{"id":163261,"date":"2025-08-16T18:45:45","date_gmt":"2025-08-16T18:45:45","guid":{"rendered":"https:\/\/teknomers.com\/en\/the-startup-that-takes-advantage-of-our-fear-of-an-unseen-adversary\/"},"modified":"2025-08-16T18:45:47","modified_gmt":"2025-08-16T18:45:47","slug":"the-startup-that-takes-advantage-of-our-fear-of-an-unseen-adversary","status":"publish","type":"post","link":"https:\/\/teknomers.com\/en\/the-startup-that-takes-advantage-of-our-fear-of-an-unseen-adversary\/","title":{"rendered":"The startup that takes advantage of our fear of an unseen adversary."},"content":{"rendered":"\n<h2>Microplastics: A Growing Concern and the Luxury Treatment Promise<\/h2>\n<p>The issue of \u00a0microplastics\u00a0 is becoming more pressing, with these tiny particles now detected in various unexpected places such as \u00a0testicles\u00a0, \u00a0lettuce\u00a0, the \u00a0ocean\u00a0, and even \u00a0breast milk\u00a0. Recent studies suggest that microplastics may be present in the \u00a0air\u00a0 we breathe. As public awareness regarding this environmental pollutant continues to rise, a \u00a0London-based company\u00a0, Clarify Clinics, has seized the opportunity to market an &#8216;innovative&#8217; therapy \u2014 a procedure that claims to cleanse the blood of microplastics, for a staggering fee of \u00a011,500 euros per session\u00a0.<\/p>\n<p><!-- BREAK 1 --><\/p>\n<h2>The Uncertainty About Microplastics in Blood<\/h2>\n<p>An important question remains: \u00a0Are microplastics actually present in human blood\u00a0? While research indicates these particles have invaded many areas of the body, there is currently no definitive evidence to ascertain whether they circulate in the bloodstream. Nonetheless, some companies are taking advantage of this uncertainty to build substantial business models around health concerns related to microplastics.<\/p>\n<p><!-- BREAK 2 --><\/p>\n<h2>A Luxury Treatment on Harley Street<\/h2>\n<p>Located on the prestigious \u00a0Harley Street\u00a0\u2014renowned for its private clinics catering to affluent clientele\u2014Clarify Clinics reportedly sees between \u00a010 and 15 patients each week\u00a0. The treatment, resembling a two-hour dialysis session, involves a \u00a0cannula\u00a0 that extracts the patient&#8217;s blood, which is then processed through a machine to separate the \u00a0plasma\u00a0 from the \u00a0red blood cells\u00a0. Following this, the plasma passes through a unique filter designed to capture \u00a0microplastics\u00a0 and other pollutants like \u00a0perfluoroalized\u00a0 substances. After filtering, the plasma is recombined with the red blood cells and reintroduced into the body.<\/p>\n<div class=\"article-asset article-asset-normal article-asset-center\">\n<div class=\"desvio-container\">\n<div class=\"desvio\">\n<div class=\"desvio-figure js-desvio-figure\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- BREAK 3 --><\/p>\n<h2>A Surprisingly Comfortable Experience<\/h2>\n<p>In a bid to attract more patients, the CEO of Clarify Clinics assures that the treatment is \u00a0&#8220;very comfortable.&#8221;\u00a0 Patients often occupy their time during the therapy by making phone calls, participating in \u00a0Zoom\u00a0 meetings, or even watching films while their blood undergoes the cleansing process.<\/p>\n<p><!-- BREAK 4 --><\/p>\n<h2>Target Audience: Patients with Vague Complaints<\/h2>\n<p>Clarify Clinics advertises its treatment as beneficial for individuals experiencing \u00a0chronic fatigue\u00a0, \u00a0mental fog\u00a0, or even for those preparing for conception. Customers who have undergone the treatment often report feeling rejuvenated, which further fuels interest in the service. However, such claims remain largely anecdotal and unsubstantiated.<\/p>\n<p><!-- BREAK 5 --><\/p>\n<h2>Scientific Uncertainty<\/h2>\n<p>Despite the growing concern regarding microplastics, science has not yet established a clear link between these particles and health risks. A \u00a02019 report\u00a0 by the \u00a0World Health Organization (WHO)\u00a0 concluded that there is insufficient evidence to determine whether microplastics reside in the human body and, if so, what health implications they may have. Questions regarding the safety of treatments aimed at &#8220;detoxifying&#8221; individuals from these particles remain unanswered.