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<\/p>\n <span>Own elaboration. Data: IDC<\/span>\n <\/div><\/code><\/pre>\n<\/div>\n<\/div>\nDespite these projections, the \u00a0overall sales performance\u00a0 of PCs has not shown the expected growth trajectory. Market analysis indicates that neither PCs nor Macs have experienced significant fluctuations in sales, indicating that while the technology has advanced, buyer sentiment remains somewhat static.<\/p>\n
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Interestingly, while AI features promised to make a compelling argument for purchasing new PCs, sales statistics do not mirror that optimism. Apple, in contrast, has taken a more cautious approach towards AI integration. Their systems have incorporated some level of \u00a0Apple Intelligence\u00a0, first introduced in June 2024; however, functionalities remain limited more than a year later. <\/p>\n
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<\/p>\n <span>Own elaboration. Data: Apple quarterly reports.<\/span>\n <\/div><\/code><\/pre>\n<\/div>\n<\/div>\nConsumers continue to purchase Macs at a steady rate, not necessarily due to \u00a0Apple Intelligence\u00a0, but because of the inherent value and desirability of the brand. This loyalty has translated into stable sales figures, indicating that brand loyalty plays a crucial role in Apple’s success.<\/p>\n
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The Mac is a lot of Mac<\/h2>\n
The recent introduction of the \u00a0MacBook Pro M5\u00a0 is anticipated to invigorate sales later in the year. However, the true \u00a0star product\u00a0 appears to be the MacBook Air M4, which offers an excellent \u00a0price-performance ratio\u00a0 and has garnered considerable attention in the market.<\/p>\n
In the U.S., customers can acquire it for approximately $800 (excluding taxes). In Europe, it’s available for \u00a0949 euros\u00a0. Comparatively, few Windows laptops can match the performance and value provided by Apple’s offerings, particularly with its \u00a0M4 chip\u00a0 driving performance.<\/p>\n
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For instance, testing the \u00a0Acer Swift Go 14 AI\u00a0 reveals it is priced at 719 euros, boasting 16 GB of RAM and a 512 GB SSD. However, its Qualcomm Snapdragon X Plus chip falls short of the Apple M4’s capabilities, scoring about 2,400 points in Geekbench single-core tests compared to the M4’s impressive 3,600. Additionally, the multi-core performance differs significantly, with the Acer achieving around 10,500 points to the \u00a0Apple M4’s\u00a0 15,000.<\/p>\n
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Despite the promise of \u00a0Copilot+ PCs\u00a0, which on paper appear competitive, they still \u00a0lack the decisive edge\u00a0 that consumers are looking for in AI functionalities. Although these features exist, they are not convincing enough yet to drive significant sales increase.<\/p>\n
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While it is possible that PC sales could see a resurgence in the near future, this may not be directly due to AI innovations. With official support for \u00a0Windows 10\u00a0 concluding, many organizations and individuals may feel compelled to upgrade their systems, potentially fueling renewed interest in new devices.<\/p>\n
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\n\n\n\n <img alt=\"The Copilot+ PCs promised a revolution. I have tried one and at the moment there are more promises than realities\" width=\"375\" height=\"142\" src=\"https:\/\/i.blogs.es\/0e52ab\/acer-ia\/375_142.jpeg\"\/>\n\n <\/div>\n<\/div><\/code><\/pre>\n<\/div>\n<\/div>\nUltimately, the expectation that AI would radically transform our PC experience remains unfulfilled. \u00a0Apple\u00a0, however, maintains its confidence in this fluctuating market, having reported a \u00a013% revenue growth\u00a0 in its Mac division compared to the same timeframe last year. Despite the ongoing technological advancements, it seems there is still much ground to cover before the promise of AI in PCs becomes a reality.<\/p>\n
In Xataka, we note that Microsoft is already envisioning what computers will look like in 2030, concluding that \u00a0touch interfaces are overrated\u00a0. The journey towards innovation continues to unfold, with anticipation surrounding future developments.<\/p>\n
Image | Wesson Wang<\/a><\/p>\n