{"id":654824,"date":"2023-03-15T22:39:38","date_gmt":"2023-03-16T00:39:38","guid":{"rendered":"https:\/\/teknomers.com\/fr\/boss-transforme-les-grands-magasins-bijenkorf-en-experiences-de-marque\/"},"modified":"2023-03-15T22:39:40","modified_gmt":"2023-03-16T00:39:40","slug":"boss-transforme-les-grands-magasins-bijenkorf-en-experiences-de-marque","status":"publish","type":"post","link":"https:\/\/teknomers.com\/fr\/boss-transforme-les-grands-magasins-bijenkorf-en-experiences-de-marque\/","title":{"rendered":"Boss transforme les grands magasins Bijenkorf en exp\u00e9riences de marque"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>La marque messinoise Boss, qui appartient au groupe de v\u00eatements Hugo Boss, se charge de l&#8217;am\u00e9nagement int\u00e9rieur des grands magasins en partenariat avec De Bijenkorf.<\/p>\n<p>Pendant un mois, la marque sera pr\u00e9sente dans trois emplacements du grand magasin de luxe n\u00e9erlandais avec une \u00e9norme image de marque, des vitrines accrocheuses et des pop-ups, a d\u00e9clar\u00e9 Boss dans un communiqu\u00e9 la semaine derni\u00e8re.<\/p>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/payqipwsZ1A9cZljxQdyTW-ZzDli9mySCnI4JKXqLjw\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjMvMDMvMTUvYm9zcy1hbXN0ZXJkYW0tZHNjZjkzNjAtY3RmY3dwd2YtMjAyMy0wMy0xNS5qcGVn\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/03\/Boss-transforme-les-grands-magasins-Bijenkorf-en-experiences-de-marque.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><\/noscript><\/div><figcaption>Voir dans la fen\u00eatre du grand magasin.  Image : Boss x De Bijenkorf<\/figcaption><\/figure>\n<p>Le slogan signature de la marque \u00ab\u00a0Be your own Boss\u00a0\u00bb et la devise de la campagne SS23 \u00ab\u00a0Les patrons ne sont pas n\u00e9s, ils sont cr\u00e9\u00e9s\u00a0\u00bb sont appos\u00e9s sur les miroirs de la surface de vente et ornent les escalators et les ascenseurs des succursales d&#8217;Amsterdam, Rotterdam et The La Haye.  Conform\u00e9ment \u00e0 la campagne d&#8217;\u00e9t\u00e9, l&#8217;acquisition visera \u00e0 &#8220;inspirer les gens \u00e0 atteindre leur plein potentiel et \u00e0 vivre leur vie selon leurs propres conditions&#8221;, indique le communiqu\u00e9.<\/p>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/s_FaEi_L6GzecQbpy89WHYdHOs1Qmbd0qt1ZRkt2PbY\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjMvMDMvMTUvYm9zcy1hbXN0ZXJkYW0tZHNjZjk0NzctcTdydmhneG4tMjAyMy0wMy0xNS5qcGVn\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/03\/1678927178_525_Boss-transforme-les-grands-magasins-Bijenkorf-en-experiences-de-marque.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/03\/1678927178_525_Boss-transforme-les-grands-magasins-Bijenkorf-en-experiences-de-marque.jpeg\"  alt=\"mon ancien texte\" title=\"mon ancien texte\"\/><\/noscript><\/div><figcaption>L&#8217;ascenseur \u00e9tait marqu\u00e9 de la marque.  Image : Boss x De Bijenkorf<\/figcaption><\/figure>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/SYoQ1E9NF6lGc1nT6Rq9y2P2xhP3x7FLZiCxcVTFpcE\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjMvMDMvMTUvYm9zcy1hbXN0ZXJkYW0tZHNjZjk3MzktN24ydTRvNGktMjAyMy0wMy0xNS5qcGVn\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/03\/1678927178_345_Boss-transforme-les-grands-magasins-Bijenkorf-en-experiences-de-marque.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/03\/1678927178_345_Boss-transforme-les-grands-magasins-Bijenkorf-en-experiences-de-marque.jpeg\"  alt=\"mon ancien texte\" title=\"mon ancien texte\"\/><\/noscript><\/div><figcaption>Images de campagne et slogans tapissent les espaces de vente.  Image : Boss x De Bijenkorf<\/figcaption><\/figure>\n<p>Pour la premi\u00e8re fois, une marque investit \u00e9galement les bars et caf\u00e9s des grands magasins.  Les clients peuvent visiter le Boss Caf\u00e9 \u00e0 Rotterdam et le Boss Bar \u00e0 Amsterdam.  Dans le cadre de l&#8217;acquisition, Boss propose deux exp\u00e9riences aux membres de Bijenkorf : une master class en ligne et une consultation de style.<\/p>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/6-GCYKfKfk1XoGtyzxJMOqtFGfJdW75TLTehZIdi7Ik\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjMvMDMvMTUvYm9zcy1hbXN0ZXJkYW0tZHNjZjk1MTEtaTMxNGJubWYtMjAyMy0wMy0xNS5qcGVn\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/03\/1678927178_514_Boss-transforme-les-grands-magasins-Bijenkorf-en-experiences-de-marque.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/03\/1678927178_514_Boss-transforme-les-grands-magasins-Bijenkorf-en-experiences-de-marque.jpeg\"  alt=\"mon ancien texte\" title=\"mon ancien texte\"\/><\/noscript><\/div><figcaption>Le bar Boss au De Bijenkorf \u00e0 Amsterdam.  Image : Boss x De Bijenkorf<\/figcaption><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/fashionunited.de\/nachrichten\/einzelhandel\/boss-verwandelt-bijenkorf-kaufhaeuser-in-markenerlebnis\/2023031550688\" rel=\"nofollow noopener\" target=\"_blank\">ttn-fr-12<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque messinoise Boss, qui appartient au groupe de v\u00eatements Hugo Boss, se charge de l&#8217;am\u00e9nagement int\u00e9rieur des grands magasins en partenariat avec De Bijenkorf. Pendant un mois, la marque sera pr\u00e9sente dans trois emplacements du grand magasin de luxe n\u00e9erlandais avec une \u00e9norme image de marque, des vitrines accrocheuses et des pop-ups, a d\u00e9clar\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":654825,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[49747,12115,17390,2574,65,6118,4468,5619],"class_list":["post-654824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine","tag-bijenkorf","tag-boss","tag-experiences","tag-grands","tag-les","tag-magasins","tag-marque","tag-transforme"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/654824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/comments?post=654824"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/654824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media\/654825"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media?parent=654824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/categories?post=654824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/tags?post=654824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}