{"id":974142,"date":"2023-09-28T12:21:30","date_gmt":"2023-09-28T12:21:30","guid":{"rendered":"https:\/\/teknomers.com\/es\/robert-de-niro-y-el-anuncio-de-uber-la-tormenta-mediatica-fue-agradable-para-the-sun-que-se-beneficia-de-los-clics-y-los-me-gusta\/"},"modified":"2023-09-28T12:21:34","modified_gmt":"2023-09-28T12:21:34","slug":"robert-de-niro-y-el-anuncio-de-uber-la-tormenta-mediatica-fue-agradable-para-the-sun-que-se-beneficia-de-los-clics-y-los-me-gusta","status":"publish","type":"post","link":"https:\/\/teknomers.com\/es\/robert-de-niro-y-el-anuncio-de-uber-la-tormenta-mediatica-fue-agradable-para-the-sun-que-se-beneficia-de-los-clics-y-los-me-gusta\/","title":{"rendered":"Robert De Niro y el anuncio de Uber: la tormenta medi\u00e1tica fue agradable para The Sun, que se beneficia de los clics y los me gusta"},"content":{"rendered":"\n<div id=\"\">\n<p class=\"artstyle__intro \" data-element-id=\"0978-b791-1c0e-4281-1a3b-7093-3745-61e0\">En la secci\u00f3n Im\u00e1genes, el cr\u00edtico de cine Floortje Smit analiza la cultura visual contempor\u00e1nea.\n  <\/p>\n<section class=\"artstyle__production artstyle__production--type-plus fu--type-plus artstyle__production--hide-author fu--hide-author artstyle__production--hide-time fu--hide-time artstyle__production--margin-bottom-s-s fu--margin-bottom-s-s artstyle__production--with-authors\" data-element-id=\"article-element-authors\"><span class=\"artstyle__production__authors\">Floortje Smit<\/span><time class=\"artstyle__production__datetime\" datetime=\"27 september 2023\"><span class=\"artstyle__production__date\">27 de septiembre de 2023<\/span><span class=\"artstyle__production__time\">14:03<\/span><\/time><span class=\"artstyle__production-decoration\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"184\" height=\"11\" viewbox=\"0 0 184 11\" fill=\"none\"><mask id=\"path-1-inside-1\" fill=\"white\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M86.9133 5.08154L81.8318 0L76.7745 5.05725H0V5.65725H76.7288L81.8318 10.7603L86.9133 5.67871L91.9949 10.7603L96.9948 5.76038L101.995 10.7603L107.098 5.65725H184V5.05725H107.052L101.995 0L96.9948 4.99988L91.9949 0L86.9133 5.08154Z\"\/><\/mask><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M86.9133 5.08154L81.8318 0L76.7745 5.05725H0V5.65725H76.7288L81.8318 10.7603L86.9133 5.67871L91.9949 10.7603L96.9948 5.76038L101.995 10.7603L107.098 5.65725H184V5.05725H107.052L101.995 0L96.9948 4.99988L91.9949 0L86.9133 5.08154Z\" fill=\"white\"\/><path d=\"M81.8318 0L82.2122 -0.380432L81.8318 -0.760863L81.4514 -0.380432L81.8318 0ZM86.9133 5.08154L86.5329 5.46197L86.9133 5.84241L87.2938 5.46197L86.9133 5.08154ZM76.7745 5.05725V5.59526H76.9974L77.155 5.43768L76.7745 5.05725ZM0 5.05725V4.51924H-0.538012V5.05725H0ZM0 5.65725H-0.538012V6.19526H0V5.65725ZM76.7288 5.65725L77.1092 5.27682L76.9516 5.11924H76.7288V5.65725ZM81.8318 10.7603L81.4514 11.1407L81.8318 11.5211L82.2122 11.1407L81.8318 10.7603ZM86.9133 5.67871L87.2938 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5.05725V5.65725H0.538012V5.05725H-0.538012ZM0 6.19526H76.7288V5.11924H0V6.19526ZM82.2122 10.3798L77.1092 5.27682L76.3484 6.03768L81.4514 11.1407L82.2122 10.3798ZM86.5329 5.29828L81.4514 10.3798L82.2122 11.1407L87.2938 6.05914L86.5329 5.29828ZM92.3753 10.3798L87.2938 5.29828L86.5329 6.05914L91.6144 11.1407L92.3753 10.3798ZM96.6143 5.37995L91.6144 10.3798L92.3753 