{"id":163868,"date":"2025-08-19T11:16:11","date_gmt":"2025-08-19T11:16:11","guid":{"rendered":"https:\/\/teknomers.com\/en\/that-you-never-log-off-facebook-and-instagram\/"},"modified":"2025-08-19T11:16:13","modified_gmt":"2025-08-19T11:16:13","slug":"that-you-never-log-off-facebook-and-instagram","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/that-you-never-log-off-facebook-and-instagram\/","title":{"rendered":"that you never log off Facebook and Instagram."},"content":{"rendered":"\n<p>Meta has embarked on a unique journey into the world of artificial intelligence (AI)\u2014a path distinct from other tech giants. Rather than solely focusing on AI advancements, Meta introduced Goal AI on its platforms, such as \u00a0Facebook\u00a0, \u00a0Instagram\u00a0, and \u00a0WhatsApp\u00a0. This chatbot allows users to initiate conversations and query the AI within these social networks. However, this is just the beginning.<\/p>\n<p><!-- BREAK 1 --> <\/p>\n<p>The company has now taken a giant leap forward with the introduction of \u00a0&#8220;AI Chats,&#8221;\u00a0 enabling users to create their own custom chatbots. These bots can be shared among users, allowing anyone on these platforms to either develop a personal AI chatbot or engage with existing ones.<\/p>\n<p><!-- BREAK 2 --><\/p>\n<h2>Testing Meta&#8217;s Chats<\/h2>\n<p>At Xataka, we had the opportunity to test these features on \u00a0Facebook Messenger\u00a0, and the process is surprisingly straightforward. You begin by opening Messenger and tapping the menu (represented by three horizontal stripes in the bottom left). This navigates to the so-called \u00a0&#8220;AI Studio Chats.&#8221;\u00a0 Here, users can browse a variety of bots organized into categories like \u00a0&#8220;popular,&#8221; &#8220;pop culture,&#8221;\u00a0 and \u00a0&#8220;anime.&#8221;\u00a0<\/p>\n<p><!-- BREAK 3 -->  <\/p>\n<div class=\"article-asset-image article-asset-normal article-asset-center\">\n<div class=\"asset-content\">\n<p>      <img decoding=\"async\" alt=\"Lamine5\" class=\"centro_sinmarco\" src=\"https:\/\/teknomers.com\/en\/wp-content\/uploads\/2025\/08\/that-you-never-log-off-Facebook-and-Instagram.jpeg\"\/>\n   <\/div>\n<\/div>\n<p>This interface showcases various chatbots by name, along with the number of messages they have shared globally. The names range from generic ones to specific characters, such as \u00a0&#8220;English teacher,&#8221; &#8220;tarot,&#8221; &#8220;Karol G,&#8221;\u00a0 and \u00a0&#8220;Lamine Yamal.&#8221;\u00a0 These profiles help users gauge how each chatbot will interact, with themes and tones often dictated by the profile selected.<\/p>\n<p><!-- BREAK 4 --><\/p>\n<p>For instance, I engaged in conversation with the chatbot named \u00a0&#8220;Lamine Yamal,&#8221;\u00a0 which sported an image of the young footballer. I mentioned that I found football tedious, to which he cheekily responded that I should watch him play and even offered me tickets to an upcoming match. Of course, no such match was scheduled, and I hadn\u2019t even asked about tickets. I had just been privy to a fictitious and misleading conversation\u2014one aimed at keeping users engaged on Facebook.<\/p>\n<p><!-- BREAK 5 --><\/p>\n<p>The overarching goal seems clear: retain users within these social platforms. The initial rollout of Goal AI was just the first move in what Meta sees as a critical strategy to deepen user engagement with artificial intelligence.<\/p>\n<p><!-- BREAK 6 --><\/p>\n<h2>The Controversy is Served<\/h2>\n<p>However, the \u00a0freedom\u00a0 to create chatbots extends beyond benign avatars. While many bots aim for light-heartedness, some delve into inappropriate territories. For example, there are chatbots named \u00a0&#8220;Russian Friend&#8221;\u00a0 or \u00a0&#8220;Madrastra,&#8221;\u00a0 which have raised significant eyebrows due to their intimate conversation styles.<\/p>\n<p><!-- BREAK 7 -->  <\/p>\n<div class=\"article-asset-image article-asset-normal article-asset-center\">\n<div class=\"asset-content\">\n      <img decoding=\"async\" alt=\"Goal AI\" class=\"centro_sinmarco\" src=\"https:\/\/teknomers.com\/en\/wp-content\/uploads\/2025\/08\/1755602171_986_that-you-never-log-off-Facebook-and-Instagram.jpeg\"\/>\n   <\/div>\n<\/div>\n<p>The \u00a0controversy\u00a0 escalated when internal documents revealed that some chatbots were engaging in \u00a0&#8220;romantic or sensual conversations with minors.&#8221;\u00a0 Moreover, they were generating false medical information and making racially charged comments. Meta has since announced internal measures to review these actions.<\/p>\n<p><!-- BREAK 8 --><\/p>\n<p>Texas Attorney General Ken Paxton has launched an investigation into Goal AI and similar platforms, accusing them of \u00a0&#8220;potentially deceptive practices&#8221;\u00a0 and endangering kids through inappropriate content.<\/p>\n<p><!