{"id":1009117,"date":"2023-11-09T12:40:50","date_gmt":"2023-11-09T14:40:50","guid":{"rendered":"https:\/\/teknomers.com\/fr\/motogp-des-chiffres-en-plein-essor-a-atteint-50-millions-de-followers-sur-les-reseaux-sociaux\/"},"modified":"2023-11-09T12:40:54","modified_gmt":"2023-11-09T14:40:54","slug":"motogp-des-chiffres-en-plein-essor-a-atteint-50-millions-de-followers-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/teknomers.com\/fr\/motogp-des-chiffres-en-plein-essor-a-atteint-50-millions-de-followers-sur-les-reseaux-sociaux\/","title":{"rendered":"MotoGP, des chiffres en plein essor !  A atteint 50 millions de followers sur les r\u00e9seaux sociaux"},"content":{"rendered":"\n<div>\n<p><h2 class=\"is-subtitle\">Le MotoGP continue d&#8217;\u00eatre tr\u00e8s populaire sur diverses plateformes sociales et num\u00e9riques, avec une augmentation de 25 % rien que l&#8217;ann\u00e9e derni\u00e8re.  C&#8217;est aussi gr\u00e2ce \u00e0 une s\u00e9rie d&#8217;initiatives visant \u00e0 montrer des facettes in\u00e9dites ou m\u00e9connues du paddock.<\/h2>\n<\/p>\n<div class=\"content not-selectable-js\">\n<p class=\"is-author\">Federico Mariani<\/p>\n<p>        <time class=\"article-date\" datetime=\"2023-11-09\" content=\"2023-11-09T15:32:32+01:00\">9 novembre &#8211; 15h32<span> -MILAN<\/span><\/time><\/p>\n<\/div>\n<div class=\"content \" id=\"m37311-37310-37312\">\n<p class=\"paragraph\" spellcheck=\"true\">Pour le <b>MotoGP <\/b>Le <b>2023 <\/b>C&#8217;est une ann\u00e9e de grands objectifs.  Sur la trace de <b>le Mans<\/b>dans<b> France<\/b>,<b> <\/b>ont \u00e9t\u00e9 atteints <b>1000 Grands Prix<\/b> dans l&#8217;histoire du MotoGP.  Mais sur les r\u00e9seaux sociaux, la croissance est all\u00e9e jusqu&#8217;\u00e0 atteindre<b> 50 millions <\/b>de fans, quelle que soit la plateforme, sociale ou num\u00e9rique.  Une somme consid\u00e9rable, obtenue gr\u00e2ce \u00e0 un <b>Augmentation de 25% apr\u00e8s douze mois<\/b>, alors que le cap des 40 millions avait \u00e9t\u00e9 franchi.  Des r\u00e9sultats obtenus gr\u00e2ce \u00e0 une strat\u00e9gie bien pr\u00e9cise, avec une forte augmentation du contenu live, des graphismes et des possibilit\u00e9s d&#8217;interactions.<\/p>\n<\/div>\n<p><!--@ REQUEST URI :  \/fe-includes\/2019\/SSI\/external-template\/gazzetta\/generic.shtml?env=prd&amp;device=desktop&amp;cmsType=xalok&amp;type=article&amp;path=\/service-includes\/2019\/SSI\/adv\/component\/bottom1\/default.shtml--><!--@GLOBAL CONFIG prd--><!--@ fe-include \/fe-includes\/2019\/SSI--><!--@ service-include \/service-includes\/2019\/SSI--><!--@ Type: article--><!--@ Device: desktop--><!--@ESI for [\/service-includes\/2019\/SSI\/adv\/component\/bottom1\/default.shtml] --><!--@ESI @querystring=[env=prd&amp;device=desktop&amp;cmsType=xalok&amp;type=article&amp;path=\/service-includes\/2019\/SSI\/adv\/component\/bottom1\/default.shtml]@ --><!--@ESI generic --><\/p>\n<div class=\"content content-paragraph \" id=\"m37354-37353-37355\">\n<h2 class=\"is-h5 is-inline is-uppercase is-mr-r-4 \" spellcheck=\"true\" id=\"m37454-37453-37455\">instruments<\/h2>\n<p>\u2014  <\/p>\n<p class=\"paragraph is-inline\" spellcheck=\"true\">En fait, de diverses mani\u00e8res, le MotoGP vise \u00e0 rapprocher toujours plus l&#8217;utilisateur de la r\u00e9alit\u00e9, en le faisant participer \u00e0 ce qui se passe.  Nous passons des d\u00e9fil\u00e9s pilotes \u00e0 des cha\u00eenes de diffusion proposant du contenu s\u00e9lectionn\u00e9 directement \u00e0 chaque adepte.  Par exemple, via WhatsApp, plus de quatre millions de fans re\u00e7oivent les actualit\u00e9s les plus importantes de la cha\u00eene MotoGP.  L&#8217;un des ma\u00eetres mots de cette tendance est la cr\u00e9ativit\u00e9 : les pilotes cr\u00e9ent eux-m\u00eames des photos ou des vid\u00e9os amusantes.  Discours similaire pour les fans, qui sur Snapchat et TikTok peuvent laisser libre cours \u00e0 leur imagination avec des filtres particuliers, lanc\u00e9s au cours des deux derni\u00e8res saisons.  La diffusion de formats comme Inside the Paddock, d\u00e9sormais \u00e9galement disponibles sur TikTok et Instagram, qui visent \u00e0 montrer les coulisses et les c\u00f4t\u00e9s moins connus des pilotes, se multiplie.