– The price of national team uniforms is far too high, especially for children. It is shamefully expensive. This is what Lars Olav Karlsen says to news, he is president of the supporters’ club of the men’s national team Oljeberget. He is concerned that the national team, as against Serbia at Ullevaal on Tuesday evening, should receive support from the stands from as many red-clad home supporters as possible, but is concerned about the current price level for national team uniforms. Today, you have to shell out NOK 948 if you want to buy a children’s kit with Haaland and number 9 on the back at the NFF’s official online store Unisport. Unisport, the NFF’s official online store, operates with this price for a children’s kit with name and number on the back. The price is the same whether female or male players are selected. Photo: Skjermdump / www.unisportstore.no An adult kit with Haaland and 9 on the back costs 1,148. Do you think many drop out to buy the Oljeberget president thinks the prices make many parents drop out of buying national team kits for their children. – We adults can normally afford to buy a football kit, and we can use it for many years, but children grow and normally cannot use the kit for more than a few years. Now it is probably far more often those with good finances, those who don’t care about price, who buy, while many others cannot get advice, he believes. Lars Olav Karlsen, president of Oljeberget, thinks the Norway suit is too expensive. Photo: Privat – Pretty sick news took a child-sized Norway kit out on the street and asked random passers-by what they thought the kit, with Haaland and 9 on the back, cost. When we inform you that the price is NOK 948, several people had to shake their heads. – I think that is getting paid roughly. Children should have the opportunity to get that suit without having to shell out nearly NOK 1,000, says a woman called Katja. – It’s quite crazy that a children’s suit should be so expensive, says Erik. Runar Pahr Andresen, marketing director of the Norwegian Football Association, defends the price and believes that such children’s uniforms are fairly similarly priced all over Europe. – National teams that have kit agreements with global brands, such as Nike in our case, operate in an international market where original kits are fairly priced comparably across markets, Pahr Andresen answers to news. – Considering that children quickly outgrow the big games, shouldn’t the price for a children’s suit take more account of this and be at a lower level than today? – It is not unusual for children to buy a size or two larger, so that a suit can last for several seasons. The prices for original suits are set in an international market and the price level is fairly similar across countries. Final pricing is determined by the stores themselves. Runar Pahr Andresen in the NFF. Photo: VEGARD WIVESTAD GRØTT / BILDBYRÅN NORWAY Similar prices in neighboring countries It is not only in Norway that it is expensive to buy children’s suits. news has checked what you have to spend in Sweden and Denmark, and there are corresponding prices. A Sweden jersey with name and number on the back costs 999 Swedish kroner. This corresponds approximately to NOK 944. A Denmark kit with name and number on the back costs 699 Danish kroner. This corresponds approximately to 971 Norwegian kroner. What should a printed national team kit for children cost? NOK 100-300 NOK 300-600 NOK 600-900 NOK 900 or more Show result – Oljeberget is concerned that the current price level is only for the more financially sound families who can afford to buy a Haaland kit for their children. Do you share this concern? – An original new national team kit is the price in an international market, but is still affordable for many when you look at the useful life over several years. At the same time, there are many earlier versions of suits on the market at much lower prices, answers marketing director Runar Pahr Andresen. Proposes sponsorship solution Lars Olav Karlsen remembers that he previously bought a children’s kit with the DNB sponsor logo on the arm, with Haaland and number on the back, which only cost NOK 159 at the NFF’s official online store. The Oljeberget president believes such a solution should be there permanently, but the football association replies that this was an own initiative from DNB. – As far as I remember, this was a limited internal room at DNB itself in its loyalty program, where DNB subsidized the price point of previous suits for its plus customers in connection with their entering into an agreement with the NFF. DNB sometimes offers various advantages to its best customers which they cover financially themselves, writes Runar Pahr Andresen in an e-mail to news.
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