<\/p>\n<p><!-- BREAK 6 --><\/p>\n<h2>Research Gaps and Observational Studies<\/h2>\n<p>While some investigations reveal troubling correlations between microplastics and health risks, causality still eludes researchers. For instance, a \u00a02022 review\u00a0 suggested links between microplastics and cellular damage in lab settings, while a recent \u00a0study published\u00a0 in the prestigious journal *New England* indicated that individuals with microplastics in their carotid arteries might face a greater risk of heart attacks and strokes. However, these findings are \u00a0observational\u00a0 and do not imply that microplastics are the direct cause of such risks.<\/p>\n<p><!-- BREAK 7 --><\/p>\n<div class=\"article-asset article-asset-normal article-asset-center\">\n<div class=\"desvio-container\">\n<div class=\"desvio\">\n<div class=\"desvio-figure js-desvio-figure\">\n        <img loading=\"lazy\" decoding=\"async\" alt=\"We begin to discover the effect of microplastics on our body thanks to the most unsuspected thing: tap water \" width=\"375\" height=\"142\" src=\"https:\/\/teknomers.com\/en\/wp-content\/uploads\/2025\/08\/The-startup-that-takes-advantage-of-our-fear-of-an.png\"\/>\n      <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- BREAK 8 --><\/p>\n<h2>Claims Lacking Firm Evidence<\/h2>\n<p>The CEO of Clarify Clinics posits that their therapy delivers miraculous results, with patients allegedly reporting higher \u00a0energy levels\u00a0 and improved \u00a0sleep quality\u00a0. She claims to personally monitor her sleep with an \u00a0Oura ring\u00a0 and asserts that her sleep score significantly improved after the treatment.<\/p>\n<p><!-- BREAK 9 --><\/p>\n<h2>A Trend in Wealthy Biohacking<\/h2>\n<p>The microplastic blood cleaning procedure joins a list of high-cost treatments, many of which lack solid scientific backing. From \u00a0stem cell injections\u00a0 in the Bahamas to therapies claiming to leverage \u00a0young plasma\u00a0 for rejuvenation, these services cater to a growing market focused on \u00a0anti-aging\u00a0. As people invest vast sums of money into such therapies, questions arise regarding the ethical implications and potential long-term effects of these unproven treatments.<\/p>\n<p>The continuing obsession with maintaining youth, coupled with the increasing availability of high-cost *biohacking* techniques, raises critical questions about the nature of health and wellness in contemporary society. While treatments like those offered by Clarify Clinics may seem appealing, they must be approached with caution, given the current scientific landscape surrounding the health implications of microplastics.<\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/teknomers.com\/category\/general\/\" rel=\"dofollow\">General News &#8211; 2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microplastics: A Growing Concern and the Luxury Treatment Promise The issue of \u00a0microplastics\u00a0 is becoming more pressing, with these tiny particles now detected in various unexpected places such as \u00a0testicles\u00a0, \u00a0lettuce\u00a0, the \u00a0ocean\u00a0, and even \u00a0breast milk\u00a0. Recent studies suggest that microplastics may be present in the \u00a0air\u00a0 we breathe. As public awareness regarding this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":163262,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36399],"tags":[7234,40629,624,12272,1375,25085],"class_list":["post-163261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-advantage","tag-adversary","tag-fear","tag-startup","tag-takes","tag-unseen"],"_links":{"self":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/163261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/comments?post=163261"}],"version-history":[{"count":0,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/posts\/163261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media\/163262"}],"wp:attachment":[{"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/media?parent=163261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/categories?post=163261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknomers.com\/en\/wp-json\/wp\/v2\/tags?post=163261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}