Bugatti is taking its first steps towards electrification. In 2021, the legendary automotive manufacturer joined forces with Rimac, known for producing the remarkable Rimac Nevera. However, it appears that a 100% electric Bugatti is still a distant dream, with estimates pushing the launch date beyond 2030. Meanwhile, hybridization remains a focal approach. In 2024, Bugatti is set to unveil the Tourbillon , a staggering vehicle with a base price of 3.8 million euros, excluding options. While its specifications are undeniably impressive, the more astonishing aspect of this car is that a vehicle costing nearly four million euros will lack conventional speakers.
Instead, Bugatti promises something innovative: the entire interior will function as a speaker , employing a technology known as piezoelectricity .
Tourbillon: A Marvel of Engineering
The Bugatti Tourbillon showcases mind-boggling specifications typical of the brand. Three electric motors, alongside a gigantic 8.3-liter V16 engine, generate a total of 1,800 horsepower —1,000 hp from the gasoline engine and an additional 800 hp from the electric motors. The result? An astounding acceleration from 0 to 100 km/h in just two seconds , reaching 300 km/h in ten seconds , and achieving a staggering top speed of 445 km/h .
With a weight of less than two tons and constructed using a T800 carbon monocoque chassis, this vehicle is exceptionally exclusive, with only 250 units being produced. Its price and limited availability make the Tourbillon a highly sought-after collector’s item. The interior design is minimalist, featuring three prominent analog dials reminiscent of high-end watches, further highlighting the absence of traditional speakers.

<span>Dials, not screens</span>Pioneering Sound Technology
Piezoelectricity is an intriguing effect discovered in 1881. Certain materials, such as quartz, can generate an electric charge when they are subjected to mechanical pressure. When an electric field is applied, these materials can physically deform, offering potential applications in various sectors, including microphones, lighters , and even renewable energy sources . In the context of the Tourbillon, piezoelectric materials serve to create sound without the need for traditional speakers—essentially using vibrations transmitted through the air to generate audio.
Mate Rimac, the innovative CEO of Bugatti, has demonstrated this technology on Top Gear . The concept of transforming the entire car into a speaker is revolutionary. It eliminates the need for traditional cones, woofers, magnets, and coils, significantly reducing weight —a critical factor in the performance of hypercars. Furthermore, this unique approach frees up interior space that would otherwise be occupied by speakers.
Innovative Acoustic Engineering
Rimac explained that the materials used in the Tourbillon’s construction, especially aerospace-grade carbon, work together with the cabin’s panels to function as large acoustic diaphragms . This means that all these components collectively generate a surround sound experience unparalleled in automotive audio engineering.


<span>The monocoque works like a speaker. Sound of another level</span>Weight and Space Efficiency
This innovative approach not only eliminates traditional speaker components but also reduces vehicle weight , an essential factor in hypercar performance. Moreover, it allows for improved structural insulation , as no large holes need to be drilled to accommodate speakers. This design reduces potential deterioration that can occur in standard systems, which often require isolation to prevent vibrations impacting sound quality.
Rimac’s vision emphasizes the integration of cutting-edge technology into the realm of luxury automobiles. The Tourbillon continues to be a testament to Bugatti’s commitment to exceeding industry standards . Its unique sound system not only demonstrates high engineering but also introduces a fresh philosophy reminiscent of Mercedes’ SL Roadster’s Frontbass concept, albeit without the need for traditional speakers.
Exclusivity and Challenge to Competitors
Transforming the entire car into a speaker is a groundbreaking idea. Mate Rimac articulates the philosophy driving this innovation, stating, “If we don’t, who will?” This ideology encapsulates the essence of the partnership between Rimac and Bugatti . As the Tourbillon enters the market, it stands as a striking example of exclusivity. In an industry rich with high-performance vehicles, this unique selling point not only attracts attention but also challenges competitors like Ferrari and Lamborghini to keep pace with such transformative advancements.
With the unveiling of the Tourbillon, Bugatti has taken a bold stride into a new era of automotive luxury and technology. Through innovative acoustics and high performance, they’ve set the stage for what could be the future of hypercars. The implications of their advancements may ripple across the automotive landscape, prompting other manufacturers to rethink their approach to both sound and performance in the age of electrification.
