{"id":166690,"date":"2025-08-31T22:05:04","date_gmt":"2025-08-31T22:05:04","guid":{"rendered":"https:\/\/teknomers.com\/en\/us-open-why-does-alcaraz-earn-more-money-than-sinner-despite-winning-less-in-prize-money-he-has-a-different-strategy\/"},"modified":"2025-08-31T22:05:04","modified_gmt":"2025-08-31T22:05:04","slug":"us-open-why-does-alcaraz-earn-more-money-than-sinner-despite-winning-less-in-prize-money-he-has-a-different-strategy","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/us-open-why-does-alcaraz-earn-more-money-than-sinner-despite-winning-less-in-prize-money-he-has-a-different-strategy\/","title":{"rendered":"US Open: Why does Alcaraz earn more money than Sinner despite winning less in prize money? “He has a different strategy.”"},"content":{"rendered":"\n
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\"Javier<\/source><\/source><\/picture><\/div>\n<\/figure>\n<\/div>\n<\/div>\n
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Javier S\u00e1nchezEnviado especial Nueva York<\/span><\/div>\n<\/div>\n
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Enviado especial<\/span> Nueva York<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Actualizado <\/span>

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While his team denies it, a good story is often more entertaining than the \u00a0truth\u00a0. At the \u00a0US Open\u00a0, rumors swirl that \u00a0Carlos Alcaraz’s\u00a0 buzz cut was not an accident but rather a \u00a0marketing strategy\u00a0 by Nike. His brother \u00c1lvaro certainly didn\u2019t miss with the razor. The multinational aimed to promote the re-release of its iconic Total 90 soccer collection, known for the 2002 World Cup featuring the legendary \u00a0Ronaldo Nazario\u00a0, and chose Alcaraz as their face. On the first day of the US Open, the picture was striking: the Spanish player with his hair shaved and clad in the Total 90 jersey. According to \u00a0Google Trends\u00a0, searches for the collection skyrocketed. While his team insists it was unintentional, it could have been a brilliant marketing activation.<\/p>\n

There\u2019s no denying Alcaraz\u2019s appeal worldwide: \u00a0New York\u00a0 is plastered with his images, and fans fill the stands for all his matches. For Nike, he has already become one of their biggest stars across all sports. Since last year, the American company has crafted special gear for him at every Grand Slam, included him in all their advertisements, and compensated him generously.<\/p>\n

Teaming up with Nike in 2019\u2014previously he donned Lotto\u2014Alcaraz recently renewed his contract for the next decade, exceeding \u00a0\u20ac15 million per season.\u00a0 Aside from the partnership between \u00a0Roger Federer\u00a0 and Uniqlo, this is the largest contract in tennis history. The young Spanish athlete now earns between \u00a0\u20ac3 and \u20ac4 million more than Jannik Sinner\u00a0, allowing him to surpass him in earnings last year.<\/p>\n

According to \u00a0Forbes\u00a0, Alcaraz raked in \u00a0\u20ac41.3 million\u00a0, outpacing the Italian, despite Sinner winning more titles and pocketing the hefty \u00a0\u20ac5.4 million prize\u00a0 from the Six Kings Slam in Saudi Arabia. The financial shift can be attributed to two main factors: Alcaraz’s innate charm and the diligent efforts of his team.<\/p>\n

Charisma at Play<\/h2>\n

\u201cCarlos is pure charisma. He\u2019s special. While being a tennis player is tough, he enjoys it, and that resonates with the audience. We\u2019ll be with him until \u00a02030\u00a0, and hopefully beyond,\u201d explains \u00a0Eric Babolat\u00a0, CEO of Babolat, a sponsor of the Spanish player. He appreciates Alcaraz’s charisma and the allure he radiates. However, there are deeper strategies at play behind the scenes.<\/p>\n

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\"Alcaraz<\/source><\/source><\/picture><\/div>
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Alcaraz executes an unbelievable shot against Rinderknech<\/span>AFP<\/span><\/span><\/p>\n<\/figcaption><\/figure>\n

Under the guidance of his agent, \u00a0Albert Molina\u00a0, Alcaraz’s team has crafted a plan that is currently yielding results. For instance, while Alcaraz awaited his big break, Sinner signed a multi-year deal upon entering the \u00a0Top 10\u00a0 of the world rankings in 2022. \u00a0Today,\u00a0 Sinner’s value would be significantly different. Furthermore, Sinner has leveraged his popularity in Italy and aligned himself with \u00a0national brands\u00a0 such as Gucci and Alfa Romeo. In contrast, Alcaraz has chosen a different strategy.<\/p>\n

\u201cHe is surrounding himself with \u00a0international and premium brands\u00a0. Whether it’s proactive or reactive, his approach differs from Sinner\u2019s. Perhaps the influence of \u00a0Rafael Nadal\u00a0, who has long been the face of major Spanish companies like Santander and Movistar, plays a role,\u201d analyzes \u00a0Carlos Cant\u00f3\u00a0, former IMG employee and current CEO of SPSG Consulting. Alcaraz’s sponsor portfolio includes illustrious names like \u00a0Louis Vuitton, BMW, Calvin Klein\u00a0, as well as the prestigious \u00a0Rolex\u00a0, further emphasizing his rising success.<\/p>\n

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\"Alcaraz's<\/source><\/source><\/picture><\/div>
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Alcaraz’s feet during a serve.<\/span>AP<\/span><\/span><\/p>\n<\/figcaption><\/figure>\n

As shown in the \u00a0Sports Sponsorship Barometer\u00a0 conducted annually by SPSG, the Spanish public primarily associates Alcaraz with Nike, followed closely by \u00a0Rolex\u00a0. This highlights another layer of marketing strategy. While Nadal struggled to secure a deal with the Swiss watchmaker due to Federer\u2019s dominance, Alcaraz faces little competition for becoming the face of such a \u00a0prestigious brand\u00a0.<\/p>\n

In the competitive realm of tennis, only Sinner can rival Alcaraz in brand appeal. Both players dominate major finals, while their counterparts often deter advertisers due to various controversies, like \u00a0Alexander Zverev\u00a0 and \u00a0Daniil Medvedev\u00a0. \u201cCarlos is the most exciting thing happening in tennis right now,\u201d acknowledged \u00a0Ben Shelton\u00a0 this week. That excitement translates into financial success for Alcaraz as he heads into the final week of the US Open, riding the wave of his own rising fame, not unnoticed by global brands.<\/p>\n


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General News – 2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Javier S\u00e1nchezEnviado especial Nueva York Enviado especial Nueva York Actualizado Domingo, 31 agosto 2025 – 22:47 While his team denies it, a good story is often more entertaining than the \u00a0truth\u00a0. At the \u00a0US Open\u00a0, rumors swirl that \u00a0Carlos Alcaraz’s\u00a0 buzz cut was not an accident but rather a \u00a0marketing strategy\u00a0 by Nike. His brother […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[36723,36710,41153,36721,41154],"class_list":["post-166690","post","type-post","status-publish","format-standard","hentry","category-general","tag-carlos-alcaraz","tag-deportes","tag-deportes-tenis-us-open","tag-tenis","tag-us-open"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/166690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=166690"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/166690\/revisions"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=166690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=166690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=166690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}