{"id":225524,"date":"2026-05-21T07:21:50","date_gmt":"2026-05-21T07:21:50","guid":{"rendered":"https:\/\/teknomers.com\/en\/des-2026-join-us-in-malaga-from-june-9-to-11-for-the-largest-b2b-event-focused-on-ai-and-technology\/"},"modified":"2026-05-21T07:21:51","modified_gmt":"2026-05-21T07:21:51","slug":"des-2026-join-us-in-malaga-from-june-9-to-11-for-the-largest-b2b-event-focused-on-ai-and-technology","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/des-2026-join-us-in-malaga-from-june-9-to-11-for-the-largest-b2b-event-focused-on-ai-and-technology\/","title":{"rendered":"DES 2026: Join Us in Malaga from June 9 to 11 for the Largest B2B Event Focused on AI and Technology"},"content":{"rendered":"\n
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There are just three weeks left until the tenth edition of the Digital Enterprise Show (DES)<\/a>, set to take place from June 9-11. This year, M\u00e1laga once again plays host to one of the most significant events in Europe focused on digital transformation, artificial intelligence (AI), and exponential technologies. For the fifth consecutive year, Xataka is proud to be the Media Partner<\/strong> of this monumental event.<\/p>\n

B2B Focus of DES 2026<\/h2>\n

The DES is predominantly a B2B event tailored for the business, institutional, and executive sectors. Over the course of three days at the M\u00e1laga Trade Fair and Congress Center (FYCMA), the city will transform into the heart of European technology, attracting thousands of managers, specialists, and professionals from various fields.<\/p>\n

Incredible Attendance and Exhibitions<\/h2>\n

With an anticipated turnout exceeding 15,000 attendees, the event promises to showcase the innovations of over 400 firms and introduces more than 700 cutting-edge innovations, many revolving around artificial intelligence. The 2026 edition is especially noteworthy as it signals the first decade since DES was founded. As a celebration of this milestone, the organizers have revamped the event structure into a completely new format called ‘DES Universe’<\/strong>. This reimagined approach will categorize the fair into seven thematic ecosystems, covering topics ranging from Cloud<\/em> technology to the Digital Marketing Planet<\/em>.<\/p>\n

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Special Themes: AI and Cyber Defense<\/h2>\n

The 2026 edition will shine a spotlight on two critical areas: the advancement of agentic AI and cyber defense. The agenda will delve into the practical integration of AI in daily life, quantum computing, work automation, as well as civil and military security advancements, including drone technology.<\/p>\n

Among the distinguished speakers gracing the stage are Randi Zuckerberg (creator of Facebook Live and CEO of Zuckerberg Media), Yongdong Wang (Corporate Vice President of Microsoft), and Beatriz Navarro (CMO of Renault). Experts like Carme Artigas (co-president of the UN AI Consultative Body) and Javier Porras Casta\u00f1o (Chief Artificial Intelligence Officer of Unicaja) will also be featured. Xataka will host a round table discussion on June 9 at 5:20 p.m., which will be a vital part of the agenda.<\/p>\n

How to Participate in DES 2026<\/h2>\n
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Access to the event and the exhibition area is easily managed through the official website. Ticket pricing varies based on professional profiles and the events attendees wish to engage in during June 9, 10, and 11:<\/p>\n