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![\"Genesis\"](\"https:\/\/teknomers.com\/en\/wp-content\/uploads\/2025\/09\/Genesis-aims-to-become-Hyundais-luxury-brand-similar-to-Lexus.jpeg\"\/)
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<\/div><\/code><\/pre>\n<\/div>\nNew Life for Genesis<\/h2>\n
In Spain, Genesis has been somewhat of a \u00a0mystery\u00a0. While its logo may evoke memories of iconic brands like Aston Martin, sightings of its vehicles on the roads have been few and far between. Historically, Genesis has primarily focused on markets in \u00a0Germany\u00a0, the \u00a0United Kingdom\u00a0, and \u00a0Switzerland\u00a0, targeting regions with higher disposable income. However, the recent surge in the electric vehicle (EV) cabinet seems to have opened up new opportunities for the brand’s expansion.<\/p>\n
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Though there is no official word on hybrid models yet, Genesis has committed to introducing \u00a0three all-electric\u00a0 vehicles. Two of these will be SUVs\u2014namely, the \u00a0GV60\u00a0 and \u00a0GV70\u00a0\u2014accompanied by a sedan, the \u00a0G80\u00a0. This focused strategy suggests a robust and defined \u00a0luxury experience\u00a0, with a strong emphasis on sophisticated comfort.<\/p>\n
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\n\n\n\n <img alt=\"Hyundai aims to automate 40% of his new plant in the US. THE KEY TO GET IT: ATLAS HUMANoid Robots\" width=\"375\" height=\"142\" src=\"https:\/\/i.blogs.es\/f3b62f\/hyundai-portada2\/375_142.jpeg\"\/><\/code><\/pre>\n<\/div>\n<\/div><\/div>\n<\/div>\nDuring a visit en route to the Munich airport, we had the chance to experience the \u00a0G80\u00a0 firsthand, confirming Kronschnabl’s claims about the luxury it offers. “What does it mean to be a ‘Premium Korean’?” he asks, emphasizing the \u00a0quality of materials\u00a0 and the overall experience that Genesis promises to deliver. His emphasis on \u00a0Nim\u00a0, the Korean word for hospitality, reflects the brand’s commitment to not just selling cars, but curating a unique ownership experience.<\/p>\n
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Key features of the \u00a0G80\u00a0 include heated and ventilated rear seats with massage options, window curtains, and two tablets for rear-seat passengers\u2014all aimed at providing a top-notch \u00a0infotainment experience\u00a0. Genesis’s approach aligns perfectly with the shifting dynamics in the European market, especially with competitors like \u00a0Xpeng\u00a0 and \u00a0Nio\u00a0 gaining traction.<\/p>\n
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Genesis distinguishes itself by adhering to a \u00a0traditional luxury model\u00a0, akin to the \u00a0BMW 7 Series\u00a0 and \u00a0Mercedes S-Class\u00a0, while also tackling emissions through the introduction of only electric vehicles. Notably, each electric car registration contributes to \u00a0Hyundai’s average emissions reduction\u00a0 in Europe.<\/p>\n
How does the driving experience measure up? While we await a chance to test drive these vehicles, Genesis remains committed to offering a smooth driving experience, balancing performance with unparalleled \u00a0comfort\u00a0. Their vision includes a sportier branch under the Genesis Magna label, aimed at differentiating their offerings from Hyundai’s N Division while still emphasizing luxurious comfort.<\/p>\n
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<\/p>\n <\/div><\/code><\/pre>\n<\/div>\nMoreover, Genesis’s ambition in Europe is backed by significant investment, which also extends to its involvement in motorsports. Their \u00a0Hypercar\u00a0 project debuted at Le Mans, catching attention for its stunning design and innovative engineering. Collaborating with legendary figures in motorsport, such as \u00a0Jacky Ickx\u00a0 and \u00a0Cyril Abiteboul\u00a0, sets a promising tone for their competitive future.<\/p>\n
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Overall, the strategic direction that Genesis is taking in Europe shows promise. By offering a range of \u00a0luxury electric vehicles\u00a0 and investing in motorsports, Genesis aims to carve out a distinct niche in a competitive market. With their planned expansion and innovative approach, they are poised to become a notable player in the luxury automotive scene.<\/p>\n
Photos | Genesis<\/p>\n
In Xataka | “They are a serious threat but we can contract”: Xavier Martinet, CEO of Hyundai Europe, about China and the Concept Three in response<\/p>\n