{"id":171060,"date":"2025-09-20T02:54:25","date_gmt":"2025-09-20T02:54:25","guid":{"rendered":"https:\/\/teknomers.com\/en\/three-years-after-the-metaverse-fiasco-zuckerberg-has-a-new-pressing-goal-digital-glasses\/"},"modified":"2025-09-20T02:54:27","modified_gmt":"2025-09-20T02:54:27","slug":"three-years-after-the-metaverse-fiasco-zuckerberg-has-a-new-pressing-goal-digital-glasses","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/three-years-after-the-metaverse-fiasco-zuckerberg-has-a-new-pressing-goal-digital-glasses\/","title":{"rendered":"Three years after the Metaverse fiasco, Zuckerberg has a new pressing goal: digital glasses."},"content":{"rendered":"\n<h2>Mark Zuckerberg&#8217;s Vision for the Future of Glasses<\/h2>\n<p>Mark Zuckerberg envisions a world by 2030 where smartphones become relics of the past, replaced by \u00a0smart glasses\u00a0 capable of performing nearly every task we associate with our mobile devices. This ambitious perspective aligns directly with Meta&#8217;s strategic direction as the company navigates a competitive landscape in tech. If one cannot control the future, it seems, the best strategy might be to create it.<\/p>\n<h2>Emphasis on Smart Glasses<\/h2>\n<p>This week\u2019s unveiling of innovative models like the \u00a0Ray-Ban Meta (Gen 2)\u00a0 and \u00a0Oakley Meta Vanguard\u00a0 serves as a declaration of intent from Zuckerberg and Meta. The move highlights a potential shift in people&#8217;s behavior where wearing glasses will become as integral as carrying a smartphone. These connected glasses are designed not just for utility but also for \u00a0fashion\u00a0, increasing their desirability while encouraging users to step away from the smartphone dependency that has dominated our lives for two decades.<\/p>\n<p><!-- BREAK 1 --><\/p>\n<div class=\"article-asset article-asset-normal article-asset-center\">\n<div class=\"desvio-container\">\n<div class=\"desvio\">\n<div class=\"desvio-figure js-desvio-figure\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h2>Redefining the Mission of Meta<\/h2>\n<p>During the launch event, Zuckerberg delineated a \u00a0silent transformation\u00a0 occurring within Meta. Initially, the company was heavily focused on social networking. However, its current ethos has diversified to incorporate an emphasis on the metaverse. Zuckerberg articulated this shift when he stated:<\/p>\n<blockquote><p>&#8220;Our goal is to create glasses with an attractive design that offer personal superintelligence and a sense of presence through realistic holograms. The combination of these ideas is what we call the &#8216;metaverse&#8217;.&#8221;<\/p><\/blockquote>\n<h2>Introducing Metaverso V2.0<\/h2>\n<p>This time, the \u00a0metaverse\u00a0 is depicted differently. We are transitioning away from a lackluster virtual reality experience resembling a bad copy of Wii Sports to a visually rich and immersive environment. When Facebook rebranded to Meta four years ago, the concept of integrating \u00a0artificial intelligence\u00a0 into the platform was scarcely mentioned. Today, AI forms a cornerstone of their redesign. The original Metaverso 1.0, which has shown signs of financial struggle, appears to be relinquished to the background.<\/p>\n<p><!-- BREAK 2 --><\/p>\n<p><strong>Killing the Smartphone is a Tough Task<\/strong>. While the vision for these smart glasses is expansive, let\u2019s not kid ourselves\u2014eliminating the smartphone is no easy feat. At least for now, smartphones serve as crucial devices that facilitate most of our interactions. Whether as a hub for the experience or an essential component, it seems unlikely that glasses will overshadow mobile devices entirely anytime soon.<\/p>\n<p><!-- BREAK 3 --><\/p>\n<p>However, Zuckerberg\u2019s adaptability has always been one of his most notable traits. Post the Facebook boom, he shifted focus to turbocharging WhatsApp. Following that, he pivoted to the metaverse and now appears enamored with the concept of \u00a0AI-enhanced glasses\u00a0. One wonders what the next technological trend will capture his imagination.<\/p>\n<p><!-- BREAK 4 --><\/p>\n<div class=\"article-asset article-asset-normal article-asset-center\">\n<div class=\"desvio-container\">\n<div class=\"desvio\">\n<div class=\"desvio-figure js-desvio-figure\">\n      <img loading=\"lazy\" decoding=\"async\" alt=\"After mobile phones, cars, robots, and AI, the next great technological avalanche of China arrives: the glasses\" width=\"375\" height=\"142\" src=\"https:\/\/teknomers.com\/en\/wp-content\/uploads\/2025\/09\/Three-years-after-the-Metaverse-fiasco-Zuckerberg-has-a-new.jpeg\"\/>\n    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h2>Facing Competition in the Glasses Market<\/h2>\n<p>It\u2019s not merely Zuckerberg\u2019s ambition that stands to redefine our tech habits; a multitude of companies are relentlessly pursuing this objective. Google is tirelessly advancing its \u00a0Android XR\u00a0 initiative and has made strides in this burgeoning segment. Meanwhile, major players like Apple are not far behind, revealing plans to introduce their line of glasses, while Amazon and various Chinese manufacturers are also eyeing this lucrative market.<\/p>\n<p>Overcoming this competition to shift consumer focus from mobile phones to glasses will be challenging. However, should Zuckerberg and Meta succeed, they stand to gain an unprecedented level of market control in an arena previously elusive to them: \u00a0hardware\u00a0.<\/p>\n<p>In conclusion, Zuckerberg\u2019s ambition to transition the tech landscape from smartphones to smart glasses not only redefines the future of personal technology but also raises critical questions about competition, market control, and the ongoing evolution of digital interaction. As tech giants race against time to launch innovations in augmented reality, only the companies capable of discerning market needs and trends will emerge victorious in this new world.<\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/teknomers.com\/category\/general\/\" rel=\"dofollow\">General News &#8211; 2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mark Zuckerberg&#8217;s Vision for the Future of Glasses Mark Zuckerberg envisions a world by 2030 where smartphones become relics of the past, replaced by \u00a0smart glasses\u00a0 capable of performing nearly every task we associate with our mobile devices. This ambitious perspective aligns directly with Meta&#8217;s strategic direction as the company navigates a competitive landscape in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":168921,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36399],"tags":[1399,12316,7241,1135,9408,3724,45,11690],"class_list":["post-171060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-digital","tag-fiasco","tag-glasses","tag-goal","tag-metaverse","tag-pressing","tag-years","tag-zuckerberg"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/171060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=171060"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/171060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/168921"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=171060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=171060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=171060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}