St\u00e9phane Richard, the new president of Olympique de Marseille (OM), is making waves with a significant announcement: the V\u00e9lodrome stadium will now be named CEPAC V\u00e9lodrome. This change comes after the club\u2019s previous sponsor, Orange, opted not to renew their naming rights contract worth \u20ac2.45 million per year.<\/p>\n
In a recent interview with Provence<\/em>, Richard highlighted the urgency of the naming transition. \u201cWe have known for six months that Orange would not renew its contract,\u201d he stated. With an agency’s assistance, the club evaluated various candidates before decisively choosing CEPAC (Caisse d’\u00c9pargne Provence Alpes Corse) as its new partner. Richard expressed a strong belief in this collaboration, saying, \u201cThere was a real common desire to succeed. This partnership has real meaning, real logic.\u201d<\/p>\n CEPAC has been connected with OM for 40 years, making them a fitting choice for this new chapter. Christine Fabresse, president of CEPAC’s board of directors, emphasized the significance of this relationship: \u201cThis year, we are celebrating our forty years of partnership with OM. Today, we are experiencing a new stage because everything else has been built before.\u201d Her remarks reflect the organization’s commitment to the club through ups and downs, reinforcing CEPAC as a foundational element of OM’s structure.<\/p>\n The new seven-year contract officially begins on July 2, 2026, and includes a renewable clause. Reports suggest that the financial terms are more favorable than those under Orange, a notable achievement given the current economic landscape. Richard articulated the strategic implications: \u201cOM is going through a somewhat difficult period…but despite the challenges, we have loyal and committed partners.\u201d<\/p>\n The announcement is more than just a name change; it symbolizes the dawn of a new era for OM. Under Richard\u2019s leadership, alongside a new sporting director and potential new coaching staff, OM aims for financial stability after years of losses. This new collaboration with CEPAC marks a foundational step in the club’s long-term reconstruction efforts.<\/p>\n In acknowledgment of this historic partnership, OM\u2019s official Twitter account stated, \u201cDuring all these years of vibrating together, the CEPAC Savings Bank was there. And for the next few years, she will be there.\u201d This sentiment captures the essence of continuity and commitment that CEPAC intends to uphold.<\/p>\n As fans and stakeholders adjust to the CEPAC V\u00e9lodrome, this naming update is a fresh start for both the team and its long-time supporters. With the new branding come hopes for revitalization and a commitment to facing challenges head-on.<\/p>\n In conclusion, the transition to CEPAC V\u00e9lodrome signifies a renewed commitment to support and stability, vital for overcoming present challenges and fostering a brighter future for Olympique de Marseille. The future looks promising, and the foundations appear solid as the team embarks on this exciting journey.<\/p>\nA Long-Standing Partnership<\/h3>\n
A Strategic Move for Financial Stability<\/h3>\n
Resilience and Renewal<\/h3>\n
Looking Forward<\/h3>\n