{"id":815445,"date":"2023-06-20T23:20:37","date_gmt":"2023-06-20T23:20:37","guid":{"rendered":"https:\/\/teknomers.com\/es\/en-imagenes-mcm-marca-el-comienzo-de-una-nueva-era-en-la-semana-de-la-moda-masculina-de-milan\/"},"modified":"2023-06-20T23:20:41","modified_gmt":"2023-06-20T23:20:41","slug":"en-imagenes-mcm-marca-el-comienzo-de-una-nueva-era-en-la-semana-de-la-moda-masculina-de-milan","status":"publish","type":"post","link":"https:\/\/teknomers.com\/es\/en-imagenes-mcm-marca-el-comienzo-de-una-nueva-era-en-la-semana-de-la-moda-masculina-de-milan\/","title":{"rendered":"En im\u00e1genes: MCM marca el comienzo de una nueva era en la Semana de la Moda Masculina de Mil\u00e1n"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>La empresa de lujo alemana MCM, que anunci\u00f3 una nueva direcci\u00f3n estrat\u00e9gica la semana pasada y nombr\u00f3 a Tina Lutz y Katie Chung para liderar y desarrollar el dise\u00f1o global y la direcci\u00f3n creativa, ha presentado su primera colecci\u00f3n.  Esto est\u00e1 &#8220;adaptado a una nueva generaci\u00f3n de n\u00f3madas digitales de lujo&#8221;.<\/p>\n<p>MCM tiene una larga tradici\u00f3n nacida de un esp\u00edritu de innovaci\u00f3n y una actitud intransigente que defini\u00f3 a Munich en la d\u00e9cada de 1970 como una alternativa al lujo franc\u00e9s tradicional.  Para Primavera\/Verano 2024, la marca anuncia una &#8220;nueva era de sofisticaci\u00f3n que abraza el esp\u00edritu de la pasi\u00f3n por los viajes y la inclusi\u00f3n&#8221;.<\/p>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/fashionunited.com\/cdn-cgi\/image\/fit=cover,format=auto,gravity=center,quality=10,width=42\/https:\/\/fashionunited.com\/img\/upload\/2023\/06\/19\/mcm-ss24-mc-0271-r2-ejrfrv8l-2023-06-19.jpeg\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><\/noscript><\/div><figcaption>MCM Primavera\/Verano 2024. Imagen.  MCM<\/figcaption><\/figure>\n<p>Lanzada durante la Semana de la Moda de Mil\u00e1n, la colecci\u00f3n debut de Lutz y Chung, &#8216;Made for Movement&#8217;, adopta el esp\u00edritu iconoclasta de MCM y presenta accesorios reinventados para una mayor versatilidad y multifuncionalidad en una gama de materiales innovadores y poco convencionales.<\/p>\n<p>La colecci\u00f3n destaca los c\u00f3digos de dise\u00f1o de MCM, incluido el patr\u00f3n Visetos cl\u00e1sico de la marca deconstruido en sus motivos de laurel y diamantes, las letras de MCM y su combinaci\u00f3n de colores co\u00f1ac.  Cada uno de estos elementos ha evolucionado a trav\u00e9s de una interacci\u00f3n de tama\u00f1o y escala que se refleja en los patrones y elementos gr\u00e1ficos de toda la colecci\u00f3n.  El objetivo es introducir una nueva identidad visual que &#8220;haga alusi\u00f3n al pasado mientras mira hacia el futuro&#8221;.<\/p>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/fashionunited.com\/cdn-cgi\/image\/fit=cover,format=auto,gravity=center,quality=10,width=42\/https:\/\/fashionunited.com\/img\/upload\/2023\/06\/19\/mcm-ss24-mc-0392-r1-ho3246ot-2023-06-19.jpeg\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303233_678_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303233_678_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"  alt=\"mi viejo texto\" title=\"mi viejo texto\"\/><\/noscript><\/div><figcaption>MCM Primavera\/Verano 2024. Imagen.  MCM<\/figcaption><\/figure>\n<p>MCM tambi\u00e9n exhibi\u00f3 ropa lista para usar, enfoc\u00e1ndose en ropa deportiva urbana c\u00f3moda hecha de telas resistentes a las arrugas y listas para viajar, evitando la ropa de trabajo tradicional o la ropa casual.<\/p>\n<p>La nueva direcci\u00f3n comercial de MCM estar\u00e1 encabezada por Sabine Brunner, quien recientemente fue nombrada presidenta de MCM Global AG.  La marca de lujo quiere reposicionarse como una &#8220;marca de lujo digitalmente impulsada, inteligente y sostenible&#8221; con un enfoque en accesorios y pr\u00eat-\u00e0-porter.