{"id":503155,"date":"2022-12-01T07:09:28","date_gmt":"2022-12-01T07:09:28","guid":{"rendered":"https:\/\/teknomers.com\/es\/estado-del-marketing-de-influencers-en-la-industria-de-la-belleza-en-el-ultimo-trimestre-de-2022\/"},"modified":"2022-12-01T07:09:31","modified_gmt":"2022-12-01T07:09:31","slug":"estado-del-marketing-de-influencers-en-la-industria-de-la-belleza-en-el-ultimo-trimestre-de-2022","status":"publish","type":"post","link":"https:\/\/teknomers.com\/es\/estado-del-marketing-de-influencers-en-la-industria-de-la-belleza-en-el-ultimo-trimestre-de-2022\/","title":{"rendered":"Estado del marketing de influencers en la industria de la belleza en el \u00faltimo trimestre de 2022"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<head><meta charset=\"UTF-8\"\/><br \/>\n<title>Estado del marketing de influencers en la industria de la belleza en el \u00faltimo trimestre de 2022<\/title><link rel=\"preload\" as=\"font\" href=\"https:\/\/siecledigital.fr\/wp-content\/themes\/shine\/fonts\/PTSerif_normal_400.woff2\" crossorigin=\"\"\/><link rel=\"preload\" as=\"font\" href=\"https:\/\/siecledigital.fr\/wp-content\/themes\/shine\/fonts\/PTSerif_normal_700.woff2\" crossorigin=\"\"\/><link rel=\"preload\" as=\"font\" href=\"https:\/\/siecledigital.fr\/wp-content\/themes\/shine\/fonts\/Roboto_normal_400.woff2\" crossorigin=\"\"\/><link rel=\"preload\" as=\"font\" href=\"https:\/\/siecledigital.fr\/wp-content\/themes\/shine\/fonts\/Roboto_normal_500.woff2\" crossorigin=\"\"\/>\n<link href=\"https:\/\/www.google-analytics.com\" rel=\"dns-prefetch\"\/>\n<link rel=\"preload\" as=\"font\" href=\"https:\/\/siecledigital.fr\/wp-content\/themes\/shine\/fonts\/PTSerif_normal_400.woff2\" type=\"font\/woff2\" crossorigin=\"anonymous\"\/>\n<link rel=\"preload\" as=\"font\" href=\"https:\/\/siecledigital.fr\/wp-content\/themes\/shine\/fonts\/PTSerif_normal_700.woff2\" type=\"font\/woff2\" crossorigin=\"anonymous\"\/>\n<link rel=\"preload\" as=\"font\" href=\"https:\/\/siecledigital.fr\/wp-content\/themes\/shine\/fonts\/Roboto_normal_400.woff2\" type=\"font\/woff2\" crossorigin=\"anonymous\"\/>\n<link rel=\"preload\" as=\"font\" href=\"https:\/\/siecledigital.fr\/wp-content\/themes\/shine\/fonts\/Roboto_normal_500.woff2\" type=\"font\/woff2\" crossorigin=\"anonymous\"\/>\n<link href=\"https:\/\/siecledigital.fr\/wp-content\/uploads\/2019\/10\/sd-app-icon.png\" rel=\"shortcut icon\"\/>\n<link href=\"https:\/\/siecledigital.fr\/wp-content\/uploads\/2019\/10\/sd-app-icon.png\" rel=\"apple-touch-icon\"\/>\n<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\"\/><br \/>\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\/><\/p>\n<p><meta name=\"robots\" content=\"index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1\"\/><\/p>\n<link rel=\"canonical\" href=\"https:\/\/siecledigital.fr\/livres-blancs\/etat-des-lieux-du-marketing-dinfluence-dans-le-secteur-de-la-beaute-au-dernier-trimestre-2022\/\"\/>\n<meta property=\"og:locale\" content=\"fr_FR\"\/><br \/>\n<meta property=\"og:type\" content=\"article\"\/><br \/>\n<meta property=\"og:title\" content=\"\u00c9tat des lieux du marketing d'influence dans le secteur de la beaut\u00e9 au dernier trimestre 2022\"\/><br \/>\n<meta property=\"og:description\" content=\"Comment les marques les plus performantes du secteur de la beaut\u00e9 r\u00e9ussissent en marketing d\u2019influence et cela malgr\u00e9 les inqui\u00e9tudes \u00e9conomiques mondiales du dernier