-- BREAK 9 --><\/p>\n<p>On Facebook\u2019s help service, it has been clearly stated: \u00a0&#8220;You should not trust these chats for medical, psychological, financial, legal, or any other type of professional advice.&#8221;\u00a0 In response to the backlash, some virtual avatars were removed from the platform, although many popular bots, which disproportionately represent specific profiles aimed at attracting users, remained.<\/p>\n<p><!-- BREAK 10 -->  <\/p>\n<h2>If You Don&#8217;t Have the Best AI Model, Nothing Happens<\/h2>\n<p>Meta&#8217;s strategy to keep users addicted to its ecosystem is well-known. The company has a long history of innovations, from the \u00a0&#8220;News Feed&#8221;\u00a0 to various forms of content-sharing. However, their current leap into AI reveals that Meta does not own the most sophisticated AI platform, particularly when stacked against the competition.<\/p>\n<p><!-- BREAK 11 --><\/p>\n<div class=\"article-asset-image article-asset-normal article-asset-center\">\n<div class=\"asset-content\">\n      <img decoding=\"async\" alt=\"This is the story of the button 'Like'\" class=\"centro_sinmarco\" src=\"https:\/\/teknomers.com\/en\/wp-content\/uploads\/2025\/08\/that-you-never-log-off-Facebook-and-Instagram.jpg\"\/>\n   <\/div>\n<\/div>\n<p>Their initial foray into AI was notable for choosing an \u00a0open-source model\u00a0, but they have struggled to compete against rivals, including native innovations from other Chinese AI models. The situation became increasingly dire with disappointing outputs from their latest models, prompting CEO Mark Zuckerberg to pivot.<\/p>\n<p><!-- BREAK 12 --><\/p>\n<p>Now, the focus is shifting toward developing their proprietary AI systems. Meta is pouring resources into acquiring talent while aiming for AI that can produce more \u00a0addictive content\u00a0 across its platforms. Currently, the clear objective is to engage users longer on \u00a0Facebook, Instagram,\u00a0 and \u00a0WhatsApp,\u00a0 even if the offered AI doesn&#8217;t necessarily provide the best experience available.<\/p>\n<p><!-- BREAK 13 --><\/p>\n<div class=\"article-asset article-asset-normal article-asset-center\">\n<div class=\"asset-content\">\n      <img class=\"centro_sinmarco\" height=\"1487\" width=\"2000\" loading=\"lazy\" decoding=\"async\"  fetchpriority=\"high\"  src=\"https:\/\/teknomers.com\/en\/wp-content\/uploads\/2025\/08\/1755602171_902_that-you-never-log-off-Facebook-and-Instagram.jpeg\" alt=\"Chatsia\"\/><br \/>\n      <span>The integration of AI chats aims to keep users engaged within Meta&#8217;s ecosystem.<\/span>\n   <\/div>\n<\/div>\n<p>Though the initial reception of these AI features has been muted compared to giants like \u00a0ChatGPT\u00a0, Meta remains resolute. The company even launched an independent app as part of its strategy but struggles to meet the diverse functionalities offered by competitors.<\/p>\n<p><!-- BREAK 14 --><\/p>\n<p>In summary, while Meta&#8217;s AI strategy has captured attention, the focus seems to be on entertainment rather than solving genuine problems. Zuckerberg&#8217;s vision is clear: enhancing user engagement through AI will remain a priority, irrespective of the controversies that accompany such an approach. This commitment to entertainment rather than utility could define Meta&#8217;s future in a rapidly evolving technological landscape.<\/p>\n<p><!-- BREAK 15 --><\/p>\n<p>Image | <a rel=\"noopener, noreferrer nofollow\" href=\"https:\/\/unsplash.com\/es\/fotos\/juego-de-adivinanzas-con-logotipo-azul-y-blanco-EefRxCpIxnA+\" target=\"_blank\">Brett Jordan<\/a><\/p>\n<p>In Xataka | Social networks let us work for free. Now they want to charge us for doing so.<\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/teknomers.com\/category\/general\/\" rel=\"dofollow\">General News &#8211; 2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta has embarked on a unique journey into the world of artificial intelligence (AI)\u2014a path distinct from other tech giants. Rather than solely focusing on AI advancements, Meta introduced Goal AI on its platforms, such as \u00a0Facebook\u00a0, \u00a0Instagram\u00a0, and \u00a0WhatsApp\u00a0. This chatbot allows users to initiate conversations and query the AI within these social networks. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":163869,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36399],"tags":[422,4948,5206],"class_list":["post-163868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-facebook","tag-instagram","tag-log"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/163868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=163868"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/163868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/163869"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=163868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=163868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=163868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}