<\/p>\n<p><em>Esta publicaci\u00f3n traducida apareci\u00f3 anteriormente en FashionUnited.com.<\/em>\n<\/p>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/fashionunited.com\/cdn-cgi\/image\/fit=cover,format=auto,gravity=center,quality=10,width=42\/https:\/\/fashionunited.com\/img\/upload\/2023\/06\/19\/mcm-ss24-mc-0321-r1-4cnyow30-2023-06-19.jpeg\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303233_301_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303233_301_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"  alt=\"mi viejo texto\" title=\"mi viejo texto\"\/><\/noscript><\/div><figcaption>MCM Primavera\/Verano 2024. Imagen.  MCM<\/figcaption><\/figure>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/fashionunited.com\/cdn-cgi\/image\/fit=cover,format=auto,gravity=center,quality=10,width=42\/https:\/\/fashionunited.com\/img\/upload\/2023\/06\/19\/mcm-ss24-mc-0120-r1-gfl12yh2-2023-06-19.jpeg\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303233_694_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303233_694_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"  alt=\"mi viejo texto\" title=\"mi viejo texto\"\/><\/noscript><\/div><figcaption>MCM Primavera\/Verano 2024. Imagen.  MCM<\/figcaption><\/figure>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/fashionunited.com\/cdn-cgi\/image\/fit=cover,format=auto,gravity=center,quality=10,width=42\/https:\/\/fashionunited.com\/img\/upload\/2023\/06\/19\/mcm-ss24-mc-0195-r1-10p67w59-2023-06-19.jpeg\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303234_275_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303234_275_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"  alt=\"mi viejo texto\" title=\"mi viejo texto\"\/><\/noscript><\/div><figcaption>MCM Primavera\/Verano 2024. Imagen.  MCM<\/figcaption><\/figure>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/fashionunited.com\/cdn-cgi\/image\/fit=cover,format=auto,gravity=center,quality=10,width=42\/https:\/\/fashionunited.com\/img\/upload\/2023\/06\/19\/mcm-ss24-mc-0386-r1-d1m8i5aj-2023-06-19.jpeg\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303234_692_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303234_692_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"  alt=\"mi viejo texto\" title=\"mi viejo texto\"\/><\/noscript><\/div><figcaption>MCM Primavera\/Verano 2024. Imagen.  MCM<\/figcaption><\/figure>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/fashionunited.com\/cdn-cgi\/image\/fit=cover,format=auto,gravity=center,quality=10,width=42\/https:\/\/fashionunited.com\/img\/upload\/2023\/06\/19\/mcm-ss24-mc-0174-r1-6v50wp3e-2023-06-19.jpeg\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303234_644_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303234_644_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"  alt=\"mi viejo texto\" title=\"mi viejo texto\"\/><\/noscript><\/div><figcaption>MCM Primavera\/Verano 2024. Imagen.  MCM<\/figcaption><\/figure>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/fashionunited.com\/cdn-cgi\/image\/fit=cover,format=auto,gravity=center,quality=10,width=42\/https:\/\/fashionunited.com\/img\/upload\/2023\/06\/19\/mcm-ss24-mc-0460-r1-rzjcmggg-2023-06-19.jpeg\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303235_714_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303235_714_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"  alt=\"mi viejo texto\" title=\"mi viejo texto\"\/><\/noscript><\/div><figcaption>MCM Primavera\/Verano 2024. Imagen.  MCM<\/figcaption><\/figure>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/fashionunited.com\/cdn-cgi\/image\/fit=cover,format=auto,gravity=center,quality=10,width=42\/https:\/\/fashionunited.com\/img\/upload\/2023\/06\/19\/mcm-ss24-mc-0205-r3-2-jxwvc7rv-2023-06-19.jpeg\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303236_99_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303236_99_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"  alt=\"mi viejo texto\" title=\"mi viejo texto\"\/><\/noscript><\/div><figcaption>MCM Primavera\/Verano 2024. Imagen.  