Girona has successfully collaborated with Google and Waze to modify the  navigation routes  that previously led numerous cars, especially tourists, through the cherished historical area known as  Barri Vell . This initiative arises from the city’s commitment to preserving the  pedestrian-friendly  nature of its old town while enhancing the experience for both residents and visitors.

The historic center of Girona,  Barri Vell , has imposed strict  traffic restrictions , granting priority to pedestrians and allowing limited access to residents and local businesses. To combat the rampant  traffic congestion  and uphold the city’s traditional values, the City Council reached out to navigation app developers, urging them to highlight alternative routes explicitly and mark  access restrictions  clearly.

Atasque Between 2,000 Years of History

Prior to these modifications, both Google Maps and Waze often directed drivers, particularly tourists trusting technology for navigation, through the charming yet narrow and cobbled streets of  Barri Vell . This approach resulted in  improper traffic flows  in an area that had been designed with pedestrian movement in mind, inadvertently hindering the daily lives of nearby residents.

As noted in  The Newspaper , circulation in  Barri Vell  is heavily regulated, necessitating special permissions for access, even for service and distribution vehicles. These vehicles now undergo timed access controls to prioritize pedestrian use in a monument-rich area boasting over  2,000 years of history .

Mayor  Lluc Salellas  emphasized the city’s goals, stating, “We’ve been diligently working towards making  Barri Vell  more pedestrian-friendly.” His vision is set on ensuring that prioritizing pedestrians becomes “the hallmark of our city.” You can find more about his vision on his  X profile .


Mayor tweet
Mayor tweet

Click the image to access the original tweet

The Municipal Idea for Decongestion

The move to reshape tourist traffic involved sending formal requests to Google and Waze, advocating for the elimination of  Barri Vell  as a suggested route. Although this initiative took time to implement, the collaboration eventually succeeded, resulting in GPS applications ceasing to recommend navigating through the old town as a shortcut for city travel.

Moreover, the municipal team is focused on ensuring accuracy in the information displayed on these navigation platforms. This includes clearly marking  designated parking areas  located outside the historical center and discouraging vehicles from stopping where loading and unloading spaces are designated. “We requested that Google and Waze clearly indicate that  Barri Vell  is an area with restricted access,” Mayor Salellas noted in an interview with  The Newspaper.es .

Girona is Not the Only One That Has “Erased” Google

Interestingly,  Girona  is not the sole city to have successfully prompted Google to modify its navigation guidance. Other cities like  Barcelona  have also undertaken similar initiatives aimed at directing tourism flows and regulating local traffic more effectively.

For instance, the  Barcelona City Council  implemented measures to decongest access to  Park Güell , one of its most frequented attractions. They modified Google Maps to eliminate certain bus line routes that traversed the area. This endeavor was aimed at alleviating tourist congestion and prioritizing local residents’ transit needs.

In the Netherlands, a small municipality cleverly manipulated Google Maps by rallying its citizens to report incorrect closures of streets. This collaborative effort ultimately redirected traffic along alternative routes, mitigating the strain on local infrastructure and enhancing community livability.

These coordinated strategies with navigation applications illustrate the potential of technology to shape tourist patterns. As urban areas continue to grapple with the impacts of mass tourism, such measures underscore a growing trend of cities taking charge of their unique historical character and prioritizing the needs of local communities.

Image credits: Unspash (Brandon Gurney, Priscilla du Preez)



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