{"id":789206,"date":"2023-06-18T06:04:31","date_gmt":"2023-06-18T08:04:31","guid":{"rendered":"https:\/\/teknomers.com\/fr\/mcdonalds-et-burger-king-dans-une-guerre-publicitaire-sans-fin\/"},"modified":"2023-06-18T06:04:35","modified_gmt":"2023-06-18T08:04:35","slug":"mcdonalds-et-burger-king-dans-une-guerre-publicitaire-sans-fin","status":"publish","type":"post","link":"https:\/\/teknomers.com\/fr\/mcdonalds-et-burger-king-dans-une-guerre-publicitaire-sans-fin\/","title":{"rendered":"McDonald&#8217;s et Burger King dans une guerre publicitaire sans fin"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p>Les textes publicitaires sont produits \u00e0 l&#8217;aide de l&#8217;intelligence artificielle.<\/p>\n<div itemprop=\"image\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\">\n<div class=\"article-image-container\" style=\"height:;padding-bottom:61.1%\"><img decoding=\"async\" class=\"image image-show\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/06\/1687075471_72_McDonalds-et-Burger-King-dans-une-guerre-publicitaire-sans-fin.jpg\"  alt=\"\"\/><\/div>\n<p><meta itemprop=\"url\" content=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/06\/1687075471_72_McDonalds-et-Burger-King-dans-une-guerre-publicitaire-sans-fin.jpg\"\/><meta itemprop=\"width\" content=\"3000\"\/><meta itemprop=\"height\" content=\"1833\"\/><\/p>\n<p><meta itemprop=\"description\" content=\"Pikaruokaravintolat eiv\u00e4t ole v\u00e4ltt\u00e4m\u00e4tt\u00e4 se terveellisin valinta. Kuvituskuva.\"\/><span class=\"caption-text\" itemprop=\"description\">Les restaurants de restauration rapide ne sont pas n\u00e9cessairement le choix le plus sain.  Photo d&#8217;illustration.<!-- --> <\/span><span class=\"media-source\">Oleksandr Latkun\/imageBROKER\/Shutterstock<\/span><\/p>\n<\/div>\n<div itemprop=\"articleBody\">\n<p class=\"paragraph\">Les g\u00e9ants du hamburger McDonald&#8217;s et Burger King se tordent la main dans leurs publicit\u00e9s d&#8217;une mani\u00e8re plut\u00f4t amusante.<\/p>\n<p class=\"paragraph\">Plusieurs utilisateurs du r\u00e9seau social Twitter ont remarqu\u00e9 les publicit\u00e9s hilarantes et les photos partag\u00e9es sur le service.  Les publicit\u00e9s sont faites avec l&#8217;aide de l&#8217;intelligence artificielle.<\/p>\n<p class=\"paragraph\">Si vous ne voyez pas l&#8217;int\u00e9gration, vous pouvez la regarder <a rel=\"noopener nofollow\" href=\"https:\/\/twitter.com\/anand_narang\/status\/1667001534620766208?s=20\" target=\"_blank\">d&#8217;ici<\/a>.<\/p>\n<p class=\"paragraph\">Dans des publicit\u00e9s c\u00f4te \u00e0 c\u00f4te, McDonald&#8217;s raconte la r\u00e9ponse donn\u00e9e par l&#8217;intelligence artificielle \u00e0 la question &#8220;Quel est le hamburger le plus embl\u00e9matique du monde ?&#8221;.  Dans la publicit\u00e9 adjacente, Burger King raconte la r\u00e9ponse de l&#8217;intelligence artificielle \u00e0 la question &#8220;Et quel est le plus grand du monde ?&#8221;<\/p>\n<p class=\"paragraph\">Selon les r\u00e9ponses donn\u00e9es par ChatGPT, le hamburger le plus embl\u00e9matique est McDonald&#8217;s <em>BigMac<\/em>tandis que le plus grand (par rapport \u00e0 ses garnitures) est Burger King&#8217;s <em>Gros mensonge<\/em>.<\/p>\n<p class=\"paragraph\">Le r\u00e9alisme de ChatGPT a \u00e9t\u00e9 critiqu\u00e9, mais l&#8217;utilisation cr\u00e9ative des r\u00e9ponses de cette mani\u00e8re suscite l&#8217;hilarit\u00e9.<\/p>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.iltalehti.fi\/digiuutiset\/a\/ddf9e343-b38d-46f7-9405-b98237333136\" rel=\"nofollow noopener\" target=\"_blank\">ttn-fr-54<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les textes publicitaires sont produits \u00e0 l&#8217;aide de l&#8217;intelligence artificielle. Les restaurants de restauration rapide ne sont pas n\u00e9cessairement le choix le plus sain. Photo d&#8217;illustration. Oleksandr Latkun\/imageBROKER\/Shutterstock Les g\u00e9ants du hamburger McDonald&#8217;s et Burger King se tordent la main dans leurs publicit\u00e9s d&#8217;une mani\u00e8re plut\u00f4t amusante. Plusieurs utilisateurs du r\u00e9seau social Twitter ont remarqu\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":789207,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[12884,30211,429,1389,943,3687,21563,89511,863,211,23938,1181,2209,13393,196],"class_list":["post-789206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologie","tag-24-heures","tag-burger","tag-dans","tag-fin","tag-guerre","tag-king","tag-mcdonalds","tag-medias-numeriques","tag-nourriture","tag-nourriture-et-boisson","tag-publicitaire","tag-sans","tag-services-internet","tag-traitement-des-donnees-et-technologies-de-linformation","tag-une"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/789206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/comments?post=789206"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/789206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media\/789207"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media?parent=789206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/categories?post=789206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/tags?post=789206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}