Imagine you are looking for a hairdresser for your dog. You do not have time to call, compare prices, or review feedback one by one. But Google does. Its artificial intelligence is now tasked with calling local businesses on your behalf, checking availability, asking for prices, and reporting back—all without you needing to say a single word.
This is precisely what Google has recently announced: a new feature within its search engine that allows the system to contact local businesses in your name. This is not an independent app or an isolated experiment; it appears directly in the search results under a button that reads “Have AI Check Pricing.”
An AI That Acts in Your Name, Without Changing Your Way of Searching
No need to learn new commands or configure anything special. Simply press the button, answer a few questions, and the system takes over. It speaks on your behalf, collects data on prices and availability, and returns the information in an organized way. You continue using the search engine as you always have, but now with an AI that goes beyond simply responding—it starts to perform tasks for you.
A notable aspect is that businesses can manage this function from their profiles, ensuring they maintain control over whether or not to receive these types of calls. This transparency creates an environment of mutual benefit where businesses can choose their level of engagement.
Currently, this feature is only available in the United States. Google has yet to announce specific plans for implementing it in the European economic area or any timeline for its expansion into other regions.
What’s clear is that Google is evolving beyond merely providing links. It aims to execute tasks, organize data, reason, and investigate. Now, it also extends to contacting third parties on your behalf, marking a major leap in how search engines can function.
In tandem, Google is also enhancing a parallel feature known as AI Mode. This mode utilizes Gemini 2.5 Pro, its most advanced model, along with a tool called Deep Search that allows for extensive data inquiries.
Access to these updates is currently limited to users who have signed up for the AI Mode experiment through Search Labs, requiring a subscription to either the pro or ultra plans offered by Google.
These advancements come at a pivotal time, coinciding with OpenAI’s launch of ChatGPT Agents, a new system that operates on a virtual computer and executes real tasks step by step.
Other noteworthy solutions, such as Comet by Perplexity and Computer Use by Anthropic, represent similar innovations. Despite their varying functionalities, the common thread is that they aim to accomplish tasks on behalf of the user, enhancing productivity in our busy lives.
Images | Freepik | Google
In summary, Google’s transformative features are reshaping how we interact with technology and manage our tasks. With AI driving these developments, the future seems promising as we move toward a more automated and efficient era in our daily interactions with businesses.