{"id":477490,"date":"2022-11-23T12:34:41","date_gmt":"2022-11-23T14:34:41","guid":{"rendered":"https:\/\/teknomers.com\/fr\/bloomingdales-lance-une-experience-dachat-multimarque-virtuelle\/"},"modified":"2022-11-23T12:34:42","modified_gmt":"2022-11-23T14:34:42","slug":"bloomingdales-lance-une-experience-dachat-multimarque-virtuelle","status":"publish","type":"post","link":"https:\/\/teknomers.com\/fr\/bloomingdales-lance-une-experience-dachat-multimarque-virtuelle\/","title":{"rendered":"Bloomingdale&#8217;s lance une exp\u00e9rience d&#8217;achat multimarque virtuelle"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Le grand magasin de luxe Bloomingdale&#8217;s a d\u00e9voil\u00e9 une nouvelle exp\u00e9rience de magasinage virtuel pour la saison des f\u00eates, permettant aux visiteurs d&#8217;acheter diff\u00e9rentes marques dans le monde num\u00e9rique.<\/p>\n<p>D\u00e9velopp\u00e9 en collaboration avec le d\u00e9veloppeur de technologies de r\u00e9alit\u00e9 virtuelle (VR) Emperia, l&#8217;espace virtuel comprend des zones d\u00e9di\u00e9es \u00e0 Chanel, Ralph Lauren et Nespresso, ainsi que des zones exclusives pour la p\u00e9riode des f\u00eates, dont une salle de beaut\u00e9 et de spa &#8220;luxueuse&#8221;, une f\u00eate &#8211; Espace et exp\u00e9rience cadeau.<\/p>\n<p>Le magasin permettra \u00e0 chacune des marques participantes de transmettre leur propre identit\u00e9, les utilisateurs pouvant se d\u00e9placer entre les marques via un ascenseur virtuel \u00e0 l&#8217;int\u00e9rieur du magasin.<\/p>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/i9y4SFPcE2tNK7Chvj-t4wXdEP07Mv68PVOC-DNY9aw\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjIvMTEvMjEvYmxvb21pbmdkYWxlcy14LWVtcGVyaWExLXYxemIwODZjLTIwMjItMTEtMjEucG5n\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2022\/11\/Bloomingdales-lance-une-experience-dachat-multimarque-virtuelle.png\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><\/noscript><\/div><figcaption>L&#8217;exp\u00e9rience de magasinage virtuelle de Bloomingdale.  Image\u00a0: Emperia<\/figcaption><\/figure>\n<p>L&#8217;espace de Chanel pr\u00e9sente une ambiance lunaire, tandis que Ralph Lauren fait entrer les clients dans un espace en bois inspir\u00e9 d&#8217;un chalet de ski.<\/p>\n<p>Dans un communiqu\u00e9, Emperia a expliqu\u00e9 que les magasins virtuels seront &#8220;un \u00e9l\u00e9ment cl\u00e9&#8221; des efforts de commerce \u00e9lectronique et de marketing des marques pendant la saison des f\u00eates, car ils &#8220;sont une extension des magasins physiques des d\u00e9taillants et s&#8217;alignent sur leurs campagnes de vacances&#8221;.<\/p>\n<p>La soci\u00e9t\u00e9 a ajout\u00e9 que la technologie permet aux d\u00e9taillants de mesurer l&#8217;engagement des produits, la d\u00e9mographie et la demande de biens, entre autres, en temps r\u00e9el.<\/p>\n<p>&#8220;Emperia pense que l&#8217;exp\u00e9rience multimarque virtuelle sera le nouveau grand magasin du futur&#8221;, a d\u00e9clar\u00e9 Olga Dogadkina, PDG d&#8217;Emperia. &#8220;L&#8217;environnement virtuel offre des opportunit\u00e9s infinies pour la cr\u00e9ativit\u00e9, le design et l&#8217;engagement des utilisateurs, repoussant les limites de l&#8217;accessibilit\u00e9 et de la Raums physiques &#8211; un nouveau terrain de jeu technologique pour les d\u00e9taillants.&#8221;<\/p>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/RzSYK2km8iU5kVoFvK9CueBV705Aq_6th76ggteJH5E\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjIvMTEvMjEvYmxvb21pbmdkYWxlcy14LWVtcGVyaWEteC1ybDEtYnMzbzV4NWMtMjAyMi0xMS0yMS5qcGVn\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2022\/11\/Bloomingdales-lance-une-experience-dachat-multimarque-virtuelle.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2022\/11\/Bloomingdales-lance-une-experience-dachat-multimarque-virtuelle.jpeg\"  alt=\"mon ancien texte\" title=\"mon ancien texte\"\/><\/noscript><\/div><figcaption>Boutique virtuelle de Bloomingdale, zone Ralph Lauren.  