{"id":218755,"date":"2026-04-21T03:42:33","date_gmt":"2026-04-21T03:42:33","guid":{"rendered":"https:\/\/teknomers.com\/en\/with-the-recent-increase-the-netflix-ad-supported-plan-now-costs-more-than-watching-the-platform-without-ads-two-years-ago\/"},"modified":"2026-04-21T03:42:34","modified_gmt":"2026-04-21T03:42:34","slug":"with-the-recent-increase-the-netflix-ad-supported-plan-now-costs-more-than-watching-the-platform-without-ads-two-years-ago","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/with-the-recent-increase-the-netflix-ad-supported-plan-now-costs-more-than-watching-the-platform-without-ads-two-years-ago\/","title":{"rendered":"With the Recent Increase, the Netflix Ad-Supported Plan Now Costs More Than Watching the Platform Without Ads Two Years Ago"},"content":{"rendered":"\n<h2>Netflix Price Increases: A Growing Trend in Spain<\/h2>\n<div>\n<p>Netflix has recently announced a new price increase in Spain, marking yet another shift in its subscription model. When the platform introduced the ad-supported plan in 2022, it was marketed as a budget-friendly option for viewers unwilling to pay full price. However, just a few years later, as pointed out by <a rel=\"noopener, noreferrer nofollow\" href=\"https:\/\/x.com\/antonello\/status\/2045834404153410022\">Antonio Ortiz on X<\/a>, this plan now costs more than the former basic ad-free subscription that was phased out in 2023.<\/p>\n<h3>The New Pricing Structure<\/h3>\n<p>The consequences of this latest increase affect all three Netflix subscription tiers in Spain:<\/p>\n<ul>\n<li><strong>Standard Plan with Ads:<\/strong> Increased from \u20ac6.99 to \u20ac8.99 per month, reflecting a \u20ac2 hike or nearly 29%.<\/li>\n<li><strong>Standard Plan without Ads:<\/strong> Risen from \u20ac13.99 to \u20ac14.99.<\/li>\n<li><strong>Premium Plan:<\/strong> New price of \u20ac21.99, up from \u20ac19.99, crossing the \u20ac20 milestone for the first time.<\/li>\n<\/ul>\n<p>These new prices take effect immediately for new users and will apply to existing subscribers in their next billing cycle. This marks the second price increase in less than two years, following a similar adjustment in October 2024.<\/p>\n<h3>A Decade of Rising Costs<\/h3>\n<p>Netflix launched in Spain in October 2015, and its pricing trajectory has shown an unbroken pattern of hikes. Key increases occurred in:<\/p>\n<ul>\n<li>2017: Standard plan up by \u20ac1 and the Premium plan by \u20ac2.<\/li>\n<li>2019 and 2021: Similar increases replicated the trend.<\/li>\n<li>2022: Ad-supported plan introduced at \u20ac5.49, later raised to \u20ac6.99 and now \u20ac8.99.<\/li>\n<\/ul>\n<p>The Premium plan has seen a staggering rise, practically doubling in price from \u20ac11.99 in 2017 to its current \u20ac21.99.<\/p>\n<h3>The Paradox of Cheaper Options<\/h3>\n<p>Upon its debut, the ad-supported plan was marketed as an affordable alternative, starting at \u20ac5.49 per month. It has since ballooned to \u20ac8.99, reflecting a cumulative increase of about 64%. Ironically, this plan now exceeds the cost of the previously offered ad-free Basic plan, which was eliminated for good last year. Today, consumers looking for the lowest subscription fee on Netflix not only have to tolerate ads but also pay more than they would have just two years ago for an ad-free experience.<\/p>\n<h3>Justification for Price Increases<\/h3>\n<p>Netflix often defends these price hikes as essential for financing content creation. The company plans to invest approximately $20 billion in content by 2026, an increase from the prior year. This strategy is evident, considering that Netflix currently has over 325 million global subscribers, and historical data shows that past price adjustments did not significantly impact user retention. Currently, the ad-supported plan draws over 190 million monthly active users, contributing to 55% of new subscriptions in markets where this option is available.<\/p>\n<h3>Regulatory Challenges Ahead?<\/h3>\n<p>Recently, a court ruling in Italy may reshape Netflix&#8217;s pricing strategies across Europe. The court found previous price hikes between 2017 and 2024 illegal, potentially leading to significant reimbursements for affected subscribers. Netflix plans to appeal, but the outcome could open doors for similar legal challenges in other countries, including Spain, where a complaint has already been filed regarding unilateral price increases.<\/p>\n<p>The future of Netflix\u2019s pricing model is indeed uncertain, especially with increasing scrutiny from regulators. As the platform continues to evolve, subscribers will be watching closely to see how these changes will affect their streaming experience.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/teknomers.com\/category\/general\/\" rel=\"dofollow\">General News &#8211; 2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix Price Increases: A Growing Trend in Spain Netflix has recently announced a new price increase in Spain, marking yet another shift in its subscription model. When the platform introduced the ad-supported plan in 2022, it was marketed as a budget-friendly option for viewers unwilling to pay full price. However, just a few years later, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":218756,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36399],"tags":[19909,25182,6229,1752,4783,1482,1690,9607,45],"class_list":["post-218755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ads","tag-adsupported","tag-costs","tag-increase","tag-netflix","tag-plan","tag-platform","tag-watching","tag-years"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/218755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=218755"}],"version-history":[{"count":1,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/218755\/revisions"}],"predecessor-version":[{"id":218757,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/218755\/revisions\/218757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/218756"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=218755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=218755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=218755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}