{"id":594503,"date":"2023-02-06T16:25:25","date_gmt":"2023-02-06T18:25:25","guid":{"rendered":"https:\/\/teknomers.com\/fr\/la-vision-de-daniel-lee-pour-burberry-le-retour-du-cavalier\/"},"modified":"2023-02-06T16:25:26","modified_gmt":"2023-02-06T18:25:26","slug":"la-vision-de-daniel-lee-pour-burberry-le-retour-du-cavalier","status":"publish","type":"post","link":"https:\/\/teknomers.com\/fr\/la-vision-de-daniel-lee-pour-burberry-le-retour-du-cavalier\/","title":{"rendered":"La vision de Daniel Lee pour Burberry : Le retour du cavalier"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Une nouvelle \u00e8re commence pour Burberry.  Deux semaines avant le premier spectacle du nouveau directeur cr\u00e9atif Daniel Lee, la maison du patrimoine britannique a d\u00e9voil\u00e9 une nouvelle identit\u00e9 de marque et a offert un premier aper\u00e7u du leadership cr\u00e9atif de Lee.<\/p>\n<p>La campagne est le &#8220;lancement de la premi\u00e8re expression cr\u00e9ative de Daniel Lee&#8221;, a d\u00e9clar\u00e9 Burberry lundi. Alors que la tenue choisie pour la campagne &#8211; trenchs et bikini \u00e0 carreaux embl\u00e9matiques de Burberry &#8211; sont les premi\u00e8res indications de la direction potentielle de Lee, c&#8217;est le logo en particulier qui prend une nouvelle direction, quoique famili\u00e8re.<\/p>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/DE19W06y23vlXIJMB13gce9UoS6a4DG4iVpB-XJAh88\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjMvMDIvMDYvYnVyYmVycnktY3JlYXRpdmUtZXhwcmVzc2lvbi1ieS1kYW5pZWwtbGVlLWNvcHlyaWdodC1jb3VydGVzeS1vZi1idXJiZXJyeS10eXJvbmUtbGVib24tMi1pYm9tbzVsMi0yMDIzLTAyLTA2LmpwZWc\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/02\/La-vision-de-Daniel-Lee-pour-Burberry-Le-retour.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><\/noscript><\/div><figcaption>Le mannequin Liberty Ross en bikini Burberry dans la premi\u00e8re campagne de Daniel Lee.  Photo: Tyrone Lebon \/ Burberry<\/figcaption><\/figure>\n<p>Le nouveau logo puise dans les archives de la marque traditionnelle fond\u00e9e par Thomas Burberry en 1856 et redonne vie au Burberry Knight.  La marque r\u00e9vis\u00e9e est bas\u00e9e sur un design de 1901 et orne les images de la campagne cr\u00e9\u00e9es par le photographe britannique Tyrone Lebon en blanc et en bleu.  Comme l&#8217;original, le mot latin &#8220;Prorsum&#8221; fait partie du logo, tout en rappelant \u00e9galement la ligne Burberry Prorsum lanc\u00e9e et abandonn\u00e9e par l&#8217;ancien directeur cr\u00e9atif Christopher Bailey.<\/p>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/QH8hTHUSjO0xW5uzQ_u-5e7bMr43SzYOvLZmR6CXDHk\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjMvMDIvMDYvYnVyYmVycnktY3JlYXRpdmUtZXhwcmVzc2lvbi1ieS1kYW5pZWwtbGVlLWNvcHlyaWdodC1jb3VydGVzeS1vZi1idXJiZXJyeS10eXJvbmUtbGVib24tNC1reTZsbGw4dS0yMDIzLTAyLTA2LmpwZWc\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/02\/1675707924_815_La-vision-de-Daniel-Lee-pour-Burberry-Le-retour.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/02\/1675707924_815_La-vision-de-Daniel-Lee-pour-Burberry-Le-retour.jpeg\"  alt=\"mon ancien texte\" title=\"mon ancien texte\"\/><\/noscript><\/div><figcaption>Premi\u00e8re campagne de Daniel Lee pour Burberry.  Photo: Tyrone Lebon \/ Burberry<\/figcaption><\/figure>\n<p>Burberry a suscit\u00e9 des sp\u00e9culations en ligne ce week-end lorsque tous les messages ont disparu du compte Instagram officiel de la marque.  Ce qui a suivi a \u00e9t\u00e9 une s\u00e9rie d&#8217;images et de vid\u00e9os mettant en sc\u00e8ne un casting de musiciens, mannequins et c\u00e9l\u00e9brit\u00e9s britanniques, dont Lennon Gallagher, Liberty Ross, Shygirl, Skepta et le footballeur Raheem Sterling dans divers monuments de Londres, dont Trafalgar Square et Albert Bridge.  L&#8217;actrice Jun Ji-hyun, ambassadrice de la marque Burberry depuis septembre 2022, fait \u00e9galement partie de la campagne.<\/p>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/KHp6aJHwTIfCqBeGisTx3qWUkGGixcq3U_vnAu-QeQc\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjMvMDIvMDYvYnVyYmVycnktY3JlYXRpdmUtZXhwcmVzc2lvbi1ieS1kYW5pZWwtbGVlLWNvcHlyaWdodC1jb3VydGVzeS1vZi1idXJiZXJyeS10eXJvbmUtbGVib24tODdjOTh1cmktMjAyMy0wMi0wNi5qcGVn\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/02\/1675707924_56_La-vision-de-Daniel-Lee-pour-Burberry-Le-retour.