecosystem, particularly in Spain.
The Significance of the Acquisition
This move is remarkable given the paradox that it presents: Wallapop is being sold at its peak operational performance but is suffering from its lowest market assessment in years. This transaction returns exactly what financial backers invested without providing any additional returns. This raises critical questions about the future of valuations in the startup environment.
Key Facts About the Deal
The shareholders board officially approved the sale last Friday. Naver’s offer of €600 million comes with a staggering €206 million discount when compared to Wallapop’s valuation in February 2024, which stood at €806 million . Over its twelve-year lifespan, Wallapop had raised approximately €600 million across seven financing rounds, illustrating the magnitude of investment gone into building the startup.
Performance Metrics
Despite the downturn in market conditions, Wallapop is showing promising business metrics :
- €90 million in revenue for 2023, representing a 25% growth .
- Losses reduced to €30 million , down from €50 million in 2022.
- 19 million active users, indicating a solid user base.
- Strong presence in Spain, Italy, and Portugal, marking geographical expansion.
However, oversaturated valuations and a declining market context have hampered the startup’s position. Wallapop, despite its operational efficiency, finds itself caught in a wild market correction.
Naver’s Strategic Move
Naver, which has held 30% of Wallapop’s capital since 2021, utilized its shareholder position to facilitate this acquisition at a low-risk price. By employing “Drag Along” clauses , Naver was able to compel even dissenting partners to join the deal.
The US-based fund 14W, which owned 18% of the capital, opposed this acquisition vehemently. Its leader, Alex Zubillaga, even threatened legal action and presented a counteroffer of €450 million in March—ironically valued €150 million higher than Naver’s final offer.
Understanding the Numbers
The monetary figures surrounding this acquisition signify the complex landscape of startup investments:
- €600 million: Total capital price from the acquisition.
- €206 million: The discount relative to the previous funding round.
- 1.5x: The approximate return for veteran investors like Accel and Insight.
- 0x: Added return reflecting the broader investor sentiment.
Moreover, the ICO, a new investor, entered the last round with €20 million (3% of capital) and secured a preferential liquidation clause to ensure the recovery of its investment—a protective measure not extended to other investors.
Industry Implications
This acquisition is crucial as it demonstrates that achieving valuations that flirt with the unicorn benchmark does not guarantee measurable returns for investors, especially when the timing of their entry into the market isn’t optimal.
- Naver successfully acquires Wallapop, seizing one of Spain’s most promising startups at a critical juncture.
- For investors, twelve years of commitment culminate in a technical victory: recovering the invested amount but lacking the anticipated profitability of a high-risk venture.
Looking Ahead
Founded in 2013 by Agustín Gómez, Miguel Vicente, and Gerard Olivé, Wallapop has now found a home within Naver’s technological empire, which also encompasses South Korea’s leading search engine and the aforementioned Line Messenger application. CEO Rob Cassedy remains at the helm with a team of 300 employees , tasked with navigating these new waters.
As the startup landscape evolves, the Wallapop acquisition casts a long shadow over future funding rounds, valuations, and the overarching investor sentiment. The technology sector must adapt to these changing dynamics as both newcomers and established players strive to secure their footing in a fluctuating market.

