Fernando Soriano: The Architect of Deportivo La Coruña’s Ascent

Fernando Soriano, born in Zaragoza in 1979, finds himself at a crossroads when asked whether he would prefer to win the Copa del Rey or secure promotion to La Liga. Such a dilemma highlights the unique stature of Deportivo La Coruña, a club that boasts a rich history, having won La Liga and secured two Copa del Rey titles. As the sports director tasked with shaping a competitive team, Soriano acknowledges the pressure and history that surround the club. “We fight for this to be more common and not just an isolated Copa del Rey match,” he emphasizes.

Current State of Deportivo La Coruña

Currently, Deportivo faces challenges, experiencing a five-match winless streak in the competitive Liga Hypermotion despite a successful Copa del Rey tie against Mallorca. Soriano underscores the competitive nature of the league, where small salary cap differences combine with intense rivalries—resulting in unpredictable outcomes. “In this division, you can win or lose against anyone,” he states, reflecting on the top-tier talent they will face, including players like Julián Álvarez and Griezmann when Atlético Madrid visits Riazor.

Talented Roster and Retention Challenges

One standout on Soriano’s roster is Yeremay Hernández, the highest-valued player in the league, with a market price of €25 million. Soriano hopes to retain Hernández, not just for financial reasons, but for broader social and sporting implications. Alongside Hernández, players like Mella, Stoichkov, and Luismi Cruz are seen as essential components in rebuilding the team’s competitive edge.

Strategic Philosophy and Leadership

Soriano’s approach to team management involves a recognition of the larger squad dynamics, reminding everyone that championships are won with comprehensive teamwork rather than individual prowess. He describes head coach Antonio Hidalgo as embodying the “Cholo” philosophy—discipline and order—which is vital in challenging matches. Soriano firmly believes that participating in tournaments like the Copa del Rey is not a burden but an opportunity to gauge the team’s capabilities. Nevertheless, he recognizes that the league remains the primary focus.

A Journey of Transformation

Having signed with Deportivo the summer before their promotion, Soriano has played an instrumental role in the club’s rebirth after turmoil in its upper management. He likens his experience to winning the lottery, a sentiment that reflects his passion for working with such a prestigious club. Soriano fondly recalls Lucas Pérez’s decisive free-kick that led Deportivo back to professional football, acknowledging his role as an “actor secondary” to the players’ efforts.

Embracing Versatility

As Soriano enters his third season at Deportivo, he brings invaluable experience from various roles in football—from player to coach and now sporting director. His unique trajectory enhances his understanding of the game, attributing unspeakable mental and physical demands to coaching. However, he insists that the joy of celebrating a last-minute goal with teammates remains unmatched, experiencing football in its purest form.

Looking Ahead with Determination

With Atlético Madrid looming on the horizon and the new year igniting fresh hopes, Soriano encapsulates his aspirations: “I am somewhat cholista, fighting and working day by day.” His commitment reflects a relentless pursuit of excellence, urging the team to strive for victory while maintaining resilience and courage to push further. As Deportivo gears up for their next challenge, both players and fans await a thrilling display of dedication and skill at Riazor.



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