11.1407L97.3752 6.14081L96.6143 5.37995ZM102.375 10.3798L97.3752 5.37995L96.6143 6.14081L101.614 11.1407L102.375 10.3798ZM106.717 5.27682L101.614 10.3798L102.375 11.1407L107.478 6.03768L106.717 5.27682ZM107.098 6.19526H184V5.11924H107.098V6.19526ZM184.538 5.65725V5.05725H183.462V5.65725H184.538ZM184 4.51924H107.052V5.59526H184V4.51924ZM101.614 0.380432L106.671 5.43768L107.432 4.67682L102.375 -0.380432L101.614 0.380432ZM97.3752 5.38031L102.375 0.380432L101.614 -0.380432L96.6143 4.61945L97.3752 5.38031ZM91.6144 0.380432L96.6143 5.38031L97.3752 4.61945L92.3753 -0.380432L91.6144 0.380432ZM87.2938 5.46197L92.3753 0.380432L91.6144 -0.380432L86.5329 4.70111L87.2938 5.46197Z\" fill=\"black\" mask=\"url(#path-1-inside-1)\"\/><\/svg><\/span><\/section>\n<p class=\"artstyle__paragraph artstyle__paragraph--drop-cap fu--drop-cap artstyle__paragraph--drop-cap-r fu--drop-cap-r\" data-element-id=\"0d9f-1570-1467-3076-320c-e6f7-a240-426e\">\n<p>      Robert De Niro asume una vez m\u00e1s el papel de Travis Bickle <i>Conductor de taxi<\/i> (1976).  No para una secuela, sino para un anuncio de Uber.  El peri\u00f3dico brit\u00e1nico <a rel=\"nofollow noopener\" href=\"https:\/\/www.the-sun.com\/entertainment\/9131001\/robert-de-niro-taxi-driver-uber-campaign-travis-bickle\/\" target=\"_blank\"><i>El sol<\/i><\/a>  inform\u00f3 que De Niro incluso estaba dispuesto a pagar &#8216;<a rel=\"nofollow noopener\" href=\"https:\/\/www.youtube.com\/watch?v=lQkpes3dgzg\" target=\"_blank\">Me est\u00e1s hablando<\/a>?&#8217;  decir.\n    <\/p>\n<p class=\"artstyle__paragraph \" data-element-id=\"9a2b-602c-ca24-8318-b59c-384e-e23f-222c\">\n<p>      Cualquiera que ame las pel\u00edculas se sorprender\u00e1 inmediatamente con este mensaje.  \u00bfNo hay nada sagrado para una estrella que lucha con sus obligaciones alimentarias?\n    <\/p>\n<p class=\"artstyle__paragraph \" data-element-id=\"e611-2908-5358-b742-0a4a-64a1-7df5-d367\">\n<p>      Puedes preguntarte m\u00e1s cosas.  \u00bfDepende de De Niro alcanzar el estatus ic\u00f3nico de <i>Conductor de taxi<\/i> \u00bfOrde\u00f1able comercialmente?  Legalmente est\u00e1 permitido, \u00bfpero moralmente hablando?  \u00bfBickle es de De Niro?  \u00bfY esa frase &#8216;\u00bfMe est\u00e1s hablando a m\u00ed?&#8217;?  Despu\u00e9s de todo, Paul Schrader lo escribi\u00f3.  Pero se podr\u00eda argumentar con la misma facilidad que fue De Niro quien hizo historia cinematogr\u00e1fica.  O el director Martin Scorsese.  El propio Schrader respondi\u00f3 <a rel=\"nofollow noopener\" href=\"https:\/\/www.facebook.com\/paul.schrader.900\/posts\/pfbid0vdrgHMx2ccf4ajBgUtLa12KzbkUJvMKxDVfZc4va9bxXF39f6kRRrZtVspEXaNg4l\" target=\"_blank\">Facebook<\/a>: &#8216;Realmente no tengo idea de por qu\u00e9 Bob har\u00eda esto.  Pero no lo he visto.  Con un poco de suerte, nunca lo ver\u00e9.\n    <\/p>\n<p class=\"artstyle__paragraph \" data-element-id=\"322c-192d-e214-e237-e983-1e9a-6ed8-9fe1\">\n<p>      Y Schrader tiene suerte.  es de hecho <a rel=\"nofollow noopener\" href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/robert-de-niro-uber-ads-taxi-driver-role-1235597857\/\" target=\"_blank\">no es verdad<\/a>.  S\u00ed, De Niro est\u00e1 haciendo un comercial, pero tanto Uber como el actor negaron oficialmente que est\u00e9 interpretando a Bickle dos d\u00edas despu\u00e9s de ese informe inicial.  