– We are surprised to see a Norwegian team in the semi -final in the Europa League. We are here to look for the secret. That’s what French journalists say Sebastien Leban and Thomas Doucet. They work for the largest sports newspaper in the country, L’Equipe, with about 2.4 million daily readers. The colleagues have taken the long trip to Bodø, one’s errand, to dig into the Glimt success that has taken the team to the semi-final in the Europa League. May 8, Tottenham Hotspur itself comes to visit Aspmyra Stadium. On the same day, the sports newspaper will publish its case about the adventure team from the north. – It is interesting for the French people to see such a small town from a small country at the highest level of European football. We wanted to find out how possible, says Leban. – We like such stories. It is magical in France. It’s a David against Goliat story, Doucet shoots. – What did you know about Bodø/Glimt before you came here? – Nothing, absolutely nothing! The journalists from the sports newspaper L’Equipe say French are fascinated by the Askeladd story of Bodø/Glimt. Photo: Bjarne Andreas Brandal / news exposed to millions of followers the French are not alone. – To put it mildly, the interest is quite large, says media contact in Bodø/Glimt, Simen Pedersen. -The largest French sports newspaper comes here, we have TV channel from South Korea and from Germany. “It’s incredibly fun that newspapers and social media accounts with millions of followers push Glimt to their chest,” he adds. Media contact Simen Pedersen in Bodø/Glimt says the interest around the team has never been greater than now. In the home game against Tottenham, media is expected from far more countries than both Norway and England. Photo: Eirik Joseph Loring Nilsen / news It may not be so strange. For the club has received more attention abroad lately. The American TV channel CNN has had a report on Glimt, where the midfielder Ulrik Saltnes was interviewed on the direct. In England, too, they have opened their eyes to what is happening in Bodø, recently The Sun had had issues on the snowy field before the home match against Lazio. Snow chaos in April fascinates the day after the French journalists arrived Bodø, the city woke up again to snow chaos. – I have to admit that we were quite happy, because in Paris it is sunny, says Leban. Doucet adds:-The sick is that the weather changes three or four times in one day. First it is sunny, then snow and then it comes rain. It’s amazing. We are excited about football matches in snowy weather. They describe Bodø as scenic, but compact. – It’s a bit cold, but the view is fantastic. It’s a beautiful place. It is difficult to believe that this place has a semi -finalist in the Europa League. It is madness, complete madness, says Leban. The French journalists also think it is festive that fewer people live in Bodø municipality – just over 53,000 – than Spurs Stadium in London (62,850 seats). Professor: – The club gets a Turbo Tor W. Andreassen E is a professor of innovation and marketing at the Norwegian School of Economics (NHH) and has noticed the attention Glimt has received abroad. He understands that the world’s eyes are directed at the blown city in the north. – What is it about the Norwegian model for sports, which with such a thin recruitment basis and the domestic market has built up a sporting performance and financial backbone to be able to lift up the way they have done? Photo: Benjamin Dyrdal / news Think he can bring pure football tourists to the city. – You tap into an underlying interest in football, and a strong community. I have more faith that this type of people can travel up to Bodø and leave money. That you get a certain tourist current because of the phenomenon. But it is probably a glimpse that benefits the most from the exposure, the professor believes. – The club gets a turbo in its brand so that they can go outside Norway and the Nordic countries to get sponsors who can leave even more money. And with money you can do a lot of wonder. Still, he warns against taking off in the “opium intoxication” the club is now experiencing, and refers to other Norwegian clubs that have been drinking a little too much cod in access times. – No trees grow into the sky. They manage to dimension for home games in the elite series and what they are experiencing internationally. Tottenham may not be everyday food. It requires professionalism on the board. – But; This is first and foremost very fun, Heia Norway and Heia Bodø. Published 30.04.2025, at. 21.46
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