{"id":601154,"date":"2023-02-10T14:10:31","date_gmt":"2023-02-10T16:10:31","guid":{"rendered":"https:\/\/teknomers.com\/fr\/beats-techno-fibres-synthetiques-et-circularite-zalando-lance-une-capsule-avec-nikolaj-storm\/"},"modified":"2023-02-10T14:10:34","modified_gmt":"2023-02-10T16:10:34","slug":"beats-techno-fibres-synthetiques-et-circularite-zalando-lance-une-capsule-avec-nikolaj-storm","status":"publish","type":"post","link":"https:\/\/teknomers.com\/fr\/beats-techno-fibres-synthetiques-et-circularite-zalando-lance-une-capsule-avec-nikolaj-storm\/","title":{"rendered":"Beats techno, fibres synth\u00e9tiques et circularit\u00e9 : Zalando lance une capsule avec Nikolaj Storm"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Zalando et Nikolaj Storm, laur\u00e9at du Sustainability Award du e-commer\u00e7ant de mode en ao\u00fbt 2021, lancent une collection capsule aux motifs circulaires.<\/p>\n<p>Inspir\u00e9e des couleurs fluo et du son des rythmes \u00e9lectro et techno, ainsi que du bruit de cr\u00e9pitement du nylon, la capsule Synthesizer de 13 pi\u00e8ces non genr\u00e9es est enti\u00e8rement compos\u00e9e de fibres synth\u00e9tiques, a annonc\u00e9 Zalando jeudi.  L&#8217;objectif du designer est de changer la perception des synth\u00e9tiques.  Certains des mat\u00e9riaux utilis\u00e9s dans la collection comprennent du polyester recycl\u00e9 et du Lycra T400, un type de fibre de polyester extensible.<\/p>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/SF_k1vP4PUqhjgPXqZT3A9OnXWdDgh5FIl8VTCvGFm4\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjMvMDIvMTAvemFsYW5kby1jYWdsYXItMjktenk4YjM2dmYtMjAyMy0wMi0xMC5qcGVn\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/02\/Beats-techno-fibres-synthetiques-et-circularite-Zalando-lance-une.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><\/noscript><\/div><figcaption>Capsule &#8220;Synth\u00e9tiseur&#8221; de Nikolaj Storm.  Photo: Zalando<\/figcaption><\/figure>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/g3u-dPpVdwTabGz5LkJP4Och3HTf0c7sItdCcOAeam0\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjMvMDIvMTAvemFsYW5kby1jYWdsYXItZTV4NHQ1Z3gtMjAyMy0wMi0xMC5qcGVn\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/02\/1676045431_543_Beats-techno-fibres-synthetiques-et-circularite-Zalando-lance-une.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/02\/1676045431_543_Beats-techno-fibres-synthetiques-et-circularite-Zalando-lance-une.jpeg\"  alt=\"mon ancien texte\" title=\"mon ancien texte\"\/><\/noscript><\/div><figcaption>Capsule &#8220;Synth\u00e9tiseur&#8221; de Nikolaj Storm.  Photo: Zalando<\/figcaption><\/figure>\n<p>&#8220;L&#8217;utilisation de fibres synth\u00e9tiques rend les v\u00eatements durables et leur permet d&#8217;\u00eatre recycl\u00e9s \u00e0 plusieurs reprises sans d\u00e9grader la qualit\u00e9 du produit&#8221;, explique Storm.  &#8220;Les fibres permettent des couleurs plus riches et une meilleure durabilit\u00e9, de sorte que les v\u00eatements ne perdent pas leur forme &#8211; une raison pour laquelle ils sont utilis\u00e9s dans les v\u00eatements de sport.&#8221;<\/p>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/CCI55z5rVRz0p5D3xgkH1YFThiAfXD42P5-r3Br9LZo\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjMvMDIvMTAvemFsYW5kby1jYWdsYXItMTgtOHNtZm4wOTQtMjAyMy0wMi0xMC5qcGVn\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/02\/1676045431_168_Beats-techno-fibres-synthetiques-et-circularite-Zalando-lance-une.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/02\/1676045431_168_Beats-techno-fibres-synthetiques-et-circularite-Zalando-lance-une.jpeg\"  alt=\"mon ancien texte\" title=\"mon ancien texte\"\/><\/noscript><\/div><figcaption>Capsule &#8220;Synth\u00e9tiseur&#8221; de Nikolaj Storm.  Photo: Zalando<\/figcaption><\/figure>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/kA5HQIi6X47NgL81G5e853S0LoG_iSC3wBdqg2hNzmE\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjMvMDIvMTAvemFsYW5kby1jYWdsYXItMTUtZTc5YnVtd2MtMjAyMy0wMi0xMC5qcGVn\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/02\/1676045431_475_Beats-techno-fibres-synthetiques-et-circularite-Zalando-lance-une.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/02\/1676045431_475_Beats-techno-fibres-synthetiques-et-circularite-Zalando-lance-une.jpeg\"  alt=\"mon ancien texte\" title=\"mon ancien texte\"\/><\/noscript><\/div><figcaption>Capsule &#8220;Synth\u00e9tiseur&#8221; de Nikolaj Storm.  Photo: Zalando<\/figcaption><\/figure>\n<p>Cependant, la collection vise non seulement \u00e0 changer la perception des tissus synth\u00e9tiques, mais aussi \u00e0 montrer comment les m\u00e9thodes de conception circulaires ont \u00e9t\u00e9 mises en \u0153uvre \u00e0 chaque phase du cycle de vie du produit dans cette collection, selon le communiqu\u00e9.  A cet effet, chaque produit de la capsule est accompagn\u00e9 d&#8217;un rapport du cabinet de conseil en d\u00e9veloppement durable Anthesis.  Les cr\u00e9ations de Strom ont \u00e9t\u00e9 r\u00e9alis\u00e9es par l&#8217;agence Circular Fashion selon les crit\u00e8res de circularit\u00e9 et r\u00e9pondent au moins aux exigences minimales des crit\u00e8res, selon des sources berlinoises.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/fashionunited.de\/nachrichten\/mode\/technobeats-synthetische-fasern-und-zirkularitaet-zalando-lanciert-kapsel-mit-nikolaj-storm\/2023021050257\" rel=\"nofollow noopener\" target=\"_blank\">ttn-fr-12<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zalando et Nikolaj Storm, laur\u00e9at du Sustainability Award du e-commer\u00e7ant de mode en ao\u00fbt 2021, lancent une collection capsule aux motifs circulaires. Inspir\u00e9e des couleurs fluo et du son des rythmes \u00e9lectro et techno, ainsi que du bruit de cr\u00e9pitement du nylon, la capsule Synthesizer de 13 pi\u00e8ces non genr\u00e9es est enti\u00e8rement compos\u00e9e de fibres [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":601155,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[84,29792,1469,144938,16174,1647,144939,14728,45872,45076,196,6796],"class_list":["post-601154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine","tag-avec","tag-beats","tag-capsule","tag-circularite","tag-fibres","tag-lance","tag-nikolaj","tag-storm","tag-synthetiques","tag-techno","tag-une","tag-zalando"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/601154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/comments?post=601154"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/601154\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media\/601155"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media?parent=601154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/categories?post=601154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/tags?post=601154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}