{"id":384437,"date":"2022-09-26T21:43:27","date_gmt":"2022-09-26T23:43:27","guid":{"rendered":"https:\/\/teknomers.com\/fr\/perwolle-presente-une-collection-dobjets-vintage-et-doccasion\/"},"modified":"2022-09-26T21:43:28","modified_gmt":"2022-09-26T23:43:28","slug":"perwolle-presente-une-collection-dobjets-vintage-et-doccasion","status":"publish","type":"post","link":"https:\/\/teknomers.com\/fr\/perwolle-presente-une-collection-dobjets-vintage-et-doccasion\/","title":{"rendered":"Perwolle pr\u00e9sente une collection d&#8217;objets vintage et d&#8217;occasion"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Dans le cadre de la Fashion Week About You de cette ann\u00e9e \u00e0 Milan, la marque Perwoll, qui appartient au groupe de biens de consommation Henkel, a pr\u00e9sent\u00e9 samedi 24 septembre sa premi\u00e8re collection capsule exclusive &#8220;Not New&#8221;.<\/p>\n<p>En collaboration avec la styliste Stefanie Schwaiger, une vingtaine de looks exclusifs, r\u00e9interpr\u00e9t\u00e9s exclusivement \u00e0 partir de v\u00eatements vintage et d&#8217;occasion, ont \u00e9t\u00e9 cr\u00e9\u00e9s.  &#8220;La collection &#8216;Not New&#8217; de cette ann\u00e9e prouve que certains v\u00eatements existants ont \u00e9galement leur place sur les podiums&#8221;, a d\u00e9clar\u00e9 Perwoll dans un communiqu\u00e9.<\/p>\n<p>La collection capsule fait partie de l&#8217;initiative #RethinkFashion de Perwoll, qui promeut un comportement plus durable en mati\u00e8re de v\u00eatements depuis 2018.  Pour la marque, cela signifie prendre soin des v\u00eatements pour qu&#8217;ils restent longtemps comme neufs.<\/p>\n<figure>\n<div class=\"image-container\"><\/div><figcaption>Image: Capsule &#8220;Not New&#8221; \u00e0 la Fashion Week About You \u00e0 Milan \/ Perwoll<\/figcaption><\/figure>\n<p>&#8220;Acheter consciemment la mode et la r\u00e9interpr\u00e9ter constamment montre \u00e0 quel point Perwoll incarne l&#8217;air du temps, surtout aujourd&#8217;hui.  L&#8217;id\u00e9e de #RethinkFashion est notre promesse de marque, qui distingue Perwoll depuis le tout d\u00e9but \u00bb, commente Maren Lahm, Directrice Marketing Allemagne &amp; Suisse chez Perwoll.<\/p>\n<p>La campagne a \u00e9galement \u00e9t\u00e9 d\u00e9velopp\u00e9e cette ann\u00e9e en collaboration avec l&#8217;agence de communication TBWA \u00e0 D\u00fcsseldorf et est soutenue par l&#8217;influenceuse Jana Heinisch et Tiktokerin LauraxLora, toutes deux engag\u00e9es dans une approche plus consciente de l&#8217;habillement et de l&#8217;upcycling.<\/p>\n<figure>\n<div class=\"image-container\"><img decoding=\"async\" src=\"https:\/\/teknomers.com\/fr\/wp-content\/uploads\/2022\/09\/1664235807_359_Perwolle-presente-une-collection-dobjets-vintage-et-doccasion.jpeg\" alt=\"Perwoll \u00e0 la semaine de la mode \u00c0 propos de vous\" title=\"Perwoll \u00e0 la semaine de la mode \u00c0 propos de vous\" \/><\/div><figcaption>Image : Collection capsule \u00ab Not New \u00bb \/ Perwoll<\/figcaption><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/fashionunited.de\/nachrichten\/mode\/perwoll-praesentiert-kollektion-aus-vintage-und-secondhandstuecken\/2022092648371\" rel=\"nofollow noopener\" target=\"_blank\">ttn-fr-12<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de la Fashion Week About You de cette ann\u00e9e \u00e0 Milan, la marque Perwoll, qui appartient au groupe de biens de consommation Henkel, a pr\u00e9sent\u00e9 samedi 24 septembre sa premi\u00e8re collection capsule exclusive &#8220;Not New&#8221;. En collaboration avec la styliste Stefanie Schwaiger, une vingtaine de looks exclusifs, r\u00e9interpr\u00e9t\u00e9s exclusivement \u00e0 partir de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":384438,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[1086,37816,4133,112102,1085,196,9061],"class_list":["post-384437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine","tag-collection","tag-dobjets","tag-doccasion","tag-perwolle","tag-presente","tag-une","tag-vintage"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/384437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/comments?post=384437"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/384437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media\/384438"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media?parent=384437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/categories?post=384437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/tags?post=384437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}