trimestre 2022 ? Dans ce nouveau rapport de Traackr, vous verrez comment certaines marques et influenceurs ont confirm\u00e9 leurs excellentes performances, malgr\u00e9 le contexte \u00e9conomique mondial. Le tout, au travers de [\u2026]\"\/><br \/>\n<meta property=\"og:url\" content=\"https:\/\/siecledigital.fr\/livres-blancs\/etat-des-lieux-du-marketing-dinfluence-dans-le-secteur-de-la-beaute-au-dernier-trimestre-2022\/\"\/><br \/>\n<meta property=\"og:site_name\" content=\"Si\u00e8cle Digital\"\/><br \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/siecledigital\/\"\/><br \/>\n<meta property=\"article:modified_time\" content=\"2022-11-30T10:30:18+00:00\"\/><br \/>\n<meta property=\"og:image\" content=\"https:\/\/siecledigital.fr\/wp-content\/uploads\/2022\/11\/State-of-influence-beaute\u0301.png\"\/><br \/>\n<meta property=\"og:image:width\" content=\"1500\"\/><br \/>\n<meta property=\"og:image:height\" content=\"900\"\/><br \/>\n<meta property=\"og:image:type\" content=\"image\/png\"\/><br \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\"\/><br \/>\n<meta name=\"twitter:site\" content=\"@Siecledigital\"\/><br \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\"\/><br \/>\n<meta name=\"twitter:data1\" content=\"1 minute\"\/><\/p>\n<link rel=\"dns-prefetch\" href=\"https:\/\/cdn.jsdelivr.net\"\/>\n<link rel=\"dns-prefetch\" href=\"https:\/\/www.google.com\"\/>\n<link rel=\"dns-prefetch\" href=\"https:\/\/s.w.org\"\/>\n<link rel=\"dns-prefetch\" href=\"https:\/\/choices.consentframework.com\"\/>\n<link rel=\"dns-prefetch\" href=\"https:\/\/cache.consentframework.com\"\/>\n<link rel=\"dns-prefetch\" href=\"https:\/\/scripts.opti-digital.com\"\/>\n<link rel=\"dns-prefetch\" href=\"https:\/\/cdn.onesignal.com\"\/>\n<link rel=\"dns-prefetch\" href=\"https:\/\/siecledigital.fr\"\/>\n<link href=\"https:\/\/siecledigital.fr\" rel=\"preconnect\"\/>\n<link rel=\"alternate\" type=\"application\/rss+xml\" title=\"Si\u00e8cle Digital \u00bb Flux\" href=\"https:\/\/siecledigital.fr\/feed\/\"\/>\n<p><meta name=\"googlebot\" content=\"max-snippet:-1,max-image-preview:large,max-video-preview:-1\"\/> <meta name=\"onesignal\" content=\"wordpress-plugin\"\/><\/p>\n<p><meta name=\"apple-itunes-app\" content=\"app-id=1641737441\"\/>\n<link rel=\"icon\" href=\"https:\/\/siecledigital.fr\/wp-content\/uploads\/2019\/10\/sd-app-icon-150x150.png\" \/>\n<link rel=\"icon\" href=\"https:\/\/siecledigital.fr\/wp-content\/uploads\/2019\/10\/sd-app-icon.png\" \/>\n<link rel=\"apple-touch-icon\" href=\"https:\/\/siecledigital.fr\/wp-content\/uploads\/2019\/10\/sd-app-icon.png\"\/>\n<meta name=\"msapplication-TileImage\" content=\"https:\/\/siecledigital.fr\/wp-content\/uploads\/2019\/10\/sd-app-icon.png\"\/><br \/>\n<noscript\/><br \/>\n<\/head><br \/>\n<body class=\"livre-blanc-template-default single single-livre-blanc postid-296079 livre-blanc\" id=\"wp_automatic_ReadabilityBody\"><\/p>\n<p><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-KQWJ7D3\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript><\/p>\n<header>\n<div class=\"top-nav\">\n<\/div>\n<nav>\n<\/nav>\n<\/header>\n<div class=\"wrapper\">\n<div class=\"page-wrap lb-single\">\n<section class=\"intro full-back svg-back light-peach-back\">\n<div class=\"padding-block\">\n<p><strong>Libros blancos<\/strong> > <strong>Marketing<\/strong> > Estado del marketing de influencers en el sector de la belleza en el \u00faltimo trimestre de 2022<\/p>\n<p><span