{"id":24988,"date":"2022-12-08T16:33:31","date_gmt":"2022-12-08T16:33:31","guid":{"rendered":"https:\/\/teknomers.com\/en\/when-the-hosts-cannot-lose-news-sport-sports-news-results-and-broadcasting-schedule\/"},"modified":"2022-12-08T16:33:31","modified_gmt":"2022-12-08T16:33:31","slug":"when-the-hosts-cannot-lose-news-sport-sports-news-results-and-broadcasting-schedule","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/when-the-hosts-cannot-lose-news-sport-sports-news-results-and-broadcasting-schedule\/","title":{"rendered":"When the hosts cannot lose – news Sport – Sports news, results and broadcasting schedule"},"content":{"rendered":"\n

The genius of sports washing is how little is needed before it works. When Richarlison finished off a lovely Brazil attack on Monday night, he ran to the bench with his teammates and danced with the coach, Tite. It was unity. It was art. It was Brazil at its best. In homes and bars around the world, it was almost impossible not to get carried away. DANCE: Even Brazil coach Tite danced with Richarlison in Monday’s match against South Korea. Photo: PAUL CHILDS \/ Reuters And in the stands in Doha there were probably local sheikhs with big smiles. If you only look at the sporting aspect, Richarlison played for Brazil. If you look at the sports washing, he also played for Qatar. Kidnapped Sports washing takes place via association. It’s like one of the oldest tricks in advertising, where positive emotions like love and friendship are connected to everything from cars to planers. Qatar has hijacked football to use it to distract the world from the regime’s many human rights abuses. Since the national team ended up last in their World Cup group with zero points, one might think that a large part of the hosts’ PR plan has failed. But sporting results are not a condition for the WC to be a success for Qatar as a country. Instead, it is about what kind of feelings the global audience is left with after the championship. Was the football good? Was the drama there? Did the stars deliver? Did we get an underdog to root for? Was it a good WC? The answer to that \u2013 fortunately, or unfortunately \u2013 has been a resounding yes. IN GOOD STRIKE: Lionel Messi (right) has scored three goals for Argentina so far in the World Cup. Here he celebrates scoring in the round of 16 against Australia. Photo: Thanassis Stavrakis \/ AP The world has been enchanted by Brazil’s best team in 20 years. On Monday, Kylian Mbapp\u00e9 lived up to the hype with two goals against Poland. On Tuesday, darlings Morocco beat Spain with guts and enthusiasm and passion. Then Portugal played big, with an extra dose of drama around Cristiano Ronaldo. None of the great stories have come to an end. Lionel Messi is chasing his first title. Ronaldo is fighting for his place in the team and in the history books. England and France are still included. All four quarter-finals whet the appetite. Such things are far more important to Qatar than their national team scoring points. In the world of sports washing, it’s okay for someone to score the nice goals, as long as it happens in Qatar. Storhetens stadium We have seen the value of WC hosting before. Mexico has reached the quarter-finals twice \u2013 in 1970 and 1986 \u2013 but few associate those years with Mexico’s players. BRAZILIAN LEGEND: Pel\u00e9 on golden chair. Photo: AP Instead, we think of Mexico because they were the hosts behind the greatest collective and the greatest individual performance in the history of the World Cup: Brazil in 1970 and Diego Maradona in 1986. From 1970 we have seen images of Pel\u00e9’s towering header and celebration in the final against Italy, plus Carlos Alberto knocking in 4\u20131 in the same match. Then Pel\u00e9 is carried on a golden chair. From 1986, we have seen Maradona’s solo goal, “Hand of God”, and the picture where he is lifted up with the trophy in hand. In that moment he is immortalized, on top of the world, as high in the sporting atmosphere as one can get. He stands on football’s Mount Everest. ARGENTINE LEGEND: Diego Maradona on a golden chair. Photo: Carlo Fumagalli \/ AP And in the background you can see the Estadio Azteca, the jewel in Mexico’s soccer crown, packed and magnificent. It was a historic victory for Argentina. But no one forgets that it happened in Mexico. The WC is Qatar So important is the host in the way we remember the WC, that championships are often shortened to the years and the country where they were played. In England, they talk nostalgically about “Italy 1990”. Brazil won “Mexico 1970”, Maradona wreaked havoc in “Mexico 1986”. This year, the world has seen great moments that will forever be linked to “Qatar 2022”. It is this place in our collective memory that has led Qatar to buy influence on Fifa’s corrupt executive committee and equip the country at a price tag of $200 billion. The World Cup is sports laundering on a level that even the acquisition of clubs cannot beat. Qatar’s neighbours, the United Arab Emirates, have had success as sports car washes with Manchester City. But if they win the Champions League, it will not happen in the Emirates. It will happen in Turkey. The tournament will belong to UEFA. It is sports washing in a more indirect way. In the WC, everything is connected to Qatar. It’s happening in Qatar. Qatar gets its logo shown before and after the broadcast, even in Norway, where the opposition to the World Cup is greatest. The billboards show the state airline, Qatar Airways. The World Cup is Qatar. Qatar has spent a fortune to keep Mbapp\u00e9 at Paris Saint-Germain, which they own. But during the World Cup, nobody thinks about who he plays for. Qatar gets so much out of Richarlison, who plays for Tottenham. He is one of Brazil’s most liberal and most politically active stars, with completely different values \u200b\u200bthan those Qatar stands for. But by scoring goals for Brazil, he also helps the hosts. SPONSORS: The Brazil players cheer together in front of the advertising banner of Qatar Airways. Photo: NELSON ALMEIDA \/ AFP This is one of the main arguments behind a boycott of the WC: It is impossible as a player to go there without contributing to the laundering of sport. If you play in Qatar, you also play for Qatar in a way. Worth the price When you add up the emotional value of all the goals, all the stars and all the celebrations, you can see why Qatar believes the World Cup is already a huge success. Cases are still being written that rightly criticize the regime for violations of human rights and lives that have been lost. But these come largely from the northern half of Europe. The world as a whole is hooked on the WC. The football is good. The fans are enjoying themselves. The TV images show happiness and togetherness. We have seen protests from teams and the press, but it is the games that will be remembered. The fact that Saudi Arabia wants the World Cup in 2030 tells us that they consider this tournament a triumph for Qatar. The price \u2013 the same whether measured in money, criticism or blood \u2013 is obviously worth it. That’s how effective VM is as a detergent. If parts of the world make fun of Qatar’s national team or criticize the regime, the hosts are probably fine with it. As long as no one forgets who was behind the party.
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The genius of sports washing is how little is needed before it works. When Richarlison finished off a lovely Brazil attack on Monday night, he ran to the bench with his teammates and danced with the coach, Tite. It was unity. It was art. It was Brazil at its best. In homes and bars around […]<\/p>\n","protected":false},"author":1,"featured_media":24989,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[4866,10298,439,16,23,25,21,22],"class_list":["post-24988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-broadcasting","tag-hosts","tag-lose","tag-news","tag-results","tag-schedule","tag-sport","tag-sports"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/24988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=24988"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/24988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/24989"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=24988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=24988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=24988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}