{"id":578842,"date":"2023-01-27T13:03:25","date_gmt":"2023-01-27T15:03:25","guid":{"rendered":"https:\/\/teknomers.com\/fr\/une-emeute-autour-de-mms-reveilles-savere-etre-un-coup-publicitaire\/"},"modified":"2023-01-27T13:03:27","modified_gmt":"2023-01-27T15:03:27","slug":"une-emeute-autour-de-mms-reveilles-savere-etre-un-coup-publicitaire","status":"publish","type":"post","link":"https:\/\/teknomers.com\/fr\/une-emeute-autour-de-mms-reveilles-savere-etre-un-coup-publicitaire\/","title":{"rendered":"Une \u00e9meute autour de M&#038;Ms &#8220;r\u00e9veill\u00e9s&#8221; s&#8217;av\u00e8re \u00eatre un coup publicitaire"},"content":{"rendered":"\n<div>Les chocolats parlants dans les publicit\u00e9s M&#038;M continueront d&#8217;\u00eatre vus \u00e0 la t\u00e9l\u00e9vision.  Ceci est rapport\u00e9 par la soci\u00e9t\u00e9 m\u00e8re Mars, qui avait pr\u00e9c\u00e9demment annonc\u00e9 qu&#8217;elle cesserait de faire de la publicit\u00e9 pour les M&#038;Ms car ils \u00e9taient trop &#8220;r\u00e9veill\u00e9s&#8221;.  La suppression de la publicit\u00e9 semble \u00eatre un coup m\u00e9diatique \u00e0 l&#8217;approche du Super Bowl, la finale tr\u00e8s regard\u00e9e de la saison de football am\u00e9ricain.<\/div>\n<div>\n<p>Plus t\u00f4t cette semaine, les figurines en chocolat M&#038;M&#8217;s faisaient l&#8217;actualit\u00e9 mondiale.  Les modifications apport\u00e9es aux bonbons parlants dans la publicit\u00e9 ont fait sensation.<\/p>\n<\/div>\n<div>\n<p>Une bombe a explos\u00e9 sur les r\u00e9seaux sociaux lorsque les M&#038;M&#8217;s verts ont troqu\u00e9 les bottines \u00e0 talons f\u00e9minines contre des baskets.  Les talons seraient sexistes.  D&#8217;autres se sont rabattus l\u00e0-dessus, car ils pensaient que l&#8217;action \u00e9tait trop politiquement correcte.<\/p>\n<\/div>\n<div>\n<p>\u00c0 cause de l&#8217;agitation, Mars aurait d\u00e9cid\u00e9 de continuer \u00e0 parler de M&#038;Ms hors des publicit\u00e9s \u00e0 partir de maintenant.  Cependant, des questions ont \u00e9t\u00e9 imm\u00e9diatement soulev\u00e9es au moment de cette annonce.<\/p>\n<\/div>\n<div>\n<p>Il s&#8217;av\u00e8re qu&#8217;il s&#8217;agissait bien d&#8217;un coup de pub.  &#8220;Les personnages remani\u00e9s et ceux lanc\u00e9s l&#8217;ann\u00e9e derni\u00e8re sont et resteront les porte-parole officiels de la marque&#8221;, a d\u00e9clar\u00e9 la soci\u00e9t\u00e9.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.nu.nl\/economie\/6248770\/rel-over-woke-mms-blijkt-reclamestunt.html\" rel=\"nofollow noopener\" target=\"_blank\">ttn-fr-19<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les chocolats parlants dans les publicit\u00e9s M&#038;M continueront d&#8217;\u00eatre vus \u00e0 la t\u00e9l\u00e9vision. Ceci est rapport\u00e9 par la soci\u00e9t\u00e9 m\u00e8re Mars, qui avait pr\u00e9c\u00e9demment annonc\u00e9 qu&#8217;elle cesserait de faire de la publicit\u00e9 pour les M&#038;Ms car ils \u00e9taient trop &#8220;r\u00e9veill\u00e9s&#8221;. La suppression de la publicit\u00e9 semble \u00eatre un coup m\u00e9diatique \u00e0 l&#8217;approche du Super Bowl, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":578843,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[806,21725,1145,1284,19122,1643,76330,23938,6840,9407,196],"class_list":["post-578842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-autour","tag-chocolat","tag-coup","tag-economie","tag-emeute","tag-etre","tag-mms","tag-publicitaire","tag-reveilles","tag-savere","tag-une"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/578842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/comments?post=578842"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/578842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media\/578843"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media?parent=578842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/categories?post=578842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/tags?post=578842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}