{"id":205652,"date":"2026-02-24T22:42:17","date_gmt":"2026-02-24T22:42:17","guid":{"rendered":"https:\/\/teknomers.com\/en\/no-trailer-or-review-available\/"},"modified":"2026-02-24T22:42:18","modified_gmt":"2026-02-24T22:42:18","slug":"no-trailer-or-review-available","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/no-trailer-or-review-available\/","title":{"rendered":"No Trailer or Review Available"},"content":{"rendered":"\n
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Santiago Segura’s Bold Move: ‘Torrente Presidente’ without Trailers or Reviews<\/h2>\n

Santiago Segura has launched the sixth installment of his iconic saga, ‘Torrente Presidente,’ and he has taken a significant gamble by not releasing an official trailer or inviting critics to pre-screen the film. This decision is far from random; instead, it reflects Segura’s strategic approach to leveraging the popularity of one of Spain’s most lucrative franchises while sidestepping a press landscape he has had a fraught relationship with for decades.<\/p>\n

The Absence of a Trailer<\/h3>\n

Segura’s reputation as one of the Spanish film industry’s savvy producers cannot be overstated. The success of the five previous ‘Torrente’ films and his pivot to family-oriented comedies like ‘Padre no hay m\u00e1s que uno’ demonstrate his adeptness at audience engagement. However, his current strategy involves minimizing traditional promotional tools\u2014such as trailers or the press.<\/p>\n

Instead of a trailer, Segura seems to be employing a variant of the “Streisand Effect” by withholding information about the film, thereby sparking conversation through its absence. By not generating standard promotional material, he paradoxically creates buzz around the film itself, generating intrigue where there should have been none.<\/p>\n

No Press Pass: A Statement to Critics<\/h3>\n

The absence of a press pass further complicates traditional cinema marketing. Critics’ reviews no longer hold the weight they once did, having been largely displaced by social media and aggregated ratings from sites like Rotten Tomatoes. However, the connections between the film industry and the press remain significant, often fueled by publicity motives.<\/p>\n

For many in the cinematic world, a lack of advance screenings suggests a lack of confidence in the film. Yet, this is not applicable in Segura’s case. He is well aware that critics may not favor his work, but his movies consistently perform well at the box office, making critical approval secondary.<\/p>\n

A Long-standing Rivalry with Critics<\/h3>\n

The roots of Segura’s tension with film critics can be traced back to a negative review in 1998. Journalist Nuria Vidal criticized the first ‘Torrente’ film in ‘Fotogramas,’ leading Segura to confront the editorial team directly. Despite that incident\u2014where he might have perceived critics as adversaries\u2014he has cultivated a comfortable position as a “commercial filmmaker,” earning significant financial success that legitimizes his approach to filmmaking.<\/p>\n

The ‘Torrente’ Phenomenon<\/h3>\n

Since its debut in March 1998, the ‘Torrente’ franchise has consistently topped the box office. Despite facing scrutiny for its comedic style, the original ‘Torrente’ film grossed an astounding 10.9 million euros, marking it as the season’s most-watched Spanish film. This overwhelming success set the groundwork for future installments, with ‘Torrente 2’ even tripling its budget and delivering double the revenue.<\/p>\n

While subsequent films have seen fluctuating returns, ‘Torrente’ remains a dominant force in the Spanish movie market. The franchise has collectively grossed over 80 million euros and sold more than 16 million tickets in Spain. Even when adjusted for inflation, these figures showcase an unparalleled success story in modern Spanish cinema.<\/p>\n

Conclusion: A Test of Popularity Over Critique<\/h3>\n

In a cinematic landscape plagued by uncertainty, Segura’s tactical decision to forgo trailers and press screenings is a bold statement supporting his confidence in the ‘Torrente’ brand. As the new film unfolds, audiences will respond\u2014and whether their reaction aligns with critical opinion may be less relevant than ever.<\/p>\n

In essence, Segura\u2019s strategy highlights a transformative era in filmmaking where box office performance often trumps critical acclaim, presenting both challenges and opportunities in the world of cinema.<\/p>\n<\/div>\n


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General News – 2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Santiago Segura’s Bold Move: ‘Torrente Presidente’ without Trailers or Reviews Santiago Segura has launched the sixth installment of his iconic saga, ‘Torrente Presidente,’ and he has taken a significant gamble by not releasing an official trailer or inviting critics to pre-screen the film. This decision is far from random; instead, it reflects Segura’s strategic approach […]<\/p>\n","protected":false},"author":1,"featured_media":205653,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36399],"tags":[831,314],"class_list":["post-205652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-review","tag-trailer"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/205652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=205652"}],"version-history":[{"count":1,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/205652\/revisions"}],"predecessor-version":[{"id":205654,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/205652\/revisions\/205654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/205653"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=205652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=205652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=205652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}