What motivated Amanda Kloots to create her wellness brand, Proper? How does Kloots’ personal experience influence the product line she developed? What specific health concerns does Kloots aim to address with her supplements? Who were some notable guests at the launch party for Proper held at The Butcher’s Daughter? What are the future plans for the Proper brand regarding product expansion?
Fitness expert turned television personality Amanda Kloots has amassed an avid Instagram following of 773K thanks to her positive attitude, wellness tips, and joyful moments from her AK! Body workout classes. Now, the Live from the Other Side with Tyler Henry moderator is celebrating another major milestone. Her wellness brand, Proper, launched in Target on April 6.
“I wanted to create an affordable and attainable line of supplements that tasted good, and that you can tailor to who you are and what you need in your day,” explains Kloots, a former Rockette, who teaches fitness classes around the world from New York and L.A. (where she’s based) to Maui and St. Tropez after launching her business in 2016. “As a working mother with a lot going on, I’m constantly battling stress, anxiety, sleep, [and] eating the right foods.”
To celebrate Proper’s Target debut, Kloots recently hosted a starry launch party at vegan restaurant The Butcher’s Daughter in Los Angeles, where guests included Katie Couric, comedian Fortune Feimster, Grammy-winning musician Finneas and partner Claudia Sulewski, former Teen Vogue editor Elaine Welteroth, identical twin actors Gregory and Lawrence Zarian, actress Nichelle Hines, celebrity groomer Barbara Guillaume, American Ninja Warrior co-host Akbar Gbajabiamila, and more.
Having found the right partner with longtime entrepreneur Ben Bennett of brand incubator and investment firm The Center—which is also behind Phlur fragrances, Make Beauty, Prequel skin care, and others—the Live Your Life author says she was inspired to create Proper after testing so many other products over the years. “I have millions of [supplements] on my countertop,” she admits. “I call it a ‘supplement graveyard’ because I look at it and see money going down the drain. I’ll buy something, and I like it for two days, but then I’m like, ‘I can’t stand that green juice anymore,’ or ‘I am so sick of taking pills.’ So, these things sit on my countertop, and they go to waste.”
Influenced by her own on-the-go lifestyle, Kloots says she wanted “to create something that is for the everyday woman. Maybe she’s eating healthy, but she’s not sleeping or maybe she needs something to help her with her anxiety. Or maybe she needs something that night to help her with digestion.” The result is five delicious, superfood-packed powders that are full of vitamins, minerals, and antioxidant-rich nutrients.
But this is only just the beginning. Kloots has big plans for Proper. “We’ve got a couple new powders that are launching this spring and summer,” she says, sharing that properhealth.com will offer the latest. “We’re really focused on staying ahead of trends. So, we’re already working on expanding the product line. There’s definitely more to come.”
To celebrate Kloots’ Proper launch, we asked her to share the things she can’t live without—from her favorite jeans, skincare, perfumes, and books to her tips for how to best enjoy and get the most out of Proper.
Fitness Expert Amanda Kloots’ Favorite Wellness, Beauty, and Books
Amanda Kloots is a vibrant force in the wellness community, blending her diverse background in dance, fitness, and entrepreneurship to promote a holistic approach to health. Known for her infectious positivity and dedication to a balanced lifestyle, Kloots has garnered a following that looks to her for inspiration on fitness, wellness, beauty, and personal development. In this article, we will explore some of Amanda Kloots’ favorite wellness practices, beauty products, and books that resonate with her philosophy of living life to the fullest.
Wellness Practices
At the heart of Amanda Kloots’ wellness routine is her commitment to physical fitness, which she defines as a means of self-care rather than merely a way to attain a certain look. A former Broadway dancer and fitness instructor, Kloots integrates movement into her daily life, promoting the idea that staying active should be enjoyable and energizing. This outlook culminates in her popular workout program, “AK! Fitness,” which emphasizes fun and functional movements over grueling workouts.
One of her favorite wellness practices is Pilates, a discipline she considers fundamental not just for the body but for fostering mental clarity and resilience. Pilates helps improve core strength, flexibility, and posture, while also encouraging mindfulness and body awareness—principles that Kloots believes are essential for a balanced life. She often shares her Pilates routines with her followers on social media, motivating them to prioritize their well-being.