class=\"block lb-sub-title\">Traackr presenta el nuevo informe &#8220;State of Influence: Beauty Trends&#8221; que destaca las marcas de belleza de mayor rendimiento en contenido generado por influencers en Francia, EE. UU. y el Reino Unido en el tercer trimestre de 2022<\/span><\/p>\n<p>\n<span class=\"block\">Por <strong>Rastrear<\/strong><\/span><br \/>\n<span class=\"block\">Idioma franc\u00e9s<\/span>\n<\/p>\n<div class=\"grid-wrap full-grid lb-single-content\">\n<div class=\"col-6\">\n<p>\u00bfC\u00f3mo est\u00e1n teniendo \u00e9xito las marcas m\u00e1s exitosas en el sector de la belleza en el marketing de influencers a pesar de las preocupaciones econ\u00f3micas mundiales del \u00faltimo trimestre de 2022?<\/p>\n<p>En este nuevo informe de Traackr, ver\u00e1s c\u00f3mo algunas marcas e influencers han confirmado su excelente desempe\u00f1o, a pesar del contexto econ\u00f3mico mundial.  Todo esto a trav\u00e9s de datos y conocimientos sin precedentes.<\/p>\n<p>En este informe de marketing, tambi\u00e9n encontrar\u00e1 informaci\u00f3n como:<\/p>\n<ul>\n<li>\u00bfQu\u00e9 tipos de contenido de influencers est\u00e1n creciendo?<\/li>\n<li>\u00bfCu\u00e1les son las categor\u00edas de belleza con mejor desempe\u00f1o?<\/li>\n<li>\u00bfCu\u00e1les son las plataformas m\u00e1s populares para la reproducci\u00f3n de videos?<\/li>\n<li>Maybelline, Rare Beauty, L&#8217;Or\u00e9al Paris, GHD, Av\u00e8ne,&#8230; \u00bfQu\u00e9 estrategias est\u00e1n implementando las marcas l\u00edderes para crear programas de marketing de influencers cada vez m\u00e1s sofisticados e impactantes?<\/li>\n<li>Est\u00e9tica de \u201cchica limpia\u201d, u\u00f1as postizas, skinificaci\u00f3n del cuidado del cabello,&#8230; \u00bfCu\u00e1les son las tendencias de belleza, y su desempe\u00f1o en el cuarto trimestre de 2022, a tener en cuenta para 2023?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<section class=\"center book-section\">\n<h2>Los \u00faltimos libros blancos de &#8220;Marketing&#8221;<\/h2>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<footer class=\"dark-back\">\n<\/footer>\n<\/div>\n<p><\/body>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/siecledigital.fr\/livres-blancs\/etat-des-lieux-du-marketing-dinfluence-dans-le-secteur-de-la-beaute-au-dernier-trimestre-2022\/\" rel=\"nofollow noopener\" target=\"_blank\">ttn-es-4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estado del marketing de influencers en la industria de la belleza en el \u00faltimo trimestre de 2022 Libros<\/p>\n","protected":false},"author":1,"featured_media":503156,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3645,38,528,1343,22598,13556,1328,1327],"class_list":["post-503155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-belleza","tag-del","tag-estado","tag-industria","tag-influencers","tag-marketing","tag-trimestre","tag-ultimo"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/posts\/503155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/comments?post=503155"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/posts\/503155\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/media\/503156"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/media?parent=503155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/categories?post=503155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/es\/wp-json\/wp\/v2\/tags?post=503155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}