Image\u00a0: Emperia<\/figcaption><\/figure>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/DI4NTlsAwxi4lKUunpQftP4noYelXLI89X38M9OPcVw\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjIvMTEvMjEvYmxvb21pbmdkYWxlcy14LWVtcGVyaWEyLWJpZDgzcHBzLTIwMjItMTEtMjEuanBlZw\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2022\/11\/1669214080_368_Bloomingdales-lance-une-experience-dachat-multimarque-virtuelle.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2022\/11\/1669214080_368_Bloomingdales-lance-une-experience-dachat-multimarque-virtuelle.jpeg\"  alt=\"mon ancien texte\" title=\"mon ancien texte\"\/><\/noscript><\/div><figcaption>Magasin virtuel de Bloomingdale.  Image\u00a0: Emperia<\/figcaption><\/figure>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/1l273ezosrw1kRNcoOl1SZkWKfw3YmN5mXLTV7--U90\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjIvMTEvMjEvYmxvb21pbmdkYWxlcy14LWVtcGVyaWEzLW02c2t3eDRlLTIwMjItMTEtMjEuanBlZw\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2022\/11\/1669214081_755_Bloomingdales-lance-une-experience-dachat-multimarque-virtuelle.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2022\/11\/1669214081_755_Bloomingdales-lance-une-experience-dachat-multimarque-virtuelle.jpeg\"  alt=\"mon ancien texte\" title=\"mon ancien texte\"\/><\/noscript><\/div><figcaption>Magasin virtuel de Bloomingdale.  Image\u00a0: Emperia<\/figcaption><\/figure>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/r.fashionunited.com\/Pz2kqCfTME_CHhgWwtJNc24eP4hmDnFE8V0KBAf0Tyg\/resize:fill:42:0:0\/gravity:ce\/quality:10\/aHR0cHM6Ly9mYXNoaW9udW5pdGVkLmNvbS9pbWcvdXBsb2FkLzIwMjIvMTEvMjEvYmxvb21pbmdkYWxlcy14LWVtcGVyaWEteC1uZXNwcmVzc28yLWZ2b3J2Z2ZvLTIwMjItMTEtMjEucG5n\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2022\/11\/1669214081_734_Bloomingdales-lance-une-experience-dachat-multimarque-virtuelle.png\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2022\/11\/1669214081_734_Bloomingdales-lance-une-experience-dachat-multimarque-virtuelle.png\"  alt=\"mon ancien texte\" title=\"mon ancien texte\"\/><\/noscript><\/div><figcaption>La boutique virtuelle de Bloomingdale, l&#8217;espace Nespresso.  Image\u00a0: Emperia.<\/figcaption><\/figure>\n<div class=\"article-promo--alt\">\n<header>Cela pourrait vous int\u00e9resser :<\/header>\n<\/div>\n<p><em>Cet article traduit et \u00e9dit\u00e9 a d\u00e9j\u00e0 \u00e9t\u00e9 publi\u00e9 sur FashionUnited.uk.<\/em><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/fashionunited.de\/nachrichten\/einzelhandel\/bloomingdale-s-fuehrt-virtuelles-multimarken-einkaufserlebnis-ein\/2022112349229\" rel=\"nofollow noopener\" target=\"_blank\">ttn-fr-12<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le grand magasin de luxe Bloomingdale&#8217;s a d\u00e9voil\u00e9 une nouvelle exp\u00e9rience de magasinage virtuel pour la saison des f\u00eates, permettant aux visiteurs d&#8217;acheter diff\u00e9rentes marques dans le monde num\u00e9rique. D\u00e9velopp\u00e9 en collaboration avec le d\u00e9veloppeur de technologies de r\u00e9alit\u00e9 virtuelle (VR) Emperia, l&#8217;espace virtuel comprend des zones d\u00e9di\u00e9es \u00e0 Chanel, Ralph Lauren et Nespresso, ainsi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":477491,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[126797,5443,8976,1647,31037,196,26780],"class_list":["post-477490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine","tag-bloomingdales","tag-dachat","tag-experience","tag-lance","tag-multimarque","tag-une","tag-virtuelle"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/477490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/comments?post=477490"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/477490\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media\/477491"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media?parent=477490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/categories?post=477490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/tags?post=477490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}