Spain’s fascination with the television series ‘The One That Is Coming’ is undeniable. As the show gears up for its 16th season, it not only satirizes the quirks of the average Spaniard but also underscores a significant shift in popular culture. Regardless of any reservations, its success is evident, with the dedicated channel Fiction Factory (FDF) essentially morphing into a one-stop shop for fans of the series.<\/p>\n
In 2021, FDF aired an astonishing 3,735 hours<\/strong> of ‘The One That Is Coming’, nearly the equivalent of 700 episodes<\/strong>. This massive influx of content has converted the channel from a general entertainment platform to a metatheme focused primarily on this show. While it still features films and other series like ‘A\u00edda’, the emphasis remains heavily on ‘The One That Is Coming.’<\/p>\n Every week, regardless of the day, ‘The One That Is Coming’ floods the airwaves starting around 1 PM<\/strong>. Viewers can enjoy episodes non-stop until late into the evening, interspersed with films but predominantly showcasing the series. Even after the evening cinema concludes, its residents from Montepinar reclaim the screen, continuing to engage fans early into the morning until 6:30 AM<\/strong>, when it briefly pivots to telesales.<\/p>\n Initially, this strategy bore fruit, with special episodes<\/strong> achieving a remarkable 7-11%<\/strong> screen share in September 2011<\/strong>. This provided FDF with its highest monthly average of 4.5%<\/strong> in August 2014. According to Laura Caballero, co-creator of the series, this constant re-airing has helped create an identity for the show, stating that viewers often watched it almost out of obligation, thus contributing to its lasting appeal.<\/p>\n However, this success story isn’t without its challenges. The excessive broadcasting hours\u2014from 2,909 in 2019<\/strong> to 3,735 in 2021<\/strong>\u2014led to a paradoxical drop in audience engagement. Viewer numbers plummeted from 322,000<\/strong> in 2019 to 243,000<\/strong> in 2021. This slump resulted in FDF losing its annual leadership among thematic channels in 2021<\/strong>, ceding the crown to Nova. Yet, by 2024<\/strong>, FDF regained traction with a 2.6%<\/strong> share, surpassing competitors like Energy and stabilizing its audience over the past seven years.<\/p>\n Despite a volatile audience trajectory, one might wonder why FDF remains committed to airing ‘The One That Is Coming’. The answer is simple: the rebroadcasts continue to attract interest. New seasons released on platforms like Prime Video and Telecinco help provide episodic boosts to viewership, ensuring that FDF maintains a solid footing in the market.<\/p>\n As the transformation of FDF into a “channel for Mediaset’s fictions” solidifies its identity, ‘The One That Is Coming’ firmly establishes itself as a cultural staple in Spain. Make no mistake: this series will endure, resonating with audiences for years to come.<\/p>\nHow Much Content Is Released?<\/h3>\n
The Show’s Historical Success<\/h3>\n
Decline and Recovery: Audience Dynamics<\/h3>\n
Why ‘The One That Is Coming’ Continues to Triumph<\/h3>\n