{"id":561138,"date":"2023-01-16T12:43:11","date_gmt":"2023-01-16T14:43:11","guid":{"rendered":"https:\/\/teknomers.com\/fr\/aucun-objectif-en-vue-un-nouveau-livre-decrit-la-vision-du-design-de-nike-pour-les-50-prochaines-annees\/"},"modified":"2023-01-16T12:43:12","modified_gmt":"2023-01-16T14:43:12","slug":"aucun-objectif-en-vue-un-nouveau-livre-decrit-la-vision-du-design-de-nike-pour-les-50-prochaines-annees","status":"publish","type":"post","link":"https:\/\/teknomers.com\/fr\/aucun-objectif-en-vue-un-nouveau-livre-decrit-la-vision-du-design-de-nike-pour-les-50-prochaines-annees\/","title":{"rendered":"Aucun objectif en vue : un nouveau livre d\u00e9crit la vision du design de Nike pour les 50 prochaines ann\u00e9es"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Nike fa\u00e7onne le sport, le jeu et la mode.  Avec le livre illustr\u00e9 \u00ab No Finish Line \u00bb, le fabricant am\u00e9ricain d&#8217;articles de sport c\u00e9l\u00e8bre le demi-si\u00e8cle \u00e9coul\u00e9 et pr\u00e9sente une vision pour les 50 prochaines ann\u00e9es.<\/p>\n<p>&#8220;Ils disent que la meilleure fa\u00e7on de pr\u00e9dire l&#8217;avenir est de le cr\u00e9er&#8221;, a d\u00e9clar\u00e9 John Hoke, directeur du design de Nike, dans l&#8217;avant-propos de No Finish Line.  Le livre, con\u00e7u par l&#8217;agence de cr\u00e9ation Zak Group, est consacr\u00e9 au design et aux innovations des cinq derni\u00e8res d\u00e9cennies et d\u00e9crit une vision pour les 50 prochaines ann\u00e9es, a annonc\u00e9 Nike la semaine derni\u00e8re.  Le livre illustr\u00e9 vise \u00e0 \u00ab\u00a0inviter, inspirer et provoquer la prochaine g\u00e9n\u00e9ration d&#8217;athl\u00e8tes \u00e0 cr\u00e9er un monde meilleur gr\u00e2ce au design et au sport\u00a0\u00bb.<\/p>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/Iit4WyVHH5UShOGGE-qWenwR4oLcC9XzYWg2FmQEZ-s\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjMvMDEvMTYvMDAyLW5vLWZpbmlzaC1saW5lLWJhY2stc3BpbmUtYW5kLWNvdmVyLTFyaGFua3IyLTIwMjMtMDEtMTYuanBlZw\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/01\/Aucun-objectif-en-vue-un-nouveau-livre-decrit-la.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><\/noscript><\/div><figcaption>&#8220;Pas de ligne d&#8217;arriv\u00e9e&#8221; par Nike.  Photo: Nike <\/figcaption><\/figure>\n<p>Outre Hoke, le journaliste Goeff Manaugh et Sam Grawe, l&#8217;auteur de \u00ab Nike : Better is Temporary \u00bb, ont \u00e9galement leur mot \u00e0 dire.  Alors que la contribution de Manaugh est cens\u00e9e \u00eatre une histoire sp\u00e9culative, Grawe contribue plusieurs essais au livre qui d\u00e9crivent cinq changements majeurs que la conception pourrait subir dans les d\u00e9cennies \u00e0 venir.  Les changements pr\u00e9vus sont bas\u00e9s sur des entretiens avec des designers, des scientifiques, des chercheurs et des dirigeants de Nike, qui ont fourni au journaliste un aper\u00e7u du processus cr\u00e9atif de la marque.  &#8220;Les voix collectives ont projet\u00e9 un avenir de conception \u00e9voluant du produit \u00e0 la plate-forme, de la performance \u00e0 la promesse, de l&#8217;\u00e9lite au plus commun, de la durabilit\u00e9 \u00e0 la symbiose et de la statique \u00e0 la d\u00e9tection&#8221;, indique le communiqu\u00e9.<\/p>\n<p>&#8220;No Finish Line&#8221; sortira le 14 f\u00e9vrier chez Actual Source Verlag.  En Europe, le livre sera disponible chez Artwords Bookshop, Counterpoint, Design Museum Den Bosch, do you read me?!, ICA Bookstore, Librairie Sans Titre, MagCulture, Papercut, le Vitra Design Museum et Yvon Lambert.  Le livre photo est au prix de 26 dollars am\u00e9ricains (environ 24 euros).