{"id":60644,"date":"2022-03-29T15:41:21","date_gmt":"2022-03-29T17:41:21","guid":{"rendered":"https:\/\/teknomers.com\/fr\/lanalyste-de-donnees-launchmetrics-acquiert-son-concurrent-dmr\/"},"modified":"2022-03-29T15:41:27","modified_gmt":"2022-03-29T17:41:27","slug":"lanalyste-de-donnees-launchmetrics-acquiert-son-concurrent-dmr","status":"publish","type":"post","link":"https:\/\/teknomers.com\/fr\/lanalyste-de-donnees-launchmetrics-acquiert-son-concurrent-dmr\/","title":{"rendered":"L’analyste de donn\u00e9es Launchmetrics acquiert son concurrent DMR"},"content":{"rendered":"


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L’analyste de donn\u00e9es Launchmetrics, sp\u00e9cialis\u00e9 dans les marques de mode, de luxe et de cosm\u00e9tiques, a poursuivi sa vir\u00e9e shopping : l’entreprise a annonc\u00e9 mardi l’acquisition du concurrent italien DMR. Cette acquisition est la cinqui\u00e8me de ces derni\u00e8res ann\u00e9es et fait de Launchmetrics le “leader incontest\u00e9 du march\u00e9” dans son segment, selon un communiqu\u00e9.<\/p>\n

Apr\u00e8s l’acquisition de DMR, plus de 1 200 marques utiliseraient les offres “Software-as-a-Service” (SaaS) de la plateforme de marketing et d’analyse, a indiqu\u00e9 la soci\u00e9t\u00e9. Les clients existants de Launchmetrics et ceux de DMR devraient b\u00e9n\u00e9ficier de la fusion car ils pourront \u00e0 l’avenir s’appuyer sur les connaissances des deux soci\u00e9t\u00e9s.<\/p>\n

Apr\u00e8s le changement de propri\u00e9taire, les anciens dirigeants de DMR resteront \u00e0 bord \u00e0 titre consultatif pour le moment. Launchmetrics a annonc\u00e9 que le fondateur et pr\u00e9sident Enzo di Sarli et le PDG Marco Levi devraient assurer “une transition en douceur pour les clients” et apporter leur “expertise consid\u00e9rable” \u00e0 l’entreprise.<\/p>\n<\/div>\n


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L’analyste de donn\u00e9es Launchmetrics, sp\u00e9cialis\u00e9 dans les marques de mode, de luxe et de cosm\u00e9tiques, a poursuivi sa vir\u00e9e shopping : l’entreprise a annonc\u00e9 mardi l’acquisition du concurrent italien DMR. Cette acquisition est la cinqui\u00e8me de ces derni\u00e8res ann\u00e9es et fait de Launchmetrics le “leader incontest\u00e9 du march\u00e9” dans son segment, selon un communiqu\u00e9. Apr\u00e8s […]<\/p>\n","protected":false},"author":1,"featured_media":60645,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[6606,10780,38901,1343,18788,38900,167],"class_list":["post-60644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine","tag-acquiert","tag-concurrent","tag-dmr","tag-donnees","tag-lanalyste","tag-launchmetrics","tag-son"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/60644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/comments?post=60644"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/60644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media\/60645"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media?parent=60644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/categories?post=60644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/tags?post=60644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}