{"id":187900,"date":"2025-11-30T16:43:55","date_gmt":"2025-11-30T16:43:55","guid":{"rendered":"https:\/\/teknomers.com\/en\/the-afternoon-started-spontaneously-and-now-companies-are-franchising-it-for-profit\/"},"modified":"2025-11-30T16:43:57","modified_gmt":"2025-11-30T16:43:57","slug":"the-afternoon-started-spontaneously-and-now-companies-are-franchising-it-for-profit","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/the-afternoon-started-spontaneously-and-now-companies-are-franchising-it-for-profit\/","title":{"rendered":"The Afternoon Started Spontaneously, and Now Companies Are “Franchising” It for Profit"},"content":{"rendered":"\n
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The Rise of Tardeo: An Afternoon Revolution in Spain<\/h2>\n

The late afternoon has taken hold in Spain. In just a few years, it has evolved from a term needing clarification into a sought-after ‘franchise’\u2014an essential element of numerous events and businesses. The pandemic has shown that not only can Spain savor its nightlife, but there’s also a unique charm in embracing evening entertainment.<\/p>\n

What Sparked the Tardeo Trend?<\/h3>\n

The concept of tardeo is deeply ingrained in contemporary Spanish culture. This shift can be traced back to two significant factors: first, its rise during the pandemic, and second, its strong ties to leisure, hospitality, and entertainment. Particularly appealing to those aged 30 to 50, tardeo caters to an audience increasingly keen on enjoying evening escapades without the post-midnight fatigue.<\/p>\n

Understanding Tardeo<\/h3>\n

So, what exactly is tarda? As defined by Fund\u00e9u, “tardear” means “spending the afternoon having drinks and tapas or engaging in recreational activities that bring leisure forward without extending late into the night.” Simply put, it reimagines nightlife as an earlier experience, thereby reshaping how Spaniards perceive leisure time.<\/p>\n

The Impact of the Pandemic<\/h3>\n

Spain has long been known as a “country of bars<\/a>,” but the emergence of tardeo as a cultural phenomenon is relatively new. Before the pandemic, afternoons would gradually fade into evenings. However, the health crisis forced the hospitality sector to adapt, thus allowing tardeo to blossom.<\/p>\n

Why is Tardeo Succeeding?<\/h3>\n

The appeal of tardeo lies in its timing. It allows for a style of leisure analogous to nightlife but without the hangover. Customers can enjoy good music, drinks, and dancing, all before the clock strikes midnight. Interestingly, this trend seems most popular among the 30-to-45 age group, which reflects the changing dynamics of Spanish demographics.<\/p>\n

A New Form of Business: Franchising Tardeo<\/h3>\n

What\u2019s particularly noteworthy about tardeo is its commercialization. Various establishments and cultural proposals are incorporating the tardeo model into their branding. This trend has paved the way for others to capitalize on the concept, turning it into a viable business model.<\/p>\n

An excellent example of this is Afternoon Indie Cool<\/a>, which started as an online campaign and evolved into a nationwide initiative. Initially organized in Barcelona, similar events have sprouted in cities such as Madrid, Malaga, and Seville, creating a vibrant tapestry of tardeo experiences.<\/p>\n

The Essence of the Events<\/h3>\n

This initiative primarily combines indie music with drinks, all set in a festival-like atmosphere before traditional club hours. As founder David Cool states, \u201cThey come to sing and share an atmosphere that cannot be found anywhere else.\u201d Interestingly, this diverse offering attracts various age groups, creating a unified community vibe.<\/p>\n

Conclusion<\/h3>\n

The tardeo phenomenon demonstrates Spain’s adaptability and creativity in redefining leisure. As the trend continues to grow, it not only reflects changing social dynamics but also opens up lucrative business opportunities. Whether you’re a local or a visitor, embracing tardeo offers an exciting way to experience Spain’s unique culture.<\/p>\n<\/div>\n


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General News – 2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Rise of Tardeo: An Afternoon Revolution in Spain The late afternoon has taken hold in Spain. In just a few years, it has evolved from a term needing clarification into a sought-after ‘franchise’\u2014an essential element of numerous events and businesses. The pandemic has shown that not only can Spain savor its nightlife, but there’s […]<\/p>\n","protected":false},"author":1,"featured_media":187901,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36399],"tags":[3297,1723,45932,6522,45931,2877],"class_list":["post-187900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-afternoon","tag-companies","tag-franchising","tag-profit","tag-spontaneously","tag-started"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/187900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=187900"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/187900\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/187901"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=187900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=187900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=187900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}