{"id":217969,"date":"2026-04-17T20:33:45","date_gmt":"2026-04-17T20:33:45","guid":{"rendered":"https:\/\/teknomers.com\/en\/jony-ives-design-clarifies-his-stance-on-screens\/"},"modified":"2026-04-17T20:33:47","modified_gmt":"2026-04-17T20:33:47","slug":"jony-ives-design-clarifies-his-stance-on-screens","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/jony-ives-design-clarifies-his-stance-on-screens\/","title":{"rendered":"Jony Ive’s Design Clarifies His Stance on Screens"},"content":{"rendered":"\n
\n

\u201cA large touch screen doesn’t work in a car<\/strong>. That is unquestionable.\u201d This blunt statement from Jony Ive, the former design chief of Apple, reflects a significant shift in automotive design philosophy. In a recent interview with Top Gear<\/a>, Ive shared his insights while working on the interior design of Ferrari’s Luce, the company’s first production electric vehicle. His perspective not only challenges existing automotive norms but also signifies a broader conversation about user interaction and experience within cars.<\/p>\n

Redefining the Driving Experience<\/strong><\/h2>\n

Following preliminary reveals earlier this year, Ferrari showcased the interior of the Luce in a recent video, allowing viewers to garner a deeper understanding of their design intentions. Initial impressions highlighted an unconventional cabin layout, but the new presentation emphasized the intended relationship between driver and vehicle. This design aims to foster a more engaging and tactile experience, moving away from the trend of dominating touch screens that have prevailed in modern cars.<\/p>\n

The Luce: A Shift from Screen-Centric Design<\/strong><\/h2>\n

The interior of the Ferrari Luce is an embodiment of Jony Ive’s vision of integrating physical interaction<\/strong> into the driving experience. While a central screen is present, it does not overshadow the dashboard or serve as the focal point of the interior. Instead, it is complemented by traditional physical controls<\/strong> for various functionalities. Moreover, a digital display behind the steering wheel features three configurable dials, enhancing the driver’s ability to interact with the vehicle seamlessly.<\/p>\n

Ive\u2019s criticism of large touch screens as \u201ceasy\u201d and \u201clazy\u201d reinforces the rationale behind Ferrari\u2019s design direction. The Luce seeks to prioritize driver engagement and usability over superficial elegance. This approach diverges sharply from the industry\u2019s trend, which has been to create fewer buttons and greater screen surfaces, a philosophy heavily influenced by Tesla’s success.<\/p>\n

Exploring Uncharted Territory<\/strong><\/h2>\n

This movement toward more intuitive, hands-on interaction marks Ferrari’s bold step into a new era of electric vehicles. While many manufacturers continue to adopt a minimalist, screen-centric strategy, Ferrari opts for a different direction<\/strong>, aiming to enrich the sensory experience of driving. This decision is particularly noteworthy given the recent rise of electric cars, indicating Ferrari’s commitment to preserving the emotional and tactile connection between the vehicle and the driver.<\/p>\n

Looking Ahead<\/strong><\/h2>\n

As Ferrari prepares for the official launch of the Luce, touted to feature a robust 122 kWh battery, an 880-volt system, and a remarkable 0 to 100 km\/h acceleration in just 2.5 seconds, the anticipation grows. However, the design of the vehicle, especially its exterior, remains a closely guarded secret until its unveiling on May 25 in Maranello.<\/p>\n

The real question remains: Will Ferrari\u2019s philosophy of emphasizing physical interaction translate successfully in practice? The Luce is not merely a new electric vehicle; it represents a cultural shift in how automotive design could evolve, moving away from total screens toward a more connected and engaging driving environment. This significant pivot could set a precedent for future vehicles as they navigate the delicate balance between technology and user experience.<\/p>\n<\/div>\n


\n
General News – 2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cA large touch screen doesn’t work in a car. That is unquestionable.\u201d This blunt statement from Jony Ive, the former design chief of Apple, reflects a significant shift in automotive design philosophy. In a recent interview with Top Gear, Ive shared his insights while working on the interior design of Ferrari’s Luce, the company’s first […]<\/p>\n","protected":false},"author":1,"featured_media":217970,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36399],"tags":[3383,20592,35782,35924,17591,25820],"class_list":["post-217969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-clarifies","tag-design","tag-ives","tag-jony","tag-screens","tag-stance"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/217969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=217969"}],"version-history":[{"count":1,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/217969\/revisions"}],"predecessor-version":[{"id":217971,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/217969\/revisions\/217971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/217970"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=217969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=217969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=217969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}