{"id":993813,"date":"2023-10-12T06:05:57","date_gmt":"2023-10-12T06:05:57","guid":{"rendered":"https:\/\/teknomers.com\/es\/seminario-web-descubra-como-entender-el-fin-de-la-segmentacion-por-audiencia-en-la-era-de-la-privacidad-y-la-ia\/"},"modified":"2023-10-12T06:06:01","modified_gmt":"2023-10-12T06:06:01","slug":"seminario-web-descubra-como-entender-el-fin-de-la-segmentacion-por-audiencia-en-la-era-de-la-privacidad-y-la-ia","status":"publish","type":"post","link":"https:\/\/teknomers.com\/es\/seminario-web-descubra-como-entender-el-fin-de-la-segmentacion-por-audiencia-en-la-era-de-la-privacidad-y-la-ia\/","title":{"rendered":"Seminario web: descubra c\u00f3mo entender el fin de la segmentaci\u00f3n por audiencia en la era de la privacidad y la IA"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Entre el RGPD y el fin de las cookies de terceros, el panorama de la publicidad digital est\u00e1 cambiando.  Cambios que reorganizan por completo las cartas de los actores del sector, que deben repensar sus m\u00e9todos de segmentaci\u00f3n de audiencia sin perder rendimiento.  Durante este seminario web, Lucas Riou Senior Media Consultant y Vincent Mazur, Digital Media Strategic Consultant, revelar\u00e1n las soluciones y opciones disponibles para usted.<\/p>\n<p>Al programa :<\/p>\n<ul>\n<li>Introducci\u00f3n y contexto: mercado, privacidad, predicci\u00f3n, etc.;<\/li>\n<li>Gesti\u00f3n de campa\u00f1as mediante se\u00f1ales: principio, funcionamiento y requisitos previos;<\/li>\n<li>Soluciones Pmax y Advantage+: aportaciones, estrategia de oferta, activos, pruebas A\/B y aprendizajes ilustrados a trav\u00e9s de casos de clientes.<\/li>\n<\/ul><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/siecledigital.fr\/webinars\/webinar-apprehender-fin-ciblages-audiences-ere-privacy-ia\/\" rel=\"nofollow noopener\" target=\"_blank\">ttn-es-4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entre el RGPD y el fin de las cookies de terceros, el panorama de la publicidad digital est\u00e1<\/p>\n","protected":false},"author":1,"featured_media":988806,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[4853,440,39123,6647,2603,1454,231,27836,33620,11322,3261],"class_list":["post-993813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-audiencia","tag-como","tag-descubra","tag-entender","tag-era","tag-fin","tag-por","tag-privacidad","tag-segmentacion","tag-seminario","tag-web"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/posts\/993813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/comments?post=993813"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/posts\/993813\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/media\/988806"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/media?parent=993813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/categories?post=993813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/tags?post=993813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}