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/02\/1675707924_56_La-vision-de-Daniel-Lee-pour-Burberry-Le-retour.jpeg\"  alt=\"mon ancien texte\" title=\"mon ancien texte\"\/><\/noscript><\/div><figcaption>Premi\u00e8re campagne de Daniel Lee pour Burberry.  Photo: Tyrone Lebon \/ Burberry<\/figcaption><\/figure>\n<p>En septembre dernier, Riccardo Tisci quittait la maison de couture britannique apr\u00e8s cinq ans pour laisser place \u00e0 Daniel Lee.  L&#8217;ancien directeur cr\u00e9atif de Bottega Ventea pour Burberry lancera sa premi\u00e8re collection le 20 f\u00e9vrier lors de la London Fashion Week.<\/p>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/X1aXCzqqlx983_BTeIHa0qWiWOQG5vE0D-7ImZ5ykZE\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjMvMDIvMDYvYnVyYmVycnktY3JlYXRpdmUtZXhwcmVzc2lvbi1ieS1kYW5pZWwtbGVlLWNvcHlyaWdodC1jb3VydGVzeS1vZi1idXJiZXJyeS10eXJvbmUtbGVib24tMS1ib2h5cXdhZy0yMDIzLTAyLTA2LmpwZWc\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/02\/1675707924_498_La-vision-de-Daniel-Lee-pour-Burberry-Le-retour.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/02\/1675707924_498_La-vision-de-Daniel-Lee-pour-Burberry-Le-retour.jpeg\"  alt=\"mon ancien texte\" title=\"mon ancien texte\"\/><\/noscript><\/div><figcaption>Premi\u00e8re campagne de Daniel Lee pour Burberry.  Photo: Tyrone Lebon \/ Burberry<\/figcaption><\/figure>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/DE19W06y23vlXIJMB13gce9UoS6a4DG4iVpB-XJAh88\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjMvMDIvMDYvYnVyYmVycnktY3JlYXRpdmUtZXhwcmVzc2lvbi1ieS1kYW5pZWwtbGVlLWNvcHlyaWdodC1jb3VydGVzeS1vZi1idXJiZXJyeS10eXJvbmUtbGVib24tMi1pYm9tbzVsMi0yMDIzLTAyLTA2LmpwZWc\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/02\/La-vision-de-Daniel-Lee-pour-Burberry-Le-retour.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/02\/La-vision-de-Daniel-Lee-pour-Burberry-Le-retour.jpeg\"  alt=\"mon ancien texte\" title=\"mon ancien texte\"\/><\/noscript><\/div><figcaption>Premi\u00e8re campagne de Daniel Lee pour Burberry.  Photo: Tyrone Lebon \/ Burberry<\/figcaption><\/figure>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/cgjN81r3r2ajQo-Ciqny1LTe4bs4nLoK_sBHGHOeGXA\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjMvMDIvMDYvYnVyYmVycnktY3JlYXRpdmUtZXhwcmVzc2lvbi1ieS1kYW5pZWwtbGVlLWNvcHlyaWdodC1jb3VydGVzeS1vZi1idXJiZXJyeS10eXJvbmUtbGVib24tNS1qcTVwYmcxcS0yMDIzLTAyLTA2LmpwZWc\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/02\/1675707925_472_La-vision-de-Daniel-Lee-pour-Burberry-Le-retour.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/02\/1675707925_472_La-vision-de-Daniel-Lee-pour-Burberry-Le-retour.jpeg\"  alt=\"mon ancien texte\" title=\"mon ancien texte\"\/><\/noscript><\/div><figcaption>Premi\u00e8re campagne de Daniel Lee pour Burberry.  Photo: Tyrone Lebon \/ Burberry<\/figcaption><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/fashionunited.de\/nachrichten\/mode\/daniel-lees-vision-fuer-burberry-die-rueckkehr-des-reiters\/2023020650188\" rel=\"nofollow noopener\" target=\"_blank\">ttn-fr-12<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une nouvelle \u00e8re commence pour Burberry. Deux semaines avant le premier spectacle du nouveau directeur cr\u00e9atif Daniel Lee, la maison du patrimoine britannique a d\u00e9voil\u00e9 une nouvelle identit\u00e9 de marque et a offert un premier aper\u00e7u du leadership cr\u00e9atif de Lee. La campagne est le &#8220;lancement de la premi\u00e8re expression cr\u00e9ative de Daniel Lee&#8221;, a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":594504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[20579,47342,9774,14523,185,309,22103],"class_list":["post-594503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine","tag-burberry","tag-cavalier","tag-daniel","tag-lee","tag-pour","tag-retour","tag-vision"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/594503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/comments?post=594503"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/594503\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media\/594504"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media?parent=594503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/categories?post=594503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/tags?post=594503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}