statements from Rimac himself<\/a>, he is weary of the ongoing negotiations required for any significant decision at Bugatti, especially those involving Porsche. He is keen to shape the brand’s trajectory independently.<\/p>\n<\/p>\n
\u201cI just want to be able to make \u00a0long-term decisions\u00a0, make long-term investments, and act differently without having to explain myself to 50 people. When you deal with a corporation, there are so many factors. It\u2019s families, a lot of families. It\u2019s an emotional issue,\u201d Rimac lamented, revealing the complexities of operating under corporate constraints.<\/p>\n
<\/p>\n
Porsche’s Consideration<\/h2>\n
While Bugatti’s new releases have been well-received, Porsche is facing its set of challenges. Sales have plummeted, particularly in China, and the company must navigate the ongoing threat of \u00a0U.S. tariffs\u00a0. Porsche has invested heavily in electrification, but returns have been disappointing, leading them to reconsider their strategy and rely on traditional gasoline engines for some models.<\/p>\n
<\/p>\n
In this context, selling Bugatti now would present Porsche with a straightforward opportunity to recover part of its investment, while easing the pressure associated with maintaining a stake in a brand that diverges from its future direction.<\/p>\n
<\/p>\n
Future of Bugatti Under Rimac\u2019s Vision<\/h2>\n
As Rimac looks toward a future of \u00a0supercars\u00a0, he is clear that Bugatti will maintain its identity centered around internal combustion engines. He insists that despite popular belief, there are no immediate plans for Bugatti to become fully electric. \u201cAll customers expected Bugatti to go fully electric and digital under my leadership. And they got just the opposite. There will be no fully electric vehicles at Bugatti in the near future,\u201d he stated in an interview with Business Times<\/em>.<\/p>\n<\/p>\n
Rimac is confident that the clientele preferring Bugatti does not desire the \u201c\u00a0silence of an electric motor\u00a0.\u201d He further elaborated, \u201cEven with the strength of the Bugatti brand and the design of the Tourbillon, if it were electric, we would have difficulties selling it. Customers prefer pure combustion engines, but hybrid solutions offer performance advantages, regulatory ease, and fewer requirements in certain countries.\u201d<\/p>\n
<\/p>\n
Interestingly, Rimac is not alone in this belief. Brands like \u00a0Lamborghini\u00a0 share similar hesitations regarding electrification. \u201cWe have to convince customers,\u201d a spokesperson for Lamborghini expressed, emphasizing the challenges faced by luxury brands in transitioning toward electric models.<\/p>\n
<\/p>\n
In conclusion, Mate Rimac’s ambition to acquire full ownership of Bugatti represents a pivotal moment for the luxury auto industry. As he navigates negotiations with Porsche and outlines his vision for Bugatti, the future of the supercar landscape hangs in the balance. The decision regarding internal combustion versus electric vehicles will shape not only Bugatti\u2019s identity but also the trajectory of luxury automotive engineering for years to come.<\/p>\n
\n
General News – 2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Mate Rimac’s Ambition: Pursuing Full Control of Bugatti According to what was published by Bloomberg, Mate Rimac, CEO of Bugatti following the merger of Rimac with Porsche, has set his sights on taking \u00a0absolute control\u00a0 of one of the most prestigious brands in the luxury supercar market. This could represent a significant \u00a0opportunity for Porsche\u00a0, […]<\/p>\n","protected":false},"author":1,"featured_media":178844,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36399],"tags":[40375,44068,968,37683,3626,36903],"class_list":["post-178843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-bugatti","tag-lighten","tag-load","tag-rimac","tag-selling","tag-sophisticated"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/178843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=178843"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/178843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/178844"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=178843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=178843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=178843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}