MCM<\/figcaption><\/figure>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/fashionunited.com\/cdn-cgi\/image\/fit=cover,format=auto,gravity=center,quality=10,width=42\/https:\/\/fashionunited.com\/img\/upload\/2023\/06\/19\/mcm-ss24-mc-0349-r1-i4bgrp5c-2023-06-19.jpeg\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303236_453_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303236_453_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"  alt=\"mi viejo texto\" title=\"mi viejo texto\"\/><\/noscript><\/div><figcaption>MCM Primavera\/Verano 2024. Imagen.  MCM<\/figcaption><\/figure>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/fashionunited.com\/cdn-cgi\/image\/fit=cover,format=auto,gravity=center,quality=10,width=42\/https:\/\/fashionunited.com\/img\/upload\/2023\/06\/19\/mcm-ss24-mc-0113-r1-w7ucdnob-2023-06-19.jpeg\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303237_367_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303237_367_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"  alt=\"mi viejo texto\" title=\"mi viejo texto\"\/><\/noscript><\/div><figcaption>MCM Primavera\/Verano 2024. Imagen.  MCM<\/figcaption><\/figure>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/fashionunited.com\/cdn-cgi\/image\/fit=cover,format=auto,gravity=center,quality=10,width=42\/https:\/\/fashionunited.com\/img\/upload\/2023\/06\/19\/mcm-ss24-mc-0483-r1-894og0ic-2023-06-19.jpeg\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303237_334_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303237_334_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"  alt=\"mi viejo texto\" title=\"mi viejo texto\"\/><\/noscript><\/div><figcaption>MCM Primavera\/Verano 2024. Imagen.  MCM<\/figcaption><\/figure>\n<figure>\n<div class=\"image-container\"><progressive-img placeholder=\"https:\/\/fashionunited.com\/cdn-cgi\/image\/fit=cover,format=auto,gravity=center,quality=10,width=42\/https:\/\/fashionunited.com\/img\/upload\/2023\/06\/19\/mcm-ss24-mc-0065-r1-7q8438r3-2023-06-19.jpeg\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303237_384_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"   alt=\"my alt text\" title=\"my alt text\" load-strategy=\"on-visible\"\/><noscript><img decoding=\"async\" src=\"https:\/\/teknomers.com\/es\/wp-content\/uploads\/2023\/06\/1687303237_384_En-imagenes-MCM-marca-el-comienzo-de-una-nueva-era.jpeg\"  alt=\"mi viejo texto\" title=\"mi viejo texto\"\/><\/noscript><\/div><figcaption>MCM Primavera\/Verano 2024. Imagen.  MCM<\/figcaption><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/fashionunited.de\/nachrichten\/mode\/in-bildern-mcm-laeutet-auf-der-mailaender-maennermodewoche-eine-neue-aera-ein\/2023061951913\" rel=\"nofollow noopener\" target=\"_blank\">ttn-es-12<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa de lujo alemana MCM, que anunci\u00f3 una nueva direcci\u00f3n estrat\u00e9gica la semana pasada y nombr\u00f3 a<\/p>\n","protected":false},"author":1,"featured_media":815446,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[3030,2603,1462,1529,8465,73025,797,2500,212,1246,158],"class_list":["post-815445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revista","tag-comienzo","tag-era","tag-imagenes","tag-marca","tag-masculina","tag-mcm","tag-milan","tag-moda","tag-nueva","tag-semana","tag-una"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/posts\/815445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/comments?post=815445"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/posts\/815445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/media\/815446"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/media?parent=815445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/categories?post=815445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/tags?post=815445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}