Murillo, Tolima: A Gem in Sustainable Tourism
Recognized by UN Tourism
The rural municipality of Murillo, nestled in the heart of Colombia, has gained significant recognition as one of the Best Tourism Villages 2025 by the World Tourism Organization (UN Tourism). This accolade, announced at a ceremony in Huzhou, China, underscores Murillo’s commitment to sustainable tourism and cultural heritage preservation.
Cultural Heritage and Sustainability
Murillo stands out for its dedication to maintaining cultural heritage while fostering a sustainable tourism ecosystem. This acknowledgment highlights not just the breathtaking landscapes but also the community’s effort to create unique experiences for visitors without jeopardizing their well-being or local resources.
Evaluation Process for Recognition
Among the 52 communities recognized worldwide, Murillo was selected from over 270 applications submitted by 65 UN Tourism member countries. The evaluation criteria included:
- Promotion of Natural Resources: Emphasizing the conservation of local flora and fauna.
- Economic and Social Sustainability: Ensuring tourism benefits extend to the community.
- Governance and Security: Promoting a safe environment for both tourists and locals.
The independent advisory board thoroughly vetted each village to ensure its potential as a rural destination aligned with local cultural values.
Economic Opportunities Through Tourism
Zurab Pololikashvili, Secretary-General of UN Tourism, emphasized that tourism serves as a powerful tool to foster “shared prosperity, inclusive growth, and territorial cohesion in rural areas.” This recognition for Murillo not only positions it among global leaders in sustainable tourism but also enables economic opportunities for its inhabitants.
Regenerative Tourism Practices
At Murillo, sustainability is more than just a concept; it is a way of life. The community promotes regenerative tourism, focusing on the protection of their unique ecosystems, notably the frailejones and critical water sources. Traditional techniques such as “standing plank” architecture reflect their commitment to preserving cultural construction methods. Educational initiatives, such as environmental classrooms, raise awareness about native fauna and the management of invasive species.
Agriculture and Livestock: A Sustainable Balance
Despite its growth in tourism, Murillo maintains strong roots in agriculture and livestock. The local population cultivates potatoes, blackberries, and cape gooseberries while implementing sustainable practices in their dairy farming. This balance not only supports the local economy but also reinforces their commitment to sustainable living.
A Growing Network of Best Tourism Villages
The Best Tourism Villages initiative, launched in 2021, continues to expand annually, including not only award winners like Murillo but also those striving for recognition through the Upgrade Program. This program supports communities lacking the resources to meet recognition criteria, enhancing their sustainability, infrastructure, and governance capabilities.
Conclusion
Murillo’s designation as one of the Best Tourism Villages 2025 highlights its successful blend of tourism, culture, and sustainability. This Colombian municipality is not just a beautiful destination but a model for communities worldwide, demonstrating how tourism can lead to both development and environmental stewardship.
