{"id":302969,"date":"2022-08-08T20:25:23","date_gmt":"2022-08-08T22:25:23","guid":{"rendered":"https:\/\/teknomers.com\/fr\/axel-arigato-setend-a-la-chine-flagship-sur-tmall\/"},"modified":"2022-08-08T20:25:24","modified_gmt":"2022-08-08T22:25:24","slug":"axel-arigato-setend-a-la-chine-flagship-sur-tmall","status":"publish","type":"post","link":"https:\/\/teknomers.com\/fr\/axel-arigato-setend-a-la-chine-flagship-sur-tmall\/","title":{"rendered":"Axel Arigato s’\u00e9tend \u00e0 la Chine – Flagship sur Tmall"},"content":{"rendered":"


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La marque su\u00e9doise de chaussures Axel Arigato est entr\u00e9e sur le march\u00e9 chinois en lan\u00e7ant son tout premier produit phare de commerce \u00e9lectronique sur la plateforme Tmall, propri\u00e9t\u00e9 du g\u00e9ant chinois en ligne Alibaba.<\/p>\n

Cette d\u00e9cision vise \u00e0 \u00e9tendre le mod\u00e8le de vente directe au consommateur et l’approche centr\u00e9e sur le client tout en \u00e9tablissant une “conversation authentique” avec la communaut\u00e9 chinoise apr\u00e8s que la marque a connu une croissance positive au cours des deux derni\u00e8res ann\u00e9es.<\/p>\n

Pour c\u00e9l\u00e9brer le lancement, Axel Arigato a lanc\u00e9 une capsule chinoise exclusive pour la Saint-Valentin. La capsule est uniquement disponible sur Tmall et se compose de deux mod\u00e8les de baskets.<\/p>\n

Cet article traduit et \u00e9dit\u00e9 a d\u00e9j\u00e0 \u00e9t\u00e9 publi\u00e9 sur FashionUnited.uk.<\/em><\/p>\n<\/div>\n


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ttn-fr-12<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La marque su\u00e9doise de chaussures Axel Arigato est entr\u00e9e sur le march\u00e9 chinois en lan\u00e7ant son tout premier produit phare de commerce \u00e9lectronique sur la plateforme Tmall, propri\u00e9t\u00e9 du g\u00e9ant chinois en ligne Alibaba. Cette d\u00e9cision vise \u00e0 \u00e9tendre le mod\u00e8le de vente directe au consommateur et l’approche centr\u00e9e sur le client tout en \u00e9tablissant […]<\/p>\n","protected":false},"author":1,"featured_media":302970,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[88456,29033,109,3649,8176,60,48698],"class_list":["post-302969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine","tag-arigato","tag-axel","tag-chine","tag-flagship","tag-setend","tag-sur","tag-tmall"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/302969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/comments?post=302969"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/302969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media\/302970"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media?parent=302969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/categories?post=302969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/tags?post=302969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}