The Emergence of Wonsan Kalma: North Korea’s New Tourist Destination
The concept of a holiday resort in one of the world’s most isolated nations seemed far-fetched, yet North Korea has unveiled Wonsan Kalma, a beach resort inspired by popular tourist spots like Benidorm . This ambitious development raises questions about its attractions, feasibility, and the type of guests it aims to attract.
The inauguration of Wonsan Kalma earlier this year opened its doors not just to locals, but, as of recently, to a select group of foreign visitors . Russian citizens were the first to enjoy this exclusive resort , highlighting an intentional pivot toward enhancing ties with Russia amid warming diplomatic relations between the two nations.
A Vision Realized
The inception of Wonsan Kalma dates back to 2018 when Kim Jong Un envisioned the project during his New Year speech. The resort is expected to feature high-rise hotels , casinos , sprawling shopping centers , and even a water park . This venture aligns with North Korea’s propaganda efforts , presenting the image of progress and a stance on the so-called “policy centered around the people.” However, satellite images indicate that a significant portion of the resort remains unfinished, casting doubt on the vision’s full realization.
Political Overtones
The partial reopening of borders earlier this year was not just a step toward resuming tourism but also a means to reinforce North Korea’s political and military alignment with Moscow . During this time, the arrival of Russian visitors coincided with the visit of Foreign Minister Sergey Lavrov , highlighting the synergy between the two countries.
Reports have confirmed that the inaugural group of Russian tourists had a unique experience, including accommodations at luxury hotels and receiving personal attention from Kim himself . This blending of politics and tourism suggests that the regime aims to leverage the resort as a propaganda tool , demonstrating its capability to host high-profile visitors despite ongoing international sanctions .
Visitor Experiences
The initial wave of tourists included affluent adventure seekers who began their journey in Pyongyang . Instead of a direct flight, they were rerouted on a lengthy 10-hour train ride to the resort, a change attributed to preparations for Lavrov’s arrival. Upon reaching Wonsan, the visitors were greeted by almost deserted beaches and attentive staff eager to accommodate any requests, from customized breakfasts to setting up chairs on the sand.
The beaches at Wonsan Kalma are reportedly segregated for locals and foreigners , which adds a layer of complexity to the experience. The aquatic park remains off-limits to foreign guests, and the payment system operates via rechargeable electronic bracelets only accepted in select currencies, namely dollars, euros, or yuan. Prices were notably flexible: a beer costs about 60 cents while a model missile sells for a staggering $465 .
One noteworthy aspect of the experience involved visitors being given the freedom to photograph their surroundings. They captured not just the beauty of the beach but also the quirky aspects of North Korean culture, such as imported Heineken beer and war-themed toys , providing an unusual glimpse into a nation often shrouded in mystery.
Unexpected Encounters
The arrival of Lavrov caused a shift in the atmosphere at the resort, attracting a larger crowd of North Korean citizens , likely from the elite class. These visitors, distinguishable by their fashionable attire and modern smartphones, brought a new dynamic to the environment. Tourists reported numerous instances of the service staff demonstrating unexpected behaviors, including disregarding “no disturbance” signs and adjusting water temperatures without consent.
In a notably odd incident, dozens of North Koreans adorned in swimsuits jumped into the water next to Russian guests. This spontaneous display of camaraderie highlighted the contrasts between life for international visitors and the restrictive environment typically experienced by locals.
Celestial Ambitions
Wonsan Kalma is projected as not just a leisure complex but also a symbol of resilience against sanctions, showcasing North Korea’s ability to offer luxury experiences. Additionally, the regime intends to utilize access to the resort as a means of encouraging loyalty , reinforcing the narrative that prosperity can flourish under Kim’s leadership.
While the government is keen to attract international tourists, experts caution that interest may be limited. Most travelers are more inclined to explore Pyongyang ’s ideological monuments than to sunbathe on a beach in North Korea. Nevertheless, plans are underway for the next group of Russian tourists to visit, as Wonsan is positioned to symbolize the relationship between North Korea and Russia amidst political turmoil and international isolation.
Overall, Wonsan Kalma projects an image of a modern tourist retreat , despite the unique challenges it faces in attracting a diverse range of visitors. Even when operating under severe restriction and scrutiny, the regime aims to highlight that it can still provide exclusive and luxurious experiences to a select few.