{"id":306260,"date":"2022-08-10T14:55:29","date_gmt":"2022-08-10T16:55:29","guid":{"rendered":"https:\/\/teknomers.com\/fr\/otto-group-manufactum-abandonne-le-catalogue-principal\/"},"modified":"2022-08-10T14:55:30","modified_gmt":"2022-08-10T16:55:30","slug":"otto-group-manufactum-abandonne-le-catalogue-principal","status":"publish","type":"post","link":"https:\/\/teknomers.com\/fr\/otto-group-manufactum-abandonne-le-catalogue-principal\/","title":{"rendered":"Otto Group : Manufactum abandonne le catalogue principal"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<figure><figcaption>Manufactum Hambourg Centre commercial Alstertal |  Photo: Manufacture<\/figcaption><\/figure>\n<p>Manufactum arr\u00eate son catalogue principal apr\u00e8s 34 ans.<\/p>\n<p>Le catalogue sera supprim\u00e9 cette ann\u00e9e, a annonc\u00e9 lundi le groupe Otto, auquel appartient le grand magasin.  En cause, la digitalisation et la r\u00e9orientation de la strat\u00e9gie de communication vers les nouveaux m\u00e9dias.<\/p>\n<p>\u00ab Dans toutes nos consid\u00e9rations, nous nous concentrons toujours sur nos clients et leurs besoins.  Au cours des trois \u00e0 quatre derni\u00e8res ann\u00e9es en particulier, il y a eu un changement clair ici \u00bb, a d\u00e9clar\u00e9 Kai Steffan, directeur g\u00e9n\u00e9ral de Manufactum.  \u00ab Manufactum vient de l&#8217;imprim\u00e9 et du texte et nous avons d\u00e9velopp\u00e9 notre propre signature au fil des d\u00e9cennies.  Il est maintenant important de rendre cela tangible dans les canaux num\u00e9riques.<\/p>\n<p>Cependant, le catalogue ne sera pas compl\u00e8tement supprim\u00e9 non plus.  Les clients peuvent continuer \u00e0 recevoir des catalogues d&#8217;assortiment une ou deux fois par an.<\/p>\n<p>Chez l&#8217;entreprise de vente par correspondance Otto, qui appartient \u00e9galement au groupe de distribution hambourgeois Otto Group, le catalogue \u00e9tait d\u00e9j\u00e0 interrompu pour la saison printemps\/\u00e9t\u00e9 2019.<\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/fashionunited.de\/nachrichten\/einzelhandel\/otto-group-manufactum-stellt-hauptkatalog-ein\/2022081047771\" rel=\"nofollow noopener\" target=\"_blank\">ttn-fr-12<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Manufactum Hambourg Centre commercial Alstertal | Photo: Manufacture Manufactum arr\u00eate son catalogue principal apr\u00e8s 34 ans. Le catalogue sera supprim\u00e9 cette ann\u00e9e, a annonc\u00e9 lundi le groupe Otto, auquel appartient le grand magasin. En cause, la digitalisation et la r\u00e9orientation de la strat\u00e9gie de communication vers les nouveaux m\u00e9dias. \u00ab Dans toutes nos consid\u00e9rations, nous [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":306261,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[2191,12364,4555,61344,12007,4717],"class_list":["post-306260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine","tag-abandonne","tag-catalogue","tag-group","tag-manufactum","tag-otto","tag-principal"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/306260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/comments?post=306260"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/306260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media\/306261"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media?parent=306260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/categories?post=306260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/tags?post=306260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}