{"id":594349,"date":"2023-02-06T14:31:25","date_gmt":"2023-02-06T16:31:25","guid":{"rendered":"https:\/\/teknomers.com\/fr\/deichmann-fait-tom-sachs-x-nike-baskets-adaptees-aux-masses\/"},"modified":"2023-02-06T14:31:28","modified_gmt":"2023-02-06T16:31:28","slug":"deichmann-fait-tom-sachs-x-nike-baskets-adaptees-aux-masses","status":"publish","type":"post","link":"https:\/\/teknomers.com\/fr\/deichmann-fait-tom-sachs-x-nike-baskets-adaptees-aux-masses\/","title":{"rendered":"Deichmann fait &quot;Tom Sachs x Nike&quot;-Baskets adapt\u00e9es aux masses"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Tr\u00e8s peu de fans de baskets se seraient attendus \u00e0 cela.  La derni\u00e8re it\u00e9ration de la chaussure \u00e0 usage g\u00e9n\u00e9ral Nike x Tom Sachs x NikeCraft ne sera pas seulement disponible chez Nike et dans certaines boutiques de baskets, mais aussi chez Deichmann.<\/p>\n<p>La sneaker de couleur &#8220;Field Brown&#8221; sera disponible dans certaines succursales du d\u00e9taillant de chaussures allemand \u00e0 partir de mardi, a confirm\u00e9 lundi une porte-parole de Deichmann \u00e0 FashionUnited.  Le magazine de l&#8217;industrie Textilwirtschaft avait d\u00e9j\u00e0 rendu compte de la strat\u00e9gie de vente inhabituelle.<\/p>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/42_JZu8MRRtasBkQFqjeh6h3JwAKYNbe-iD91JY3r1A\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjMvMDIvMDYvMDA1LXRzLW5pa2UtZ3BzLXdib3gtMTA4OTIzLXBlbXBidnJlLTIwMjMtMDItMDYuanBlZw\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/02\/Deichmann-fait-quotTom-Sachs-x-Nikequot-Baskets-adaptees-aux-masses.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><\/noscript><\/div><figcaption>Un pr\u00e9d\u00e9cesseur de la sneaker &#8220;Field Brown&#8221;.  Photo: Nike<\/figcaption><\/figure>\n<p>Selon le communiqu\u00e9, la d\u00e9cision de &#8220;d\u00e9mocratiser le battage m\u00e9diatique&#8221; est venue de l&#8217;id\u00e9e commune des responsables de Nike et de Deichmann. Surtout sur le march\u00e9 des baskets, qui est domin\u00e9 par le battage m\u00e9diatique et les gouttes strat\u00e9giquement lanc\u00e9es, le lancement de la derni\u00e8re mod\u00e8le appara\u00eet La strat\u00e9gie choisie dans la s\u00e9rie &#8220;Tom Sachs x Nike&#8221; est assez inhabituelle. Cependant, l&#8217;id\u00e9e est tout \u00e0 fait dans l&#8217;esprit du travail de l&#8217;artiste d&#8217;installation new-yorkais Tom Sachs, dont les conceptions de baskets sont d\u00e9sormais encore plus accessibles. Le lancement a \u00e9galement signale que les collaborations strat\u00e9giques avec des marques mondiales pour Deichmann jouent un r\u00f4le important.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/fashionunited.de\/nachrichten\/einzelhandel\/deichmann-macht-tom-sachs-x-nike-sneaker-massentauglich\/2023020650190\" rel=\"nofollow noopener\" target=\"_blank\">ttn-fr-12<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u00e8s peu de fans de baskets se seraient attendus \u00e0 cela. La derni\u00e8re it\u00e9ration de la chaussure \u00e0 usage g\u00e9n\u00e9ral Nike x Tom Sachs x NikeCraft ne sera pas seulement disponible chez Nike et dans certaines boutiques de baskets, mais aussi chez Deichmann. La sneaker de couleur &#8220;Field Brown&#8221; sera disponible dans certaines succursales du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":594350,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[61207,507,57698,369,75440,144001,144000,6904],"class_list":["post-594349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine","tag-adaptees","tag-aux","tag-deichmann","tag-fait","tag-masses","tag-nikequotbaskets","tag-quottom","tag-sachs"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/594349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/comments?post=594349"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/594349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media\/594350"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media?parent=594349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/categories?post=594349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/tags?post=594349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}