{"id":205753,"date":"2026-02-25T09:11:58","date_gmt":"2026-02-25T09:11:58","guid":{"rendered":"https:\/\/teknomers.com\/en\/they-are-your-weapon-in-the-final-mile-war\/"},"modified":"2026-02-25T09:12:00","modified_gmt":"2026-02-25T09:12:00","slug":"they-are-your-weapon-in-the-final-mile-war","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/they-are-your-weapon-in-the-final-mile-war\/","title":{"rendered":"They Are Your Weapon in the Final Mile War"},"content":{"rendered":"\n<div>\n<h2>The Growing Impact of Supercor Stop&#038;Go in Spain<\/h2>\n<p>In 2017, <a rel=\"noopener, noreferrer nofollow\" href=\"https:\/\/www.expansion.com\/empresas\/distribucion\/2017\/07\/24\/5975d54722601deb6a8b462c.html\" target=\"_blank\">Supercor Stop&#038;Go<\/a> was launched with the aim of building the largest network of convenience stores in Spain. Fast forward to 2023, and their ambitious target is well within reach, with nearly 800 stores operational. This growth underscores their commitment to enhancing accessibility and convenience for customers across the nation.<\/p>\n<h3>Aiming for 1,000 Stores by 2028<\/h3>\n<p>El Corte Ingl\u00e9s and Repsol have set an ambitious goal: 1,000 Stop&#038;Go stores by 2028. As of 2025, they plan to launch 71 new establishments, bringing the total to 778\u2014672 of which will be in the Stop&#038;Go format and 106 as Mini versions. This means they need to add 222 new stores within the next two years, nearly doubling last year\u2019s growth rate.<\/p>\n<h2>Strategic Importance of the Network<\/h2>\n<p>The extensive network of Supercor Stop&#038;Go stores serves multiple purposes. For El Corte Ingl\u00e9s, it not only strengthens its presence in local supermarkets but also offers a robust system of collection points for online orders. For Repsol, this initiative enhances its non-oil business, adding value to fuel stations and enabling a broader revenue strategy.<\/p>\n<h3>Navigating the Last-Mile Logistics Challenge<\/h3>\n<p>The collaboration between El Corte Ingl\u00e9s and Repsol is fundamentally linked to e-commerce. They are not merely aiming to sell products at gas stations; instead, they seek to establish a comprehensive network where customers can conveniently collect online purchases. This positions them competitively against giants like Amazon, which has extensive logistics frameworks, while also enabling them to leverage existing physical assets and strong brand recognition.<\/p>\n<h2>Diversification and New Revenue Streams<\/h2>\n<p>Supercor Stop&#038;Go forms part of a broader diversification strategy for Repsol. They have established partnerships with notable companies, including Amazon and Starbucks, and operate over 500 Klin car wash stations. These moves aim to transform their gas stations into multi-service spaces that attract more customers.<\/p>\n<h3>Loyalty Programs and User Engagement<\/h3>\n<p>Repsol&#8217;s Waylet app stands out in their strategy, boasting over 10 million users. This loyalty program not only enhances customer engagement but also creates a seamless experience across their service offerings, reinforcing their position in the competitive retail landscape.<\/p>\n<p>In conclusion, Supercor Stop&#038;Go isn\u2019t just about providing convenience stores. It&#8217;s about strategically positioning themselves in the rapidly evolving e-commerce landscape, leveraging existing infrastructure, and meeting burgeoning consumer demands. With an ambitious roadmap ahead, El Corte Ingl\u00e9s and Repsol are well-equipped to navigate the last mile logistics battle.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/teknomers.com\/category\/general\/\" rel=\"dofollow\">General News &#8211; 2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Growing Impact of Supercor Stop&#038;Go in Spain In 2017, Supercor Stop&#038;Go was launched with the aim of building the largest network of convenience stores in Spain. Fast forward to 2023, and their ambitious target is well within reach, with nearly 800 stores operational. This growth underscores their commitment to enhancing accessibility and convenience for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":205754,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36399],"tags":[466,12658,326,1259],"class_list":["post-205753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-final","tag-mile","tag-war","tag-weapon"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/205753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=205753"}],"version-history":[{"count":1,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/205753\/revisions"}],"predecessor-version":[{"id":205755,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/205753\/revisions\/205755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/205754"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=205753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=205753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=205753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}