In addition to physical fitness, Kloots acknowledges the importance of mental wellness. She practices gratitude as a daily habit, an idea she shares with her followers. Kloots encourages individuals to maintain gratitude journals or engage in quick daily reflections on what they are thankful for. This practice not only helps cultivate a positive mindset but also fosters resilience during challenging times.
Beauty Favorites
Amanda Kloots embraces a beauty routine that aligns with her wellness philosophy, focusing on natural products that enhance her vitality. She advocates for skin care that nurtures rather than overwhelms, choosing high-quality, clean products. One of her go-to beauty brands is Tula, a line known for its probiotic-infused products that balance and nourish the skin without harsh chemicals.
Kloots emphasizes the importance of hydration, and she often incorporates a hydrating serum or a moisturizer infused with natural ingredients like hyaluronic acid and vitamin C into her daily routine to maintain a radiant complexion. These products not only help her skin look its best but also serve as a gentle reminder to care for herself amid her busy schedule.
For makeup, Kloots prefers a more minimalistic approach, favoring products that highlight her natural beauty without masking her skin. She often uses light foundations or tinted moisturizers paired with a touch of bronzer to achieve a sun-kissed glow. One of her makeup staples is a quality highlighter that gives her a fresh, dewy look, which is especially useful during those long days when she’s balancing her career while being a mother.
Additionally, Kloots believes in the power of self-expression through beauty. Whether it’s experimenting with hairstyles or playing with new makeup trends, she encourages people to embrace their individuality and feel confident in their appearance.
Book Recommendations
Amanda Kloots is also an avid reader, finding inspiration and knowledge within the pages of various books. She often shares her favorite reads with her followers, advocating for literature that promotes personal growth, health, and self-love. One of her top recommendations is “The Four Agreements” by Don Miguel Ruiz. This book offers practical wisdom based on ancient Toltec teachings and encourages readers to cultivate self-awareness and integrity.
Another influential book that resonates with Kloots is “You Are a Badass” by Jen Sincero. This empowering guide of self-help encourages readers to embrace their inner strength and pursue their goals with confidence. Kloots values messages like those in Sincero’s book, which align with her philosophy of living authentically and pursuing one’s passions.
Kloots is also an advocate for cookbooks that promote healthy eating. One of her favorites is “Eat, Pray, Love” by Elizabeth Gilbert, not primarily for its narrative, but for its broader lessons in finding balance and joy in the experience of nourishing oneself. This book highlights the journey of self-discovery, which echoes Kloots’ own path through personal challenges and triumphs.
Conclusion
Amanda Kloots embodies a holistic approach to health that prioritizes not just the body, but the mind and spirit as well. Her favorite wellness practices, beauty products, and books reflect her commitment to a balanced, joyful life. By sharing her insights and experiences, Kloots inspires her followers to embrace their unique journeys toward wellness and happiness. Whether through movement, mindful beauty choices, or enlightening literature, Amanda Kloots continues to motivate individuals to live their best lives, bolstered by positivity, resilience, and authenticity.
Amanda Kloots, a well-known fitness expert, has shared some of her favorite wellness practices, beauty products, and books that inspire her. Here’s a look at some of her top picks:
Wellness: Kloots emphasizes the importance of movement and has a strong passion for fitness. She often shares her favorite workout routines, focusing on exercises that promote both physical strength and mental well-being. Activities like dance, Pilates, and high-intensity interval training (HIIT) are often part of her regimen. Additionally, Kloots advocates for mindfulness and self-care, incorporating practices such as meditation and adequate rest into her lifestyle.
Beauty: In terms of beauty, Kloots tends to favor clean, natural products. She often highlights skincare items that are effective yet gentle on the skin, such as hydrating serums, facial oils, and sunscreen. Makeup that enhances natural beauty without feeling heavy is also a staple in her routine. Her choices often reflect a commitment to health, opting for products with natural ingredients that are safe and effective.
Books: Kloots has a deep love for reading and frequently shares book recommendations that resonate with her journey. Some of her favorites include motivational and uplifting titles that focus on personal growth, resilience, and wellness. Whether it’s self-help books, memoirs, or cookbooks that promote healthy eating, her selections often provide inspiration and practical advice for a balanced life.
Through her various platforms, Amanda Kloots continues to motivate others to embrace a healthy lifestyle, celebrate beauty in all its forms, and cultivate a love for reading.