{"id":678211,"date":"2023-04-07T14:55:54","date_gmt":"2023-04-07T16:55:54","guid":{"rendered":"https:\/\/teknomers.com\/fr\/ivy-park-de-beyonce-et-adidas-mettent-fin-a-leur-collaboration\/"},"modified":"2023-04-07T14:55:57","modified_gmt":"2023-04-07T16:55:57","slug":"ivy-park-de-beyonce-et-adidas-mettent-fin-a-leur-collaboration","status":"publish","type":"post","link":"https:\/\/teknomers.com\/fr\/ivy-park-de-beyonce-et-adidas-mettent-fin-a-leur-collaboration\/","title":{"rendered":"Ivy Park de Beyonc\u00e9 et Adidas mettent fin \u00e0 leur collaboration"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"article-content\">\n<div class=\"asmb-gallery\">\n<div class=\"ph-teaser\">\n<figure class=\"ph-teaser-image-wrapper\">\n        <picture><source media=\"(min-width: 1024px)\" \/><source media=\"(min-width: 656px)\" \/><source media=\"(min-width: 656px)\" \/><source media=\"(min-width: 321px)\" \/><source media=\"(min-width: 153px)\" \/><source media=\"(min-width: 489px)\" \/><source media=\"(min-width: 237px)\" \/><img itemprop=\"image\" alt=\"DUBA\u00cf, \u00c9MIRATS ARABES UNIS - 21 JANVIER : Beyonc\u00e9 se produit sur sc\u00e8ne en t\u00eate d'affiche du Grand Reveal of Dubai's newest luxury hot\" data-ratio=\"landscape\"  data-ie8=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/04\/Ivy-Park-de-Beyonce-et-Adidas-mettent-fin-a-leur.jpg\" class=\"asmb-lazy-image ph-teaser-image\" data-xresponsive=\"true\"\/><\/picture><noscript><\/noscript><br \/>\n        <\/figure>\n<p>      <!--\n      <meta itemprop=\"url\" content=\"https:\/\/www.musikexpress.de\/wp-content\/uploads\/2023\/03\/24\/15\/beyonce-e1679669005350.jpg\">\n      <meta itemprop=\"width\" content=\"1024\">\n      <meta itemprop=\"height\" content=\"576\">\n      -->\n    <\/div>\n<div class=\"ph-article-image-credits-wrapper\">\n<p>        Beyonc\u00e9 lors d&#8217;un \u00e9v\u00e9nement \u00e0 Duba\u00ef, 2023.\n        <\/p>\n<p>Photo : Getty Images pour Atlantis The Ro, Kevin Mazur.  Tous les droits sont r\u00e9serv\u00e9s.<\/p>\n<\/div>\n<\/div>\n<p>\t\t\t\t<!--\n\t\t\t\t\n\n<div class=\"ph-ad-wrapper-post-mr ph-ad-mediumrectangle-wrapper\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t--><\/p>\n<div class=\"grid-slot grid-slot-2d3 grid-slot-has-one-box grid-slot-first grid-slot-last ph-article-text-wrapper\">\n<p>Depuis 2019, la marque d&#8217;athl\u00e9tisme Ivy Park de Beyonc\u00e9, lanc\u00e9e \u00e0 l&#8217;origine en 2016, est distribu\u00e9e par Adidas.  Cependant, des informations ont \u00e9merg\u00e9 jeudi 23 mars selon lesquelles la collaboration entre la star du R&#8217;n&#8217;B et le fabricant allemand d&#8217;articles de sport a pris fin.  Le contexte de la s\u00e9paration, qui s&#8217;est probablement achev\u00e9e d&#8217;un commun accord, \u00e9tait des \u00abdiff\u00e9rences cr\u00e9atives\u00bb.  En f\u00e9vrier, cependant, il est \u00e9galement devenu public que les b\u00e9n\u00e9fices des derni\u00e8res collections &#8220;Ivy Park&#8221; \u00e9taient bien inf\u00e9rieurs aux chiffres attendus par Adidas.<\/p>\n<p>Lorsque la collaboration est n\u00e9e, l&#8217;artiste a d\u00e9clar\u00e9 qu&#8217;il pourrait s&#8217;agir d&#8217;un partenariat \u00e0 vie.  Il y avait aussi des estimations que cela pourrait \u00eatre plus r\u00e9ussi que de travailler avec Kanye West.  La plupart des collections lanc\u00e9es ensemble ces derni\u00e8res ann\u00e9es ont \u00e9t\u00e9 officiellement \u00e9puis\u00e9es en tr\u00e8s peu de temps.  Cependant, aucun article n&#8217;a pu \u00eatre \u00e9tabli qui se rapproche de la pertinence culturelle et mon\u00e9taire de la s\u00e9rie de baskets &#8220;Yeezy&#8221;.<\/p>\n<aside class=\"ph-article-related ph-article-body-inline\">\n<h3 class=\"ph-article-related-title\">Recommandation de l&#8217;\u00e9diteur<\/h3>\n<\/aside>\n<p>L&#8217;avenir de la marque est incertain.  Il appartient \u00e0 la soci\u00e9t\u00e9 de gestion de Beyonc\u00e9, Parkwood Entertainment.  On peut supposer qu&#8217;une tentative sera faite pour les maintenir en vie.  La collection actuelle n&#8217;a \u00e9t\u00e9 d\u00e9voil\u00e9e \u00e0 Duba\u00ef qu&#8217;en janvier de cette ann\u00e9e sous le titre &#8220;Park Trail&#8221;.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CpssP46vKXI\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<\/blockquote>\n<p>En f\u00e9vrier, Beyonc\u00e9 est devenue l&#8217;artiste la plus d\u00e9cor\u00e9e de l&#8217;histoire des Grammy Awards.  Bien qu&#8217;il lui manque encore un prix dans l&#8217;une des cat\u00e9gories dites majeures, elle a remport\u00e9 un total de 32 gramophones d&#8217;or au cours de sa carri\u00e8re.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t<!-- \n\n<div class=\"ph-article-end-mark-wrapper\">\n\t\t\t\t\t\t<a rel=\"nofollow\" href=\"#\" class=\"ph-article-end-mark\">&#8942;<\/a>\n\t\t\t\t\t<\/div>\n\n --><\/p>\n<p><\/p>\n<p>\t\t\t\t\t<!--<\/p>\n\n\n\n<p>--><\/p><\/div>\n<\/p><\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.musikexpress.de\/beyonces-ivy-park-und-adidas-beenden-die-zusammenarbeit-2286843\/\" rel=\"nofollow noopener\" target=\"_blank\">ttn-fr-29<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beyonc\u00e9 lors d&#8217;un \u00e9v\u00e9nement \u00e0 Duba\u00ef, 2023. Photo : Getty Images pour Atlantis The Ro, Kevin Mazur. Tous les droits sont r\u00e9serv\u00e9s. Depuis 2019, la marque d&#8217;athl\u00e9tisme Ivy Park de Beyonc\u00e9, lanc\u00e9e \u00e0 l&#8217;origine en 2016, est distribu\u00e9e par Adidas. Cependant, des informations ont \u00e9merg\u00e9 jeudi 23 mars selon lesquelles la collaboration entre la star [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":678212,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[5908,34130,3041,1389,37678,454,3915,13501],"class_list":["post-678211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-adidas","tag-beyonce","tag-collaboration","tag-fin","tag-ivy","tag-leur","tag-mettent","tag-park"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/678211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/comments?post=678211"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/678211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media\/678212"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media?parent=678211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/categories?post=678211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/tags?post=678211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}