<\/p>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/aKDIH3ETRbmBprbmwn9whvEZxequ4YO7XGUfW0qjRvM\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjMvMDEvMTYvMDA1LW5vLWZpbmlzaC1saW5lLWJvd2VybWFuLWxpY2Vuc2UtcGxhdGUtc29hNGxhZGctMjAyMy0wMS0xNi5qcGVn\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/01\/1673880190_106_Aucun-objectif-en-vue-un-nouveau-livre-decrit-la.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/01\/1673880190_106_Aucun-objectif-en-vue-un-nouveau-livre-decrit-la.jpeg\"  alt=\"mon ancien texte\" title=\"mon ancien texte\"\/><\/noscript><\/div><figcaption>Plaque d&#8217;immatriculation Bowerman &#8220;No Finish Line&#8221;.  Photo: Nike<\/figcaption><\/figure>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/Xvz3YRfXPU_TPgOA0W7__vyKUi5_94u7Q39lJfeZgC8\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjMvMDEvMTYvMDA2LW5vLWZpbmlzaC1saW5lLWNsb3NpbmctdGhlLWdhcC11MWYycmwzeC0yMDIzLTAxLTE2LmpwZWc\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/01\/1673880191_424_Aucun-objectif-en-vue-un-nouveau-livre-decrit-la.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/01\/1673880191_424_Aucun-objectif-en-vue-un-nouveau-livre-decrit-la.jpeg\"  alt=\"mon ancien texte\" title=\"mon ancien texte\"\/><\/noscript><\/div><figcaption>&#8220;Aucune ligne d&#8217;arriv\u00e9e&#8221; Combler l&#8217;\u00e9cart.  Photo: Nike <\/figcaption><\/figure>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/pLw79twNK2XNQDUTqAs-rCxkSipNkTnKY3ncZWNuHkQ\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjMvMDEvMTYvMDA3LW5vLWZpbmlzaC1saW5lLXRoZS1jcmVhdGlvbi1vZi1uaWtlLWdvZGRlc3MtMHNqeDBhemctMjAyMy0wMS0xNi5qcGVn\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/01\/1673880191_733_Aucun-objectif-en-vue-un-nouveau-livre-decrit-la.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2023\/01\/1673880191_733_Aucun-objectif-en-vue-un-nouveau-livre-decrit-la.jpeg\"  alt=\"mon ancien texte\" title=\"mon ancien texte\"\/><\/noscript><\/div><figcaption>&#8220;No Finish Line&#8221; Cr\u00e9ation de Nike Goddess.  Photo: Nike<\/figcaption><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/fashionunited.de\/nachrichten\/kultur\/kein-ziel-in-sicht-neues-buch-skizziert-nikes-designvision-fuer-die-naechsten-50-jahre\/2023011649888\" rel=\"nofollow noopener\" target=\"_blank\">ttn-fr-12<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike fa\u00e7onne le sport, le jeu et la mode. Avec le livre illustr\u00e9 \u00ab No Finish Line \u00bb, le fabricant am\u00e9ricain d&#8217;articles de sport c\u00e9l\u00e8bre le demi-si\u00e8cle \u00e9coul\u00e9 et pr\u00e9sente une vision pour les 50 prochaines ann\u00e9es. &#8220;Ils disent que la meilleure fa\u00e7on de pr\u00e9dire l&#8217;avenir est de le cr\u00e9er&#8221;, a d\u00e9clar\u00e9 John Hoke, directeur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":561139,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[2192,6292,19143,14704,65,8879,11407,680,1452,185,712,22103,3439],"class_list":["post-561138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine","tag-annees","tag-aucun","tag-decrit","tag-design","tag-les","tag-livre","tag-nike","tag-nouveau","tag-objectif","tag-pour","tag-prochaines","tag-vision","tag-vue"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/561138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/comments?post=561138"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/561138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media\/561139"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media?parent=561138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/categories?post=561138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/tags?post=561138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}