Veamos ese primer art\u00edculo nuevamente.<i> El sol<\/i>.  &#8220;Una fuente&#8221; inform\u00f3 que De Niro &#8220;har\u00eda algunas l\u00edneas&#8221; como Travis Bickle.  No suena muy confiable y que \u00e9l diga &#8216;\u00bfMe est\u00e1s hablando a m\u00ed?&#8217;  Al parecer, el periodista del tabloide brit\u00e1nico hab\u00eda pensado en ello.\n    <\/p>\n<p class=\"artstyle__paragraph \" data-element-id=\"47db-f0fa-545b-8b87-8505-60e0-478d-162a\">\n<p>      Es un tipo de noticia popular en el mundo del cine: las &#8216;noticias Pavlov&#8217;, de esas que inmediatamente despiertan resistencias.  Se trata, por supuesto, de una subcategor\u00eda de clickbait: por muy completo que sea el mensaje original, gracias a las redes sociales la noticia se convierte en una bola de nieve, hasta que al cabo de unos d\u00edas nada resulta ser cierto.  Pero no se oye mucho sobre eso.\n    <\/p>\n<p class=\"artstyle__paragraph \" data-element-id=\"1952-b8be-4fc3-16f3-61de-0088-3844-0ee6\">\n<p>      Esta tormenta medi\u00e1tica fue agradable. <i>El sol<\/i>, que se beneficia de los clics y los me gusta.  Y para Uber, que s\u00f3lo tiene que contratar una estrella una vez y atraer la atenci\u00f3n mundial dos veces: ahora y m\u00e1s tarde, cuando salga el comercial.  Y tambi\u00e9n para todos aquellos cin\u00e9filos que quisieran demostrar p\u00fablicamente que est\u00e1n tan comprometidos con el arte del cine y, por tanto, moralmente superiores a De Niro.\n    <\/p>\n<p class=\"artstyle__paragraph \" data-element-id=\"67c6-88a8-307f-b3c2-62e3-eff1-4e35-a427\">\n<p>      Porque de eso se trata.  No importa si la noticia es cierta, ni importa si es noticia en absoluto.  Porque si fuera una noticia real, todos se habr\u00edan preocupado igual de corregirla.\n    <\/p>\n<aside class=\"artstyle__editorial-tips \" data-element-id=\"article-element-editorialtips\">\n<h3 class=\"editorial-tips__title\">Lea tambi\u00e9n<\/h3>\n<\/aside>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.volkskrant.nl\/films\/robert-de-niro-en-de-uber-reclame-het-mediastormpje-was-fijn-voor-the-sun-dat-baat-heeft-bij-clicks-en-likes~b9546016\/\" rel=\"nofollow noopener\" target=\"_blank\">ttn-es-21<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la secci\u00f3n Im\u00e1genes, el cr\u00edtico de cine Floortje Smit analiza la cultura visual contempor\u00e1nea. Floortje Smit27 de<\/p>\n","protected":false},"author":1,"featured_media":974143,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[13593,429,19731,22299,244,8771,36,58574,75845,18,6584,17533,358,9745],"class_list":["post-974142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura","tag-agradable","tag-anuncio","tag-beneficia","tag-clics","tag-fue","tag-gusta","tag-los","tag-mediatica","tag-niro","tag-para","tag-robert","tag-sun","tag-tormenta","tag-uber"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/posts\/974142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/comments?post=974142"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/posts\/974142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/media\/974143"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/media?parent=974142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/categories?post=974142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/tags?post=974142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}