{"id":210578,"date":"2026-03-17T22:31:49","date_gmt":"2026-03-17T22:31:49","guid":{"rendered":"https:\/\/teknomers.com\/en\/since-2019-spanish-movie-theaters-havent-seen-this-much-attendance-in-a-single-weekend-the-person-behind-it-is-torrente\/"},"modified":"2026-03-17T22:31:50","modified_gmt":"2026-03-17T22:31:50","slug":"since-2019-spanish-movie-theaters-havent-seen-this-much-attendance-in-a-single-weekend-the-person-behind-it-is-torrente","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/since-2019-spanish-movie-theaters-havent-seen-this-much-attendance-in-a-single-weekend-the-person-behind-it-is-torrente\/","title":{"rendered":"Since 2019, Spanish Movie Theaters Haven’t Seen This Much Attendance in a Single Weekend: The Person Behind It Is Torrente"},"content":{"rendered":"\n
\n

## Torrente Presidente: A Cinematic Phenomenon in Spain<\/p>\n

‘Torrente Presidente’ made waves when it premiered on March 13, debuting without typical promotional strategies. With no trailer, press screenings, and just a minimalist black poster, the film surprised audiences by grossing nearly 7 million euros within its first 72 hours. This remarkable figure represents the most robust attendance in Spanish movie theaters since 2019\u2014the pre-pandemic era. <\/p>\n

### The Numbers Behind the Success<\/p>\n

The film premiered on an impressive 1,077 screens, attracting significant advance ticket sales: 150,000 tickets sold ahead of time. On its opening Friday alone, it amassed 2.4 million euros, drawing 300,000 viewers. By the weekend’s close, ‘Torrente Presidente’ generated 6.94 million euros, accounting for 70% of the national box office. This achievement positions it as the fourth-best premiere in Spanish cinema history, trailing behind hits like ‘The Impossible’ and previous ‘Torrente’ entries. What’s more, no Spanish film has achieved such financial success on opening day since at least 2015.<\/p>\n

### A Bold Marketing Strategy<\/p>\n

Santiago Segura, the film’s director and lead actor, chose an unconventional marketing route. By forgoing trailers and press previews, he relied solely on social media to announce the film’s release, aiming to give loyal fans of the franchise the first viewing experience. This decision was particularly surprising given Segura’s historically active role in film promotion; he is often seen publicly wearing merchandise related to his projects. Following the film’s release, he began to engage more with the media, appearing on popular programs and granting interviews.<\/p>\n

### The Allure of Cameos<\/p>\n

While ‘Torrente’ films are not known for intricate plots or dramatic twists, they are famed for their celebrity cameos. ‘Torrente Presidente’ is no exception, boasting an impressive lineup of guest stars. Segura kept the cameos tightly under wraps, adding an element of surprise for the audience. Reports suggest that this secrecy was a key component of the film’s marketing strategy. The anticipation surrounding these appearances likely played a significant role in drawing viewers to theaters.<\/p>\n

### Looking Ahead: What\u2019s Next for Torrente?<\/p>\n

As word of mouth is paramount for sustaining box office momentum, Segura has announced plans to adopt more traditional promotional methods in the film\u2019s second week. This includes trailers, posters, and press screenings, aiming to keep the audience engaged. The film’s immediate goal is to surpass the 22.1 million euros achieved by ‘Torrente 2,’ the highest grossing installment of the series. If the trend continues, ‘Torrente Presidente’ could exceed the 14 million euros collected by the franchise’s middle entries, further solidifying its success.<\/p>\n

### Conclusion<\/p>\n

In a landscape where many films struggle for attention, ‘Torrente Presidente’ stands out as a phenomenon, not just for its impressive box office numbers but also for its innovative marketing strategy and entertainment value. As the film continues to attract audiences, it will be fascinating to see how far it can go in the competitive world of Spanish cinema.<\/p>\n<\/div>\n


\n
General News – 2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

## Torrente Presidente: A Cinematic Phenomenon in Spain ‘Torrente Presidente’ made waves when it premiered on March 13, debuting without typical promotional strategies. With no trailer, press screenings, and just a minimalist black poster, the film surprised audiences by grossing nearly 7 million euros within its first 72 hours. This remarkable figure represents the most […]<\/p>\n","protected":false},"author":1,"featured_media":210579,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36399],"tags":[7613,10950,22889,526,6305,11993,27079,49963,681],"class_list":["post-210578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-attendance","tag-havent","tag-movie","tag-person","tag-single","tag-spanish","tag-theaters","tag-torrente","tag-weekend"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/210578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=210578"}],"version-history":[{"count":1,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/210578\/revisions"}],"predecessor-version":[{"id":210580,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/210578\/revisions\/210580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/210579"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=210578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=210578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=210578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}