<\/p>\n<\/div>\n<div class=\"content content-paragraph \" id=\"m37391-37390-37392\">\n<h2 class=\"is-h5 is-inline is-uppercase is-mr-r-4 \" spellcheck=\"true\" id=\"m37489-37488-37490\">d\u00e9butants<\/h2>\n<p>\u2014  <\/p>\n<p class=\"paragraph is-inline\" spellcheck=\"true\">L\u2019expansion de la base de fans du MotoGP est \u00e9galement due \u00e0 des initiatives particuli\u00e8res.  En effet, les personnes moins exp\u00e9riment\u00e9es, voire compl\u00e8tement novices, peuvent am\u00e9liorer leurs connaissances gr\u00e2ce \u00e0 diverses plateformes, comme YouTube, regorgeant de playlists sur diff\u00e9rents sujets.  Cela comprend des vid\u00e9os techniques, des explications, des courses historiques et des s\u00e9ries documentaires.  Bref, tout ce qui peut vous permettre d&#8217;entrer dans le monde du MotoGP, en profitant du spectacle offert.<\/p>\n<\/div>\n<div class=\"container-last-content-desktop\">\n<div class=\"content not-selectable-js\">\n<div class=\"bck-copyright\">\n<p class=\"is-copyright\">\u00a9 TOUS DROITS R\u00c9SERV\u00c9S<\/p>\n<\/div><\/div>\n<p>                                        <!--@ REQUEST URI :  \/fe-includes\/2019\/SSI\/external-template\/gazzetta\/generic.shtml?env=prd&amp;device=desktop&amp;cmsType=xalok&amp;type=article&amp;path=\/service-includes\/2019\/SSI\/taboola\/default.shtml--><!--@GLOBAL CONFIG prd--><!--@ fe-include \/fe-includes\/2019\/SSI--><!--@ service-include \/service-includes\/2019\/SSI--><!--@ Type: article--><!--@ Device: desktop--><!--@ESI for [\/service-includes\/2019\/SSI\/taboola\/default.shtml] --><!--@ESI @querystring=[env=prd&amp;device=desktop&amp;cmsType=xalok&amp;type=article&amp;path=\/service-includes\/2019\/SSI\/taboola\/default.shtml]@ --><!--@ESI generic --><br \/>\n                                        <!-- include virtual=\"$SERVICE_PATH\/taboola\/default.shtml\" --><\/p>\n<p>                                        <!--@ REQUEST URI :  \/fe-includes\/2019\/SSI\/external-template\/gazzetta\/generic.shtml?env=prd&amp;device=desktop&amp;cmsType=xalok&amp;type=article&amp;EXT_COMMENTS=xalok&amp;path=\/fe-includes\/2019\/SSI\/components\/comments\/list\/default.shtml--><!--@GLOBAL CONFIG prd--><!--@ fe-include \/fe-includes\/2019\/SSI--><!--@ service-include \/service-includes\/2019\/SSI--><!--@ Type: article--><!--@ Device: desktop--><!--@ESI for [\/fe-includes\/2019\/SSI\/components\/comments\/list\/default.shtml] --><!--@ESI @querystring=[env=prd&amp;device=desktop&amp;cmsType=xalok&amp;type=article&amp;EXT_COMMENTS=xalok&amp;path=\/fe-includes\/2019\/SSI\/components\/comments\/list\/default.shtml]@ --><!--@ESI generic --><br \/>\n                                        <!-- include virtual=\"$SSI_PATH\/components\/comments\/list\/default.shtml\" --><\/p><\/div>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.gazzetta.it\/Moto\/moto-GP\/09-11-2023\/motogp-50-milioni-di-follower-sui-social.shtml\" rel=\"nofollow noopener\" target=\"_blank\">ttn-fr-4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le MotoGP continue d&#8217;\u00eatre tr\u00e8s populaire sur diverses plateformes sociales et num\u00e9riques, avec une augmentation de 25 % rien que l&#8217;ann\u00e9e derni\u00e8re. C&#8217;est aussi gr\u00e2ce \u00e0 une s\u00e9rie d&#8217;initiatives visant \u00e0 montrer des facettes in\u00e9dites ou m\u00e9connues du paddock. Federico Mariani 9 novembre &#8211; 15h32 -MILAN Pour le MotoGP Le 2023 C&#8217;est une ann\u00e9e de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1009118,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[4281,379,133,32934,12054,65,1610,6736,7440,1769,1770,60],"class_list":["post-1009117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport","tag-atteint","tag-chiffres","tag-des","tag-essor","tag-followers","tag-les","tag-millions","tag-motogp","tag-plein","tag-reseaux","tag-sociaux","tag-sur"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/1009117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/comments?post=1009117"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/posts\/1009117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media\/1009118"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/media?parent=1009117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/categories?post=1009117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/fr\/wp-json\/wp\/v2